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Marketing Essays

Result for Subject Marketing:
19897 essays
Marketing Mix and Customer Decision-Making Marketing Article
2 pages (498 words) , Download 3 , Article
Free
Emphasis is given to the critical role of travel agents in the development of the travel industry, not only in Indonesia but also worldwide. A survey was conducted among the customers of three travel agents in Indonesia. The survey aimed to reveal the relationship between the marketing mix and consumer decision-making.
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The Success of Nordstrom and Tesco Marketing Assignment
1 pages (250 words) , Download 2 , Assignment
Free
Tesco has already established itself as the market leader in the United Kingdom, so there is not much more improvement on offer there. Of course, Tesco will still continue to add customers, but at a much slower rate than in previous years. One area that Tesco could look at is opening stores in poorer countries.
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Integrated Advertising, Promotion, and Marketing Communications Marketing Assignment
6 pages (1669 words) , Download 2 , Assignment
Free
Marketing managers indicate that there is a stronger need to have flexible communication plans. Corporates are investing in social bonding and carefully choosing the marketing media. Given the rising globalization has caused companies to turn to market strategies that are internationally acceptable.
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Customers Revenge Case Study Marketing Case Study
2 pages (500 words) , Download 25 , Case Study
Free
Obviously, Atida’s existing policy must be revised because it is not responsive to customer’s needs and perceive the company as a car manufacturer and
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Discussion Question Week 1 Damn Heels and the 4P's Marketing Assignment
2 pages (500 words) , Download 5 , Assignment
Free
Justify your responses. Product: Foldable flats (bendable and threaded) in three sizes (small, medium and large) and manufactured initially in black. These shoes would be packaged in a pouch and would be manufactured from “high quality
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What do we mean by Online marketing Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
Ultimately, even within traditional television advertising, it is not uncommon to hear an advertiser state or display a link to follow the product or service on twitter or Facebook. More often than not, regardless of the product or service that is being
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An Export Plan for the Trading Company Marketing Case Study
8 pages (2000 words) , Download 2 , Case Study
Free
The pricing strategy will be competitor based. Landed cost might be more for the first year compared to the competitor, but will be controlled, after the product gets a high rate of market acceptance. Therefore, the company will maintain a good margin of profit, but will not be too greedy at the beginning.
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IMC Mix of the reformation (www.reformation.com) Marketing Essay
2 pages (500 words) , Download 3 , Essay
Free
It is therefore seen as a cost effective medium of advertising by firms which also maximizes consumer value. Reformation uses integrated marketing communications strategy to coordinate communication in regards to the promotion of its
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Starbucks Corporation: A Brief Overview Marketing Case Study
10 pages (2753 words) , Download 2 , Case Study
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Starbucks is also one of the major players in this industry, and the focus will be on the evaluation of the firm. The study will now present a brief overview of the company, and after that comprehensive analysis of the industry pertaining to the situation of the external and internal business environment will be evaluated.
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Owning a Electric Car Marketing Essay
1 pages (250 words) , Download 4 , Essay
Free
That is a lot of money that could be spend on more important things such as food, clothes, or medicine. People are looking for alternatives to get off the
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Tata Nano: Developing International Markets Marketing Essay
14 pages (4596 words) , Download 3 , Essay
Free
This paper tries to focus on the internationalization strategy of Tata Motors for Tata Nano. Among all the external market factors, the researcher claimed that the company should select its most appropriate international market on basis of the economic perspective of the nation. Brazil is considered to be the best market.
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Stock Market Reaction to Unexpected Growth in Marketing Expenditure Marketing Essay
14 pages (4545 words) , Download 2 , Essay
Free
With a change in the top managerial position, the company is now looking forward to business expansion in the international segment with the help of a sustainable strategy. Existing strengths of Atlantic Quench include their high number of suppliers, strategic alliance with Coca-Cola and Gerber. The new marketing plan for the company has been developed based on achieving a competitive advantage.
