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Marketing Essays

Result for Subject Marketing:
19914 essays
Wi-Fi's Role for Direct Marketing Marketing Essay
6 pages (2071 words) , Download 3 , Essay
Free
Marketing has ever been a critical issue for marketers, and the heart of business always lies in the marketing of the business. Many aspects of business are based upon winning marketing tactics. Marketing plays a major role in the communication business existence and product features to existing and potential customers.
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The Marketing Strategy of Apple Company in Australia Marketing Assignment
12 pages (3649 words) , Download 6 , Assignment
Free
Micro-environmental factors influencing profitability in the market include the bargaining power of customers and suppliers, threat of new entrants, competitive rivalry, and availability of substitutes. Macro-environmental factors comprise political, economic, social, technological, and legal factors as well as the natural environment.
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Marketing Plan for Final Flight - Aerial Cremation Dispersal Marketing Research Proposal
13 pages (3914 words) , Download 2 , Research Proposal
Free
Final Flight LLC will be a firm, which offers aerial cremation dispersal services. The company will be a sole proprietorship firm formed under the protection of an LLC. Final Flight services will provide an alternative to the traditional underground burial or spreading of ashes over the ground and in the sea.
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Growth Strategy for Versace Marketing Assignment
13 pages (3640 words) , Download 3 , Assignment
Free
The report identifies the major risks, challenges and opportunities faced by the company as well as the internal strengths and weaknesses. Three strategic alternatives are evaluated against strategic objectives derived from the analysis of Versace’s strategic capability. The strategic alternatives are compared with the present growth strategy of the company.
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T-Mobile Television Advertising Marketing Essay
4 pages (1077 words) , Download 2 , Essay
Free
Many television ads exploit humor as a creative tool since it is strongly associated with advertising persuasion; psychologists have attempted, in numerous studies, to explain the impact of humor on advertising persuasion. Headquartered in Germany’s city Bonn, T-Mobile International AG is a holding company that belongs to Deutsche Telecom AG’s mobile communications branches outside Germany.
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Marketing Communications in McDonalds Marketing Essay
14 pages (3500 words) , Download 3 , Essay
Free
The paper tends to reflect the planning and conducting of Integral Marketing Communication by different business organizations such that the designing of different types of communications meant for the audio-visual mediums, online mediums and also the use of print and outdoor media can be effectively planned to generate needed awareness among the target consumer sphere.
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Apple Smartphone Brand Integrated Marketing Communication Mix Strategies Marketing Essay
12 pages (3395 words) , Download 5 , Essay
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Apple's Smartphone brand IMC strategy should be aligned with the branding and positioning concepts. Apple should combine various media channels and communication mix that aim at informing, reminding, and persuading the customers to purchase the brand. Apple should ensure consistency in the messages and slogans should focus on the unique selling points or the differentiated benefits.
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Business ethics and social responsibility Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
All emergencies and accidents that occur due to the negligent attitude to safety are laid on the building owner, who is fully accountable for the factory’s collapse. The companies that buy from this factory should face consequences
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Reflection in Marketing Marketing Personal Statement
1 pages (353 words) , Download 7 , Personal Statement
Free
Thereby, marketing mix could readily serve as a vital weapon in the arsenal of any marketing manager that could viably help to contrive a successful marketing strategy and to eventually execute it with much finesse and tactics. As a professional, this has drastically changed the way I envisage products and the product-associated scenarios and facets I deal with regularly.
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Promotional Strategy Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
In addition, the company will make sure that its products have an excellent package that attracts consumers. Additionally, the company targets mass production that will lead to a reduction in the unit costs of production
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The Target Market Collage as One That Reflects Beyonce's Identity and Expressions Marketing Case Study
6 pages (1702 words) , Download 2 , Case Study
Free
The concept of market segmentation is able to create a specific understanding of how businesses can approach different situations.  When looking at this particular theory, there are several concepts that apply to the market that is created.  Market segmentation is defined as a group of people or demographics that are looking at different businesses, products, and services.
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Marketing Strategy of Tsakos Group Marketing Case Study
8 pages (2306 words) , Download 2 , Case Study
Free
The players in the shipping industry may be able to earn huge profits if they consolidate or form cartels, albeit the second alternative is considered business malpractice. Consolidation may help the industry, as well as the participating players, enhance their performance and competences. Increase in size will also help them make the barriers to entry much higher.
