Latino Marketing and Advertising Consulting and Trends - Essay Example

Also, the concept of a Spanish-Language on-demand channel has penetrated the market as a response to a need for Hispanic customers to have control over ways to entertainment that are simple and easy. The concept is geared towards empowering Hispanic consumers to keep in constant connection to the people and things to which they hold most dear. Prime movers behind this concept are confident that this extraordinary entertainment venture will encourage customers all over the US to take pride in their passion for the rich Hispanic culture whenever they wish.

Where TV is, radio is not far behind. StoryCorps, an oral history project, aims to gather real-life stories from Hispanic residents that focus on human drama that tugs at the heartstrings of Hispanic listeners. Already played in the airwaves was a bus driver story who played the knight in shining armor to a distraught old woman diagnosed with cancer and could not find her way around town. With the bus, he took her to where she was headed like a gallant knight to a maiden in distress. Even the US Census uses telenovela, or soap operas, to reach Hispanics as an element of the government’s yearlong effort to garner trust among Hispanics.

Latin women have their share of the limelight through social networking sites. Through these online sites, they can do most anything—from gathering network to seeking advice on everything from getting a divorce to obtaining a mortgage.Mobile revolutions also target the Hispanic community. Among these are the online video applications, or apps, that deliver the great capability for iPhone and iPod touch users. Spanish-language videos, games, search engines, and even newspapers have sprouted all over, all aiming to please the Hispanic audience.

The list of Hispanic media goes on. Here are some: 1) TBS’s Lopez Tonight, a late-night series hosted by George Lopez2) Wise Latinas Linked, a social networking group on Facebook3) Las Comadres Para Las Americas, an informal group of Latinas who meet every month in cities across the USA4) Univision Móvil Video App demonstrates the commitment to providing U.S. Hispanics with the best possible Interactive entertainment experience5) search-engine index Truveo website helps users find more Spanish-language video6) El Tiempo de Boston, or The Boston Times, began publishing the free paper7) “Más Sabe el Diablo,” or “The Devil Knows Best,” is a Hispanic telenovela 8) Bing.

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