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Marketing Essays

Result for Subject Marketing:
19702 essays
Ethel's Chocolate lounges Marketing Admission/Application Essay
3 pages (750 words) , Download 2 , Admission/Application Essay
As the prices of chocolates introduced by the Ethels are lower than what others are offering therefore it would change the behavior of consumers and more people would be buying chocolate and visiting the Ethels bar. Considering the nature of
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American Investment Management Service as One of the Larger Services Providing Companies in the USA Marketing Assignment
8 pages (2527 words) , Download 2 , Assignment
Free
To measure customer profitability, data on individual customers are needed. A database needs to be compiled that would include different types of customers based on their characteristics and how much each cost the company, the different costs, and finally, how much revenue was produced on each customer.
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Not for profit marketing Marketing Essay
2 pages (500 words) , Download 5 , Essay
Free
The above definition of marketing is generic in nature. It could be applied in all situations which primarily involve creation and implementation of ideas that could substantially provide benefits for the business, individual and organization. Marketing
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Module one discussion board Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
With increased diverse society, the market imperatives vis-à-vis changing preferences of people, target segmentation, consumption trends and macro factors become vital issues that need to be addressed for fulfilling clients’
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Review of Strategies Undertaken by AIG Marketing Essay
4 pages (1114 words) , Download 2 , Essay
Free
The financial services industry means the companies in an industry which are providing different type of monetary services to the customers and their main objective is to use the monetary sources of the customers most efficiently. The companies offer various types of financial products to the customers like insurance, stock brokerage, merchant banking, factoring, investment banking etc.
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Statistical Decision Making for Hospitality Managers / questions Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
A correlation of 0.95 between the population of a city and the number of people who eat out frequently suggests that there is a strong positive linear association between the population of a city and the number of people who eat out frequently. Thus, as the population of a
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Main Variables of Meredith Corporation Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
Meredith Corporation understands the nature of its customer base, its needs, and its expectations. In this regard, it is segmenting, targeting, and positioning in the market context favors its overall welfare in business. Meredith focuses on three main variables in segmenting its markets. One of the three variables is sales. 
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DQ1Chapter 7 Video Organic Vall Family ofFarms Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
The animals are kept away from pesticides that may be applied to the land. One of the primary reasons this industry has had so much success is due to the governmental certification
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Internal Organization Analysis of Cisco Marketing Essay
8 pages (2187 words) , Download 3 , Essay
Free
To identify the root cause of these devastating drops in sales, we will analyze the company internally before and after the bubble, provide the networking industry analysis using the porter five forces framework, and provide a SWOT analysis for Cisco Systems Company. We will proceed with the implementation of the strategy that we believe will help Cisco goes through the economic downturn.
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Women Consumers, Lifestyle Trends and the Red Experience Marketing Essay
5 pages (1250 words) , Download 2 , Essay
Free
Moreover, Red production team realized that their target group was mostly women in established careers and with children and therefore they have high demands due to their roles. Stevens, Maclaran and Brown explains that since this group had little time for themselves, the marketing strategy of Red was emphasizing the experience and indulgence of reading the magazine.
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Marketing Process Questions Marketing Essay
2 pages (500 words) , Download 3 , Essay
Free
When entering a new market, the marketing department has to conduct thorough review of the needs of the consumers in that particular market. In this case, the
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Commet To Peer Response Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
A cash cow can be defined as a consistently profitable business, property, or product whose profits are used to finance the company’s investment (Merriam-wesgter, 2012). Now that Lenovo took control of this
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Product Recall and Brand Strategy - Case of Toyota Corporation Marketing Essay
2 pages (722 words) , Download 2 , Essay
Free
Toyota employs the sub-brand approach, otherwise known as the “monolithic brand architecture,” in contrast with the “house of brands structure” which pursues a more diversified strategy (Thomson, 2010). The monolithic approach is characterized by many sub-brands all being linked to one single corporate brand. 
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Choosing to Focus on a Master Brand Instead of a House of Brands Marketing Case Study
1 pages (395 words) , Download 2 , Case Study
Free
Using a master brand has the effect of diluting the house brand which in turn could lead to lower overall sales of the product. An advantage of using a focused brand is that it consolidates the marketing expenses of the company. “The health of a brand needs to be critically maintained and managed if it’s to contribute sustained value to customers and brand owners over the long term”.