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Nissan United Kingdom Ltd Marketing Case Study
4 pages (1250 words) , Download 5 , Case Study
Free
The same year Bortner traveled to Japan to sign a distributorship agreement between Nissan M.C that saw Nissan U.K become the sole distributor of Nissan models in the Great Britain. Through a new marketing approach, it was able to register high sales and surpass its Japan rivals, Toyota and Honda.
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Marketing Management and Strategy Marketing Coursework
4 pages (1000 words) , Download 2 , Coursework
“Market-driving organization: A framework“, Academy of Marketing Science, pp. 1-15, (Available: Expanded Academic ASAP Plus), accessed 4 September 2005. 6. Dickson, PR 1996. “The static and dynamic mechanics of competition: A comment on hunt and
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Industry Analysis Marketing Assignment
2 pages (500 words) , Download 24 , Assignment
Free
Thus, the application of the industry analysis forms a vital part of any industry and its firms. The paper at hand discusses the industry analysis, its elements and application in the current business environment. The term industry analysis, commonly
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Product Marketing, Promotion, and Distribution Marketing Case Study
6 pages (1500 words) , Download 3 , Case Study
Free
The main target market of the new ‘foamed dome’ will be the construction companies who are into the business of constructing different buildings. Also, the company will be targeting the people who are the owner of different buildings. The initial market research concluded that there are certain areas of construction.
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Hotel Springs World Advertisement Marketing Assignment
1 pages (237 words) , Download 2 , Assignment
Free
Hotel Springs World. An elegant space to be for you and your family. Located in a serene environment with a cool breeze, ample security and good hospitality. When you come you won’t miss finding our unique legendary art museum for you and your family. Come and enjoy our services at your convenience.
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Marketing Mix and Customer Decision-Making Marketing Article
2 pages (498 words) , Download 3 , Article
Free
Emphasis is given to the critical role of travel agents in the development of the travel industry, not only in Indonesia but also worldwide. A survey was conducted among the customers of three travel agents in Indonesia. The survey aimed to reveal the relationship between the marketing mix and consumer decision-making.
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The Success of Nordstrom and Tesco Marketing Assignment
1 pages (250 words) , Download 2 , Assignment
Free
Tesco has already established itself as the market leader in the United Kingdom, so there is not much more improvement on offer there. Of course, Tesco will still continue to add customers, but at a much slower rate than in previous years. One area that Tesco could look at is opening stores in poorer countries.
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Integrated Advertising, Promotion, and Marketing Communications Marketing Assignment
6 pages (1669 words) , Download 2 , Assignment
Free
Marketing managers indicate that there is a stronger need to have flexible communication plans. Corporates are investing in social bonding and carefully choosing the marketing media. Given the rising globalization has caused companies to turn to market strategies that are internationally acceptable.
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Customers Revenge Case Study Marketing Case Study
2 pages (500 words) , Download 25 , Case Study
Free
Obviously, Atida’s existing policy must be revised because it is not responsive to customer’s needs and perceive the company as a car manufacturer and
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Discussion Question Week 1 Damn Heels and the 4P's Marketing Assignment
2 pages (500 words) , Download 5 , Assignment
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Justify your responses. Product: Foldable flats (bendable and threaded) in three sizes (small, medium and large) and manufactured initially in black. These shoes would be packaged in a pouch and would be manufactured from “high quality
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What do we mean by Online marketing Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
Ultimately, even within traditional television advertising, it is not uncommon to hear an advertiser state or display a link to follow the product or service on twitter or Facebook. More often than not, regardless of the product or service that is being
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An Export Plan for the Trading Company Marketing Case Study
8 pages (2000 words) , Download 2 , Case Study
Free
The pricing strategy will be competitor based. Landed cost might be more for the first year compared to the competitor, but will be controlled, after the product gets a high rate of market acceptance. Therefore, the company will maintain a good margin of profit, but will not be too greedy at the beginning.