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Hyatt Hotels Corporation Chain and its Internal Evaluation Marketing Term Paper
9 pages (2518 words) , Download 3 , Term Paper
Free
The hotel chain has 549 portfolios throughout the world. Currently, Hyatt has cemented its place across 43 nations. The chain of hotels provides luxurious services to its guests in the major cities of the world. Hyatt is famous for its design and features of providing meeting venues, art programs, fitness and spa centers, signature restaurant, etc.
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Launching Sushi in the UK Marketing Essay
15 pages (4321 words) , Download 2 , Essay
Free
Launching a product in an effective manner and ensuring its long-term sustainability requires a series of concerted efforts. These efforts range from locating the exact needs of the market, obtaining data about present market dynamics, and thereby locating the exact market gap that needs to be served.
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Globalization and International Marketing Marketing Essay
10 pages (2531 words) , Download 2 , Essay
Free
Globalization is seen as a phenomenon with great opportunities. Its pursuance ought to be done with close reflection to its costs and opportunities. It takes several forms, yet it is mostly defined within its economic scope due to its powerful impact ad contemporary prominence. In the economy, globalization entails deep interaction and interdependence of the world market.
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Starbucks Failure in International Market Marketing Essay
12 pages (3000 words) , Download 3 , Essay
Free
This research will begin with the statement that Starbucks, a reputable international investor has faced a wide range of challenges while venturing into its global expansion. Its investment in Japan is one of the greatest failures that resulted from underestimating competition rivalry and inability to adjust to market characteristics.
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Navis SWOT analysis Marketing Essay
2 pages (500 words) , Download 4 , Essay
Free
However, economic analysts state that in the near future, the sector is likely to improve its profitability because the market today is saturated,
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Yoga Brand Comparison Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
The writer’s emphasis on the significance of a website for Yoga Company is relevant to the contemporary marketing strategy. The customers are surely interested in knowing the history of the firm to make
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Why Is It Extremely Important for Retailers to Lay Emphasis on Visual Merchandising Marketing Essay
7 pages (2102 words) , Download 3 , Essay
Free
Customers who enter a store with the advent of purchasing might return empty-handed due to a number of factors. There are a number of factors that might deter them. They include not being able to find the product, being unsure about the product because the store atmosphere doesn’t allow them to judge it properly and being uncomfortable in the store.
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Quantitative vs. Qualitative research Marketing Essay
2 pages (500 words) , Download 8 , Essay
Free
The main steps involved in quantitative research are coming up with a theory, then the forming a hypothesis. Third step is developing the research design, then
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Market Invironment Project Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
The team maintains the test of customers by assessing and controlling the products’ quality. They are as well responsible for continuous update of what the restaurant offers. Furthermore, the restaurant has a gastronomic Research and development (R+D) team
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Consumer Behavior in Purchase of Mobile Phones Marketing Assignment
2 pages (500 words) , Download 2 , Assignment
Free
Frozen dinner is influenced by personal factors. Frozen foods are normally instant and ready to cook. Consumers who purchase these foods often have tight schedules that cannot allow them to be preparing food at any time. People also prefer buying frozen food due to health concerns. Some are keen to avoid being obese.
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Marketing Strategies of Kraft Foods Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
The effectiveness of using this website as a marketing tool depends on the extent to which it achieves the desired goals. The ultimate objective of designing and hosting a website is to ensure that the company profile reaches as many people as possible. The fall of new and improved technologies has enhanced the company’s use of this website.
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Positioning and Targeting and Expansion Marketing Personal Statement
4 pages (1407 words) , Download 3 , Personal Statement
Free
Economically influential people desire to make their workplaces, as well as houses, look beautiful and modern. At this epoch, the interior designing business has become a budding business segment for many young entrepreneurs. The perspective of this essay is to set up an appropriate marketing plan for an interior decoration company (Knackstedt, 2012).
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Discussions questions Marketing Article
2 pages (500 words) , Download 3 , Article
Free
ive worth or importance and implies excellence based on desirability or usefulness and is represented as a magnitude or quantity best defined from customer’s perspective as a benefit received from the offer versus the sacrifices to obtain it. Value is created when product and
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Marketing Communications Campaign (Advertisement) for a Masters Degree Marketing Essay
9 pages (2250 words) , Download 2 , Essay
Free
This study will present an advert for a Masters of Arts (History) program at Oxford Brookes University. This marketing tool is made simply and bears the information of the program, the contacts that one can use to get more information about the program, the University offers the program, further information on how one can get to know about the program.