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New Product Development Is the Key to Apple's Marketing Success Marketing Case Study
7 pages (1750 words) , Download 2 , Case Study
Free
The Apple Company products range from TV to iPhone (Apple Inc, 2011, p. 1). Some of the products of Apple include iPhone, iPad, iPod, Mac hardware products, iTunes, iCloud, software products, and other technologies, such as Mac App Store and Apple TV. The latest product introduced by Apple is the iPhone 4S. 
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Ben Hou Lodge And Characteristics Of Market Segment Marketing Case Study
2 pages (500 words) , Download 13 , Case Study
Free
The broad market is the filthy rich which has been characterized by the businessmen. When we go deeper into this market segment we find out that the different segments are the playboys, the politicians and other celebrities are part of this select target market. Why are most of the target customers likely to be foreigners instead of New Zealanders?
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Market Segmentation and Positioning Marketing Essay
1 pages (250 words) , Download 3 , Essay
Free
Marketers ought to recognize a suitable market for their merchandise, which can be referred to as a target market. The target market is supposed to offer the populace that purchases the presented commodities, providing a market for these commodities. Market targeting serves as the first element in the creation of a suitable marketing strategy.
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Marketing to Teenagers on Social Networking Sites Marketing Dissertation
6 pages (1500 words) , Download 2 , Dissertation
Free
Social networking sites have gained a significant foothold on the society in recent times. Teenagers and older generations alike are taking to the social media in a bid to getting their information on to the public. There is no limit to the possibilities that these media create. MySpace, Facebook, and Twitter are the most common social sites today.
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Wild Planet Marketing Case Study
2 pages (500 words) , Download 7 , Case Study
Free
As the report stresses consumers are rational, and the purchase decision of a consumer is determined by that consumer’s buying behavior. Purchase behaviors of consumers are by great extent influenced by culture. The needs and wants of a buyer are shaped over time in the environment that the buyer interacts socially with other people. 
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Good Night Inn Marketing Case Study
1 pages (250 words) , Download 9 , Case Study
Free
Cahoon’s low 55 percent is translating loss for the motel as Cahoon is already selling his rooms at the lowest prices. This means that Cahoon is attempting to generate profit by increasing the sale of his rooms but decreasing the price is not translating as increased sales.
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IKEA's Strategy in the USA Marketing Essay
1 pages (384 words) , Download 3 , Essay
Free
The countries IKEA entered, in the beginning, had a vast number of customers who were not obsessed with traditional furniture. These customers preferred practical and simple furniture which gave them value for money. The customers were even ready to devote their time to assembly which is in synch with IKEA’s mass customization manufacturing model.
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Swot Analysis of White Appliances Company Marketing Essay
6 pages (1592 words) , Download 2 , Essay
Free
White Appliances is an international company that markets household appliances globally. The company also manufactures high end-models of microwaves that are sold in the United States of America and Asian markets. In these markets, the company mainly concentrates on high-income earners for its main market.
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Airline Industry Competitive Analysis Marketing Essay
1 pages (250 words) , Download 5 , Essay
Free
However, with the increasing demand for the airline service, the consumption of raw materials used is expected to heighten to a double figure with the desire to improve the service (Goold, 2009). Aluminum has since found a greater use in the industry
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The Microsoft Case Marketing Essay
2 pages (500 words) , Download 4 , Essay
Free
According to Kiang (2010), on his article Google+ Launch Resuscitates Antitrust Concerns there was several antitrust behavior allegations on the Microsoft that led to investigation by Department of justice of the US and
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Unlocking Brand Potential Across Countries Marketing Essay
2 pages (739 words) , Download 2 , Essay
Free
Nivea brand is owned by German global company Beiersdorf and Nivea means “snow white” in Latin. The consumers, in this case, are the women who want a product that can take care of their skin to keep looking healthy and beautiful. Marketing research had identified a market gap in the population segment of 13-19-year-old of young girls and women.
