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Nation Branding: Using Books to Stimulate Renewed Interest in Africa - Research Proposal Example

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The paper contains a research proposal of the study the purpose of which is to identify the crucial factors of branding, both from the private from the public sector departments, which can underpin the significance of knowledge-based and economic reformations in relation with promoting nations.   …
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Nation Branding: Using Books to Stimulate Renewed Interest in Africa
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Download file to see previous pages The South African government’s initiative to generate awareness among its people about their national identity and aboriginal culture can be seen as a branding technique which promises to pay off in the long run. This is especially valid for a continent like Africa which remained in the dark for many years due to apartheid. Anecdotal pieces of evidence of nation branding in the subsequent years of transformation go to show how the nation has been steadily inching toward establishing meaningful and productive international relationships with other nations around the world. The literature on this topic is of paramount importance, for it makes the objectives clear. Several authors have highlighted the unique selling points of the country, particularly the abundance of natural resources and how they can be utilized to resolve economic and other issues that have been throttling the developmental aspects of the continent in general. 
Out of a massive pool of African countries, I have chosen Zambia for my alchemy research for a number of reasons. It qualifies as an ideal resource base for the preliminary components of my research. In many ways, Zambia is the epitome of African culture and natural heritage. Geographically, it is positioned right at the heart of the continent, making it accessible from all parts. Moreover, the nation is home to one of the fascinating natural spectacles on earth – the Victoria Falls. The South Luangwa National Park, which is rated among the treasure troves of Africa’s indigenous wildlife, is located here as well. Majority of the developmental steps taken by the tourist authorities and the government of Zambia are aligned to projecting Zambia as a popular tourist destination in the whole of Africa.    ...Download file to see next pagesRead More
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