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Change-oriented leadership trans formational and charismatic leaders - Coursework Example

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Understanding her background functions to enlighten her personality and leadership traits, which in turn enlightens our understanding of…
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Download file to see previous pages At the time of her appointment as Yahoo’s CEO, Marissa was five months pregnant. This did not deter her ability to deliver as a leader; in fact, it motivated her to work harder. She only took a two-week maternity leave and went on to build a nursery right next to her office, which meant no telecommuting and constant access to her new-born. Suffice it to say, Marissa gravitates towards a more situational management approach whereby she is more hands-on; a practice that is unorthodox for most CEOs. For example, she takes a more direct approach to hiring staff whereby she follows strict hiring policies, which entail conducting stringent achievement and educational background investigations (Weisberg, 2013).
As evidenced by employee remarks and owners of the small companies that accepted mergers with Yahoo, Marissa Mayer is a charismatic leader. David Pogue, a former New York Times columnist cites Marissa’s charisma as one of the reasons why he accepted her offer to join the Yahoo editorial team. In addition, majority of owners of the companies acquired by Yahoo during Marissa’s tenure also cited her charisma as one of the major reasons for accepting acquisition offers. They agreed to sell their companies despite prior knowledge that their companies might face possible dissolution (Weisberg, 2013).
Before Marissa took over as CEO, Yahoo had not released any noteworthy new products, which caused the company’s market share to plummet drastically. Since taking over, Marissa Mayer’s first year has been quite eventful. She commenced with the purchase of over twenty (20) small ICT based companies, a strategic decision driven by the need to diversify Yahoo’s product range. Her ability to recognize a problem, identify alternative solutions, and settling on the best alternative solution to the problem attests to Marissa’s exceptional transformational leadership traits. In addition, she did not let critical bystanders ...Download file to see next pagesRead More
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