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Customer Expectations & Environment Analysis Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
e property itself is located at 45 Avenue de la Gare, Lausanne located next to Lausanne Railway Station which serves suburban, intercity and European lines, including Paris and Milan. On the opposite side of the road there is Metro Line 2, with direct access to Ouchy. In this
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International Marketing Training Program Marketing Essay
3 pages (904 words) , Download 2 , Essay
Free
The current proposal would hereby be structured in terms of providing a brief description of what international marketing (IM) entails; the rationale for the need for IM training at this juncture; the reasons why IM training is important to our marketing personnel; and to justify the costs of training in terms of what the costs are of not providing IM training.
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Analysis of Phillip Morris Marketing Assignment
1 pages (338 words) , Download 2 , Assignment
Free
Generally speaking, the environmental factor chosen for analysis of Phillip Morris is social-cultural. Phillip Morris is one of the world’s largest tobacco companies with a 16% market share of the international market. The tobacco industry generated over $614 billion in revenues in 2009 (Topforeignstocks).
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Daycare Owner and Operating Business Marketing Essay
4 pages (1204 words) , Download 2 , Essay
Free
The biggest competitors are the two leading companies in the industry, which are Coca Cola and Pepsi (Ashurst, 2009). It is also likely that the industry will experience more entrants due to the flourishing nature of the business. The company plans to pump a lot of money into the marketing of its products so as to have vigorous advertisement.
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Coca-Cola Marketing Mix Marketing Research Paper
5 pages (1477 words) , Download 2 , Research Paper
Free
Candler’s marketing expertise positioned the company at the top of the soft drink industry throughout the 20th century. This market dominance persuaded the company to introduce more cola products such as Coca Cola Vanilla and Coca Cola Cherry under the Coke brand. The company was selected as the world’s most valuable brand in the Interbrand’s best global brand in 2011.
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Quantitative vs. Qualitative research Marketing Essay
2 pages (500 words) , Download 8 , Essay
Free
The main steps involved in quantitative research are coming up with a theory, then the forming a hypothesis. Third step is developing the research design, then
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The Marketing of Luxury Goods in an Age of Austerity Marketing Essay
6 pages (1816 words) , Download 2 , Essay
Free
The first part of the report is a project proposal that includes a brief overview of the project, the project’s objectives and rationale, and research methodology. In the study, current literature was reviewed to establish the context of the research findings. Finally, the conclusion gives a detailed analysis and inferences on the research findings according to the pilot study.
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Case Study No. 1, McDonalds Senior Restaurant (p. 648) Marketing Case Study
1 pages (250 words) , Download 97 , Case Study
Free
Market Penetration would allow the organization to explore different target market, a target market that is coming to McDonald’s without any promotional activity. The image
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Enhancing Marketing Communication Mix Effectiveness for Fiat 500 Marketing Literature review
8 pages (2764 words) , Download 3 , Literature review
Free
Marketing communication is a process through which a company interacts with the customers of its product intending to convince them to purchase and use the product. Thus, in marketing the Fiat 500, it is important to attract consumers to the product by highlighting some of its unique features which are lacking in other automobiles.
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Innocent - Marketing Planning Marketing Essay
3 pages (1060 words) , Download 3 , Essay
Free
The vision statement of the company is to become the earth’s favorite little food company (Innocent). The mission statement of the company is, ‘Make natural, delicious food and drink that people live well and die old’ (Innocent). • The strong demand for the products offered by Innocent is one of its major strengths.
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Marketing Mix: ElBulli Case Study Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
The author explains that ElBulli restaurant employs qualified personnel with Chefs who are recognized across the globe being among them. The processes a business uses to achieve their objectives greatly influence their customers’ confidence in them. A business that uses fast and customer friendly methods is able to maintain a wider customer base.
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Business Opportunities for The Angles Marketing Coursework
10 pages (2129 words) , Download 3 , Coursework
Free
The Angles provides high-quality architectural services for its customers at premium rates offered in the market. The Angles aims at providing architectural services, logistic support, and consultation at the lowest prices, at the same time, maintaining its operations efficiently and fulfilling the requirements of the target market.
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The Influence of The Parity Brands In Taiwan Marketing Assignment
17 pages (4250 words) , Download 2 , Assignment
Free
In the research conducted much analysis has been done on the context of the quality of the products perceived by the customers and the factor of price has also been considered. The study reveals that the economy of the Taiwan creates an interest among the multinational organizations to invest in the country. Owing to the flexible structure of investment, major brands have opened their business in the country.
