Assignment 2 - Research Paper Example

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Summary

This questionnaire will be used to extract information about the target consumers’ preferences regarding consumption of energy drinks. The target market falls between…

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Subject: Marketing
Type: Research Paper
Level: Undergraduate
Pages: 3 (750 words)
Downloads: 2
Author: jabari07

Extract of sample "Assignment 2"

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The questionnaire will attempt to know the lifestyle of the sample target market. This will then be used to find out the type of people who prefer to consume energy drinks and in what circumstances The activities during which they prefer to consumer energy drinks, how often do they consume energy drinks, the attributes which they prefer the most in energy drinks and what are the influences on the target market which leads to consume a particular brand or switch from a particular brand. Also, the questionnaire includes questions to help decide on the distribution strategies of Power-O so that it could be made available and kept most accessible to the target

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