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International Business Strategy of McDonalds Marketing Essay
8 pages (2305 words) , Download 5 , Essay
Free
The Company looks to give more value to customer satisfaction and also tries to achieve maximum customer satisfaction in all aspects (Office and Webster, 2010, Pp. 32-35). Sixth is the Staff, the employees are been recruited after a high level of scrutiny and afterwar5ds they are trained very well to improve their efficiency.
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Analysis of a Fashion Advertising Campaign Marketing Admission/Application Essay
5 pages (1250 words) , Download 5 , Admission/Application Essay
Free
This essay is the Analysis of a Fashion Advertising Campaign. Dolce and Gabbana has been well known for the use of homoerotic expressions, gang rape and necrophilia that have resulted in multiple legal and political debates. However, recently advertising campaign of Dolce and Gabbana is focusing less on nudity and more on Italian cinema.
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Answer questions Marketing Assignment
1 pages (250 words) , Download 2 , Assignment
Free
s, Groupon vouchers and Groupon Gateways trips are few of the promises and incentives offered by the company based on which the consumers are attracted towards the services and offers. They also assure return and satisfaction in other terms in case the quality is not up to the
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How Consumers Consume Marketing Case Study
8 pages (2000 words) , Download 3 , Case Study
Free
The core challenge in the innovation of service within the digital business manifests in the dominant need to establish generativity and control. Innovations form the basis for paradoxes within the organization. More particularly, it involves engaging the digital ecosystem in maintaining modification and stability.
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Integrated Marketing Communications Marketing Assignment
10 pages (2591 words) , Download 2 , Assignment
Free
Even though social media marketing is very cost-effective, it is mostly dependent on channels that are employed. The majority of the businesses have already employed the use of social media, and their social media presence is just beginning to mature. Companies are aiming at creating more engagement with the customers and developing connections with the customers who might inspire loyalty.
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Serving Customers in Global Markets Marketing Essay
5 pages (1713 words) , Download 2 , Essay
Free
In the website advert, Dolan Jewellers wants the consumer to know that they have a moving sale, there are special offers, and time is running out for those who have not bought anything yet. Research has shown that emotional and psychological messages resonate more with customers than feature and function advertising.
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Global Marketing project Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
Next they would want to identify whether the company has the internal ability and strength to meet the demand of the consumers of the market they are going to pursue. They would even want to know about the political
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Scion Cars Marketing Plan Marketing Essay
1 pages (608 words) , Download 2 , Essay
Free
The Scion brand of cars competes with other leading brands already established in the market. The market for cars is bound to increase based on a recent survey that was carried out on the market that indicated it's bound to increase to 524 billion dollars in three years. The growth rate per year is foreseen to overtake our current growth rate of 5% (Kotler, 1980).
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Social Media Marketing Marketing Essay
9 pages (2632 words) , Download 3 , Essay
Free
Customers always go for adverts that offer useful information. Useful content will arouse the audience’s attention since they could use this information to change how they do their work or how they use their smartphones. Finally, creating content that is easy to share with other people on the same network or across networks.
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Walmart's Marketing Strategies Marketing Research Paper
13 pages (3829 words) , Download 5 , Research Paper
Free
The global economy over the years transformed from product orientation to service orientation thus leading the customers to request high-quality services as Kotler and Armstrong demonstrate in their research. Wal-Mart adopted marketing strategies to satisfy their customer’s wants by establishing and investing in the brand, and marketing management.
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Perspective on marketings role within your organisation Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
For instance, marketing function of the organization will provide operations with sales forecasts necessary in planning production
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Why is Walmart considered to be a channel captain Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
Being the largest retailer, Walmart assumes immense power to build, direct, control, and administer brands. There are many popular brands competing with each other in the market; yet, if they must use Walmart as a platform to reach their consumers or have their outlets
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Social Media as the Cost-Effective Marketing Tool for Charities and Commercial Firms Marketing Research Paper
10 pages (2500 words) , Download 3 , Research Paper
Free
This study shall be centered towards analyzing marketing frameworks adopted by two types of organizations – commercial firm and social enterprise. There are different ways to gather information related to a particular study. Primarily research study is classified into two types such as qualitative and quantitative research. 