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Selecting, Implementing, and Supporting Methodologies and Processes for Projects Marketing Essay
2 pages (621 words) , Download 3 , Essay
Free
Softwares help the project managers to have a continuous, precise evaluation and an instant overview of the whole project at each stage in the implementation process. Much information has to be monitored and organized making frequent errors unavoidable, a few of them austere. Although project management software does not prevent all errors, it significantly decreases their occurrence.
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What is good marketing Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
There is also a perception that marketers take advantage of people’s weaknesses and vulnerability. In this context, top managers will have to ponder over the following question: ‘When a delicate
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Zara - Fast Fashion from Savvy Systems Marketing Essay
6 pages (1500 words) , Download 3 , Essay
Free
This essay analyzes Zara brand. It believes in just-in-time production and is able to respond to the changes in customer demand at the shortest possible time-frame in the industry. However, economic downturn has threatened sales, which has been a cause of worry for the investors. Competition has become rampant after the removal of quota.
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Global Advertising Industry Marketing Assignment
1 pages (354 words) , Download 2 , Assignment
Free
In 2010 the global advertising industry generated $474 billion, while the global online revenues were $13 billion (Plunkett Research). Another industry that has thrived in the 21st century is the gaming business. Advertisers today are using advertising techniques to achieve a marketing presence inside video games.
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Anglo American Plc - Segmental Report and Financial Risk Disclosures Marketing Coursework
11 pages (3112 words) , Download 2 , Coursework
Free
Anglo American Plc is one of the biggest mining companies in the world. The company deals in iron ore, metals, thermal coal, copper, diamonds, and metallurgical coals. The company is devoted to practice operational distinction in a responsible manner. The segmental report refers to the demonstration of distinct accounts for each division, branch, or among other segments of the company.
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Why Would a Producer Use Wholesalers Rather than Selling Directly to Retailers or Consumers Marketing Assignment
2 pages (500 words) , Download 6 , Assignment
Free
Firms which are actively engaged in the wholesaling activities are called wholesalers.  Wholesaling includes activities which are involved in selling goods and services to those who buy for resale or for business use. The wholesaler buys products from the producers and sells it to the retailers, other wholesalers and also industrial consumers.  
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Principles of Marketing Marketing Essay
2 pages (500 words) , Download 3 , Essay
Free
As the study outlines, to begin with, a company in its quest to develop a brand may opt for a line extension. Under this alternative, a company concentrates on extending an already existing brand name but focus on creating new flavors, colors, size, ingredients, as well as new forms of an existing product category. 
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Library Media and Classroom Teacher Techniques Marketing Essay
1 pages (311 words) , Download 4 , Essay
Free
While at the same time testing their information literacy skills. Apart from that, the search library provides a wealth of databases, which is helpful when looking for scholarly information, as well as tutorials on the usage of these databases. The library also provides a chance for students to develop into experts in particular areas. 
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The Global Environment and Global Activities Marketing Essay
2 pages (902 words) , Download 4 , Essay
Free
The global aerospace industry along with the defense sector is valued at 920 billion US dollars as of the year 2009 (IMAP & Clear Water, 2011, p.3). According to the IATA, the global airline industry registered a profit worth 18 billion US dollars against a loss of 9.9 billion US dollars in the previous year.
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The Business of Pure General Insurance Marketing Essay
8 pages (2000 words) , Download 2 , Essay
Free
In the paper, the Pure General Insurance (PGI) case study will be studied in relation to the data reduction process while conducting interviews along with carrying out a situational analysis of the concerned business. Various recommendations along with valuable advice are prescribed regarding the promotion and marketing strategies.
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Marketing for PepsiCo Marketing Essay
2 pages (573 words) , Download 2 , Essay
Free
PepsiCo was founded in 1965 and the company’s products are available in approximately 200 countries all over the world. The company has an edge in the market as they produce differentiated products that have come to be powerful brands. The company aims to be the ‘world’s premier consumer products company focused on convenient foods and beverages.
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Strategic Marketing for Bayer Products Marketing Assignment
2 pages (543 words) , Download 4 , Assignment
Free
A product item would be Bayer aspirin, a distinct product sold by an organization or company while a product line would be similar Bayer products, slightly different but in the same product family and a product mix would be all of the products made by Bayer. Marketing strategy is different for products at different points during their life cycle to adjust pricing, placement, marketing.
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