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Company Analysis for Yahoo - Research Paper Example

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According to Yahoo.com their mission is to be the most essential global internet service for consumers and businesses (yahoo.com), they have four core values, excellence, innovation, teamwork, community and fun. Yahoo needs no further introduction as it is one of the world's leading Internet communications, commerce and media companies with over one hundred forty five million users each month and who hasn't visited Yahoo lately According to research, Yahoo retained to complete several successful banner campaigns for key Yahoo clients as well as execute conceptual work on a new global technology ventures for the company and it was said that one of its ion's banner campaigns was even served up …
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Company Analysis for Yahoo
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Basically, Yahoo was only accessible by the two engineering students but because they had created a web interface that had allowed other people to access to their guide and because of apparent knowledge of Yahoo and its existence in lieu of the word of mouth and electronic mail, more people began using their web site and because of Yahoo's strong as well as positive impact to the people and the society amicably, Yahoo has a complex environment. Due to this complexity, the department is considering all the factors that affect its task environments.

Some factors such as political-legal and economic climates are encouraging to the growth of the department. However, the sociocultural climate is posing a challenge. Nevertheless, Yahoo is generally having a stable environment. The political-legal climate of corporations globally has been generally encouraging. This is especially for yahoo in which it reciprocates the government's trust on the company by sharing 30 percent of its shares to the government. Likewise, the economic climate globally has seen the growth of systems of wealth production, distribution and consumption.

However, inflations and recessions affect the operation of Yahoo. These are the factors over which we have little control. The sociocultural climate represents the attitudes, values, norms, beliefs, behaviours and associated demographic characteristics of the population within which an organisation operates (Daft 1997, p. 78). In operating and managing Yahoo applications that support users, we have to consider our customers' values and beliefs. To do this we conduct studies to identify the concerns of our customers.

The technological climate includes scientific and technological advancements in the production of goods and services (Dahlgren and Whitehead, 1991). Technology for Yahoo is of particular importance because it has been and continues to be the main source of increases in productivity, which means it can either provide a competitive advantage to organisations that can use it effectively, or pose a threat to those that lack it. To remain competitive therefore, it is important that we need to understand current technology developments affecting their ability to offer desirable products and services.

The pace of change in that industry, of course, is accelerating, and its scope and impact are widening. Spectators of the technology can trace that change from the earliest antecedents of Yahoo, to the most recent developments. Spectators can also scan the entire Yahoo continuum from the 19th century to the 21st or pinpoint, year by year or decade by decade, but the focus of this paper will only be from 1998 to 2003. These are the years and key events that have led to the Yahoo of today and it has shown through the use of the company's corporate strategy.

It is said that people are living through an era in which organizations

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