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SABIC as Public Company Marketing Essay
5 pages (1357 words) , Download 3 , Essay
Free
With net profits of $6.7 billion and an asset portfolio of $90.4 billion according to the 2013 financial reports, SABIC is, without doubt, a global leader in the petrochemical industry. Production has steadily grown from a modest 35metric tons in 2001 to 68.5 million metric tons in 2013.
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Marketing and Sales for Dreamworld Theme Park Marketing Assignment
10 pages (2790 words) , Download 5 , Assignment
Free
Several changes have transpired from 1980 when the company was started including the change of ownership that took place in 1999 (Mathur, 2008). Within this timeframe, different parties have committed to accomplished varied sorts of investment, and the company currently boasts of varied ranges of attractions and rides that are more or less similar to the main theme park.
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Marketing and Financial Plan Marketing Term Paper
5 pages (1250 words) , Download 3 , Term Paper
Free
The method will assure that there is a ready market for their product. Secondly, Enhance should have a connection with other companies. By this, we will be able to source customers from other company. The will increase Enhance number of consumer they reach.
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Accounting and Taxation Issues Marketing Assignment
8 pages (2232 words) , Download 3 , Assignment
Free
Here, the communication reminds the consumers of their needs. Also, communication can be used to remind the consumers of the possible benefits of previous transactions while persuading them to maintain such experiences and relationships with the organization. Through this approach, the organization can provide reassurance and comfort upon purchasing the product.
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The Pixar Marketing Comparative Analysis Marketing Essay
8 pages (2000 words) , Download 2 , Essay
Free
Current comparative analysis report is a part of the creativity module. It will cite the case study of Pixar in terms of analysing the implications of organisational culture, innovation, management constitution and the strategies for developing a new product. Pixar company structure and vulnerability of new product development in the global market.
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Marketing Health Intervention in Hospitals General Medical Services Ltd Marketing Essay
13 pages (3250 words) , Download 2 , Essay
Free
When designing the structure and the operational framework of a healthcare organization, one of the most important issues is the level of services provided to the general public. The above level has to be in accordance with a series of specific requirements that are related both with the healthcare industry.
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Sanyo 'Aqua' Washing Machine in the Nigerian Market Marketing Report
7 pages (1938 words) , Download 2 , Report
Free
Within the Nigerian market, Sanyo has already established itself as a reputable company. Its product offerings are largely home-based appliances that include DVD players, refrigerators, cameras, mobile phones, and television sets. A product that is yet to be launched within this market is the Sanyo Aqua washing machine.
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Marketing Strategy For The Golar LNG Company Marketing Report
7 pages (1898 words) , Download 3 , Report
Free
Information systems today are crucial to business advancement. They help organizations in every aspect of the business. But there is a need to implement them with great caution and organizations should keep the above-mentioned points in the head in order to implement successful Information Systems.
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Experience with Direct Marketing Marketing Essay
1 pages (294 words) , Download 2 , Essay
Free
Businesses communicate straight to the consumer with advertising techniques such as fliers, catalog distribution, promotional letters, and street advertising. The most common form of direct marketing is direct mail, sometimes called junk mail, used by advertisers who send paper mail to all postal customers in an area or to all customers on a list.”
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Provide an example for five of the ten Price Sensitivity Effects Marketing Essay
2 pages (500 words) , Download 2 , Essay
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When specific group of medicines are introduced into the market, they are highly priced. However, with changes in treatment approaches, competitors’ invasion and other factors, substitutes to such medicines usually enter with modified price levels. Eventually,
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Profit Implications to the Market Variables Marketing Research Paper
5 pages (1591 words) , Download 2 , Research Paper
Free
Generally, throughout the production and delivery processes, a researcher should establish the key areas of concern. The team should determine the probable number of customers, their loyalties, and devotion to the company’s products, and the market share growth in comparison to that of the competitors.
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