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IMC Mix of the reformation (www.reformation.com) Marketing Essay
2 pages (500 words) , Download 3 , Essay
Free
It is therefore seen as a cost effective medium of advertising by firms which also maximizes consumer value. Reformation uses integrated marketing communications strategy to coordinate communication in regards to the promotion of its
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Starbucks Corporation: A Brief Overview Marketing Case Study
10 pages (2753 words) , Download 2 , Case Study
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Starbucks is also one of the major players in this industry, and the focus will be on the evaluation of the firm. The study will now present a brief overview of the company, and after that comprehensive analysis of the industry pertaining to the situation of the external and internal business environment will be evaluated.
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Owning a Electric Car Marketing Essay
1 pages (250 words) , Download 4 , Essay
Free
That is a lot of money that could be spend on more important things such as food, clothes, or medicine. People are looking for alternatives to get off the
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Tata Nano: Developing International Markets Marketing Essay
14 pages (4596 words) , Download 3 , Essay
Free
This paper tries to focus on the internationalization strategy of Tata Motors for Tata Nano. Among all the external market factors, the researcher claimed that the company should select its most appropriate international market on basis of the economic perspective of the nation. Brazil is considered to be the best market.
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Stock Market Reaction to Unexpected Growth in Marketing Expenditure Marketing Essay
14 pages (4545 words) , Download 2 , Essay
Free
With a change in the top managerial position, the company is now looking forward to business expansion in the international segment with the help of a sustainable strategy. Existing strengths of Atlantic Quench include their high number of suppliers, strategic alliance with Coca-Cola and Gerber. The new marketing plan for the company has been developed based on achieving a competitive advantage.
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Hyatt Hotels Corporation Chain and its Internal Evaluation Marketing Term Paper
9 pages (2518 words) , Download 3 , Term Paper
Free
The hotel chain has 549 portfolios throughout the world. Currently, Hyatt has cemented its place across 43 nations. The chain of hotels provides luxurious services to its guests in the major cities of the world. Hyatt is famous for its design and features of providing meeting venues, art programs, fitness and spa centers, signature restaurant, etc.
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Launching Sushi in the UK Marketing Essay
15 pages (4321 words) , Download 2 , Essay
Free
Launching a product in an effective manner and ensuring its long-term sustainability requires a series of concerted efforts. These efforts range from locating the exact needs of the market, obtaining data about present market dynamics, and thereby locating the exact market gap that needs to be served.
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Globalization and International Marketing Marketing Essay
10 pages (2531 words) , Download 2 , Essay
Free
Globalization is seen as a phenomenon with great opportunities. Its pursuance ought to be done with close reflection to its costs and opportunities. It takes several forms, yet it is mostly defined within its economic scope due to its powerful impact ad contemporary prominence. In the economy, globalization entails deep interaction and interdependence of the world market.
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Starbucks Failure in International Market Marketing Essay
12 pages (3000 words) , Download 3 , Essay
Free
This research will begin with the statement that Starbucks, a reputable international investor has faced a wide range of challenges while venturing into its global expansion. Its investment in Japan is one of the greatest failures that resulted from underestimating competition rivalry and inability to adjust to market characteristics.
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Navis SWOT analysis Marketing Essay
2 pages (500 words) , Download 4 , Essay
Free
However, economic analysts state that in the near future, the sector is likely to improve its profitability because the market today is saturated,
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Yoga Brand Comparison Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
The writer’s emphasis on the significance of a website for Yoga Company is relevant to the contemporary marketing strategy. The customers are surely interested in knowing the history of the firm to make
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Why Is It Extremely Important for Retailers to Lay Emphasis on Visual Merchandising Marketing Essay
7 pages (2102 words) , Download 3 , Essay
Free
Customers who enter a store with the advent of purchasing might return empty-handed due to a number of factors. There are a number of factors that might deter them. They include not being able to find the product, being unsure about the product because the store atmosphere doesn’t allow them to judge it properly and being uncomfortable in the store.
