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2: Management At a Company - Assignment Example

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Management is the captain of an organization or a company. A strong management is the pillar of every successful company. Investors are…
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Assignment 2: Management At a Company
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Download file to see previous pages It is the coordination of the company resources including human and financial and directing them to achieve company goals and objectives. This essay reviews the management of Yahoo.
Yahoo! Inc. is a large American multinational pioneer internet company with its headquarters in Sunnyvale, California. The company is known for its products –Yahoo Search web portal and related services such as Yahoo mail, Directory, News, Answers. In addition, it also has Yahoo Finance, advertising, media, sports, groups, online mapping among others. It was founded in 1994 and incorporated in 1995. The internet communication company is one of the largest in the world competing only to its main U.S based rival, Google (Girard 2008).
Girard (2008) outlines that ever since its incorporation, Yahoo has seen several changes in its leadership and management style. The most hyped change in management was in 2012 when Yahoo named former Google chief executive Marissa Mayer as its new CEO, President and Executive Director. The three positions held by one person was a change to the previous leadership where the president and executive director was the founder while there was a different CEO. The result of that appointment was that in July 2013 yahoo surpassed Google in the quantity of visitors to its websites in the USA for the first time since 2011 showing a 21% increase (Girard 2008 and The Independent 2013).
In reference to Girard (2008), earlier in 2009 WHEN Yahoo was facing a consecutive two year-profit decline and management decision problems, the appointed Carol Bartz at its CEO to replace the founder and CEO Yang. It took Carol six months to diagnose a company’s problems and begin prescribing cure. She initiated several management shake-ups including the positions of Chief Financial Officer (CFO), chief technology officer, new chief sales and marketing officer and several other directors. Her hope was to speed up Yahoo’s decision-making with a strong management ...Download file to see next pagesRead More
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