The Marketing Distribution Channels in the iPhone - Essay Example

Comments (0) Cite this document
This essay "The Marketing Distribution Channels in the iPhone" discusses the set from AT&T, a mobile network for the iPhone. The essay analyses the value chain arising from distributing the product through AT&T and the online distribution channels the parties involved are Manufacturer and customers…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER95.4% of users find it useful
The Marketing Distribution Channels in the iPhone
Read TextPreview

Extract of sample "The Marketing Distribution Channels in the iPhone"

For example, iPhone functions depend on the mobile network such as GSM, GPRS, EDGE, 3G, Call, SMS, etc. Without these features, there is not much use of iPhone and hence by distributing the iPhone through AT & T, Apple is enhancing the value and use of iPhone for consumers. Similarly, the value chain for customers buying online is that segment of the market which resides outside the USA. Hence, they cannot use AT & T in their country, so it much feasible for them to buy iPhone online and use it in their country on their choice of the mobile network. The value they get from buying online is cheaper product as compared to if it bought from AT & T. The return value channel will be reselling iPhone back to Apple, which will refurbish them and then sell them again in the market at a higher price. The reverse value will be that when people buy refurbish sets they will know that the product is being checked by Apple itself and hence it will be more reliable than other second-hand iPhones available in the market. This will result in refurbished iPhones selling at a higher price as a result of reverse value. Read More
Cite this document
  • APA
  • MLA
(The Marketing Distribution Channels in the iPhone Essay, n.d.)
The Marketing Distribution Channels in the iPhone Essay. Retrieved from
(The Marketing Distribution Channels in the IPhone Essay)
The Marketing Distribution Channels in the IPhone Essay.
“The Marketing Distribution Channels in the IPhone Essay”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF The Marketing Distribution Channels in the iPhone

Marketing channels

...A conflict takes place in a marketing channel which comprises of distributors, retailers, sales representative and dealers when either of the members directly sells the product to the end consumer without maintaining the chain. While on the other hand Vertical integration fails to control the channel conflicts because this approach only helps to uncover the internal negotiations & the channel members and not the stakeholders which will always try to destabilize the flow. Answer 2 Whenever there is an absence of formal relationship among the supplier and producer and also when the supplier fails to clutch a business deal with the producer. Answer 3 It is necessary to set...
20 Pages(5000 words)Assignment

The Marketing Mix: Distribution Channels (Place)

...? The business world in the 21st century has become globalized. s worldwide have gained access to vast amounts of information and product selection due to the internet. Different products and services require the use of alternate distribution channels. The distribution channels of a company are part of the place marketing mix variable. Companies can use different channel options. Three channel options are direct marketing, sales forces, and vertical marketing systems. Two products that require different distribution plans are automobile and canned foods. The purpose of...
3 Pages(750 words)Essay

Determining the Distribution Channels

...? Determining the Distribution Channels This paper deals with the determination of various distribution channels for a household item ‘Gain Laundry Detergent’ that is the new product of the company. The distribution channel opted by the company is expected to maximize the profits of the product through wide distribution at lowest possible costs. Distribution of a product can incur through various means either directly by the producer or indirectly through other means that are available in the market. A system can be designed by the company to ensure effective distribution. After analyzing the targeted market’s needs and expectations, and not to forget the company’s targets, the best suited distribution channel will be determined... for the...
3 Pages(750 words)Admission/Application Essay

Story hotel --- distribution channels

...? Story Hotel Distribution Channels Story Hotel Distribution Channels Story Hotel Distribution Channels comprises of multiple onlineproducts that are often regulated through a network of connections that ensure efficient dissemination of information to the target clientele. The Hotel engages in strategic marketing strategies that are designed to attract the attention of various levels of clientele. Strategic segmentation ensures that various forms of information are delivered to the clientele in good time for the purpose of reducing the amount of time that it would require for the targeted clientele to engage manual...
3 Pages(750 words)Research Paper

Distribution Channels and Strategies

...consumed or whether it is perishable kind. The distribution channel would need more channel members along with proper logistics if the goods are fast moving and needs to be replenished in shorter duration so that channel does not go dry ever. Answer 2 There are two kinds of promotional strategies in marketing management and they are known as push and pull kinds of strategies to enhance sales of product or services. Push strategy uses very little or no advertising to get the products in the hands of consumer. In a push strategy, the company deploys their sales force and myriads of trade promotional means and ways to create demand for its product. Trade...
3 Pages(750 words)Research Paper

Marketing Channels

...Running Head: Marketing Channels in Grocery Distribution Marketing Channels in Grocery Distribution (School) Marketing Channels in Grocery Distribution In the food industry, distribution becomes more important than in most other industries. Some of the reasons for this are shorter life cycles for goods and an increasing need for freshness of product. Retail grocery chains are under pressure because suppliers outnumber retail distribution centers. In an effort to cut costs, both suppliers and retailers are looking into new ways of moving product....
8 Pages(2000 words)Essay

Marketing channels

...Factory Gate Pricing (FGP) Factory gate pricing (FGP) is a relatively new concept in the retail distribution and is the latest trend in retail logistics. Factory gate pricing is a supply chain initiative which aims to remove unnecessary transportation costs and improve the efficiency of the supply chain. Goods are no longer delivered to the retailers distribution centres rather the retailers collect the goods at the factory gates of the suppliers. In this process retailers ask their suppliers to release product costs “at the Factory Gate”, that is product costs excluding the cost of transportation to the retailer. As a result the retailers no longer have to pay the transportation price to the suppliers...
8 Pages(2000 words)Essay

The Marketing Mix: Distribution Channels (Place)

...The Marketing Mix: Distribution Channels Vehicles Switchblade Transition Carter Copter Price Performance Operational Costs Attributes Target market Starting in 2011Terrafugia Corporation will start the scheduled delivery of the first commercially available road legal airplane on the market; with a projected price of $194,000 the product is aimed for the affluent individuals who have ever dreamed of flying .The second company, Samson Motors, promises to revolutionize the marketplace with the first true flying car for the masses known as the Switchblade. The projected price is just $80,000 for the kit with engine and avionics....
4 Pages(1000 words)Essay

The Marketing Mix: Products and Brands/Marketing Mix: Distribution Channels/

...The Marketing Mix: Products and Brands/Marketing Mix: Distribution Channels/ The Marketing Mix: Products and Brands/Marketing Mix: Distribution Channels/ Question 1 A brand is a type of good produced by an organization under a particular name. A brand has several building blocks including the logo, slogan, brand’s position, and experience. One of the benefits associated with branding is that it improves the image of a company. It also provides important information, concerning a particular company, to the customers. Branding is also essential marketing tool when it comes to gaining...
1 Pages(250 words)Assignment

Distribution Channels

...Distribution Channels al Affiliation) Marketing mix is the incorporation of the elements of marketing in the promotion of products and services to the customers. These elements play different roles in the promotion of products and services. These four elements include product, place, price, promotion, and people. Product is what is offered to the customer, this includes the features of the product, and the benefits they provide. Price is basically what the product goes for and marketers provide competitive prices to remain relevant by making good profit. Promotion is the method in which communications are made to the end user. It involves providing...
3 Pages(750 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic The Marketing Distribution Channels in the iPhone for FREE!

Contact Us