Travel Development and Construction Rail Terminals - Essay Example

We have established the component of the marketing mix that is needed to arrive at a strategy and tactics in successfully implementing the plan.  Accordingly, a plan is needed to direct all the activities, and this plan is directed to people to make them react according to the company’s desired result and done through a combination of marketing tools. Responses of people in this marketing effort may be direct or indirect, delayed or instant.  The extent to which the marketing concept that should be applied in the High-Speed Railway will now depend on the information gathered by the network.  The marketing program should be enough to stimulate attention, interest, desire, and action among its target customers. 

  Introduction

            The government believes that a national high-speed rail network offers a once-in-a-generation opportunity to transform the way we travel in Britain.

            High-speed railways were first built in Japan in the 1960s, and now span countries across Europe and Asia. The pace of development shows no sign of slowing, and China, France, and Spain, amongst other countries, are all pressing ahead with ambitious plans. Britain cannot afford to be left behind. Our current railway system dates back to the Victorian era and will not be sufficient to keep Britain competitive in the twenty-first century.

            A new high-speed rail network would transform the UK’s economic geography. It would bring our key cities closer together, enable businesses to operate more productively, support employment growth and regeneration, provide a genuine alternative to domestic aviation, and create a platform for delivering long-term and sustainable economic growth and prosperity.

A Y-shaped national high-speed rail network linking London to Birmingham, Manchester, and Leeds, and including stops in the East Midlands and South Yorkshire, as well as direct links to the HS1 line and into Heathrow Airport, would cost £32 billion to construct and would generate benefits of around £44 billion, as well as revenues totaling a further £27 billion.