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Quantitative vs. Qualitative research Marketing Essay
2 pages (500 words) , Download 8 , Essay
Free
The main steps involved in quantitative research are coming up with a theory, then the forming a hypothesis. Third step is developing the research design, then
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Market Invironment Project Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
The team maintains the test of customers by assessing and controlling the products’ quality. They are as well responsible for continuous update of what the restaurant offers. Furthermore, the restaurant has a gastronomic Research and development (R+D) team
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Consumer Behavior in Purchase of Mobile Phones Marketing Assignment
2 pages (500 words) , Download 2 , Assignment
Free
Frozen dinner is influenced by personal factors. Frozen foods are normally instant and ready to cook. Consumers who purchase these foods often have tight schedules that cannot allow them to be preparing food at any time. People also prefer buying frozen food due to health concerns. Some are keen to avoid being obese.
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Marketing Strategies of Kraft Foods Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
The effectiveness of using this website as a marketing tool depends on the extent to which it achieves the desired goals. The ultimate objective of designing and hosting a website is to ensure that the company profile reaches as many people as possible. The fall of new and improved technologies has enhanced the company’s use of this website.
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Positioning and Targeting and Expansion Marketing Personal Statement
4 pages (1407 words) , Download 3 , Personal Statement
Free
Economically influential people desire to make their workplaces, as well as houses, look beautiful and modern. At this epoch, the interior designing business has become a budding business segment for many young entrepreneurs. The perspective of this essay is to set up an appropriate marketing plan for an interior decoration company (Knackstedt, 2012).
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Discussions questions Marketing Article
2 pages (500 words) , Download 3 , Article
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ive worth or importance and implies excellence based on desirability or usefulness and is represented as a magnitude or quantity best defined from customer’s perspective as a benefit received from the offer versus the sacrifices to obtain it. Value is created when product and
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Marketing Communications Campaign (Advertisement) for a Masters Degree Marketing Essay
9 pages (2250 words) , Download 2 , Essay
Free
This study will present an advert for a Masters of Arts (History) program at Oxford Brookes University. This marketing tool is made simply and bears the information of the program, the contacts that one can use to get more information about the program, the University offers the program, further information on how one can get to know about the program.
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International Business Strategy of McDonalds Marketing Essay
8 pages (2305 words) , Download 5 , Essay
Free
The Company looks to give more value to customer satisfaction and also tries to achieve maximum customer satisfaction in all aspects (Office and Webster, 2010, Pp. 32-35). Sixth is the Staff, the employees are been recruited after a high level of scrutiny and afterwar5ds they are trained very well to improve their efficiency.
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Analysis of a Fashion Advertising Campaign Marketing Admission/Application Essay
5 pages (1250 words) , Download 5 , Admission/Application Essay
Free
This essay is the Analysis of a Fashion Advertising Campaign. Dolce and Gabbana has been well known for the use of homoerotic expressions, gang rape and necrophilia that have resulted in multiple legal and political debates. However, recently advertising campaign of Dolce and Gabbana is focusing less on nudity and more on Italian cinema.
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Answer questions Marketing Assignment
1 pages (250 words) , Download 2 , Assignment
Free
s, Groupon vouchers and Groupon Gateways trips are few of the promises and incentives offered by the company based on which the consumers are attracted towards the services and offers. They also assure return and satisfaction in other terms in case the quality is not up to the
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How Consumers Consume Marketing Case Study
8 pages (2000 words) , Download 3 , Case Study
Free
The core challenge in the innovation of service within the digital business manifests in the dominant need to establish generativity and control. Innovations form the basis for paradoxes within the organization. More particularly, it involves engaging the digital ecosystem in maintaining modification and stability.
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Integrated Marketing Communications Marketing Assignment
10 pages (2591 words) , Download 2 , Assignment
Free
Even though social media marketing is very cost-effective, it is mostly dependent on channels that are employed. The majority of the businesses have already employed the use of social media, and their social media presence is just beginning to mature. Companies are aiming at creating more engagement with the customers and developing connections with the customers who might inspire loyalty.
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Serving Customers in Global Markets Marketing Essay
5 pages (1713 words) , Download 2 , Essay
Free
In the website advert, Dolan Jewellers wants the consumer to know that they have a moving sale, there are special offers, and time is running out for those who have not bought anything yet. Research has shown that emotional and psychological messages resonate more with customers than feature and function advertising.
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Global Marketing project Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
Next they would want to identify whether the company has the internal ability and strength to meet the demand of the consumers of the market they are going to pursue. They would even want to know about the political
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