Free Marketing Essay Examples and Topics | Page 271

Marketing strategies Marketing Case Study

2 pages (500 words) , Download 3 , Case Study

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In can be observed that Equal developed strong advertising strategy that exceeded all its competitors in the industry. For example in 1988, Equal spends twenty five billion dollars on

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Buying Decision Assignment Marketing Essay

1 pages (250 words) , Download 3 , Essay

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Thus, my new laptop greatly improved my psychological aspects by releasing me from large amount of information that I was supposed to keep in my mind thus getting motivated in my duties. The need to

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Opera houset promotion Marketing Assignment

2 pages (500 words) , Download 2 , Assignment

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The paper is an applied communication paper aimed at explaining computer networking design for laboratory office complex. The paper will

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Strategic Marketing Management: Analysis and Decisions Marketing Term Paper

5 pages (1335 words) , Download 2 , Term Paper

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Technological developments and innovation facilitate the manufacturing of more upgraded bicycles. Innovations lead to the generation of new bicycle designs to improve the image of the Japanese industry. Potentially high market demand for bicycles encourages the company to manufacture more. The existing market for bicycles facilitates increased sales.

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Marketing strategy: create a good strategy Marketing Essay

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Competitive pricing will attract the different consumers to the service being provided. Advertising using out-of-home will be prudent since it is accessible to all categories of consumers. To ensure the tactics identified are implemented a responsibility matrix is

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Marketing Analysis of SWAX Watch Marketing Essay

1 pages (346 words) , Download 2 , Essay

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For the product to maintain an excellent relationship with the clients, various factors and forces shall be established. In this case, corporate responsibility will be the primary factor to keep SWAX Watch in the public memory. Various events shall be sponsored in the name of the product to make sure that the brand remains in the public domain.

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Market Audit for British Airways Marketing Assignment

2 pages (500 words) , Download 10 , Assignment

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Forming more partnerships with other airlines to consolidate the market position. Develop a rewarding scheme to enhance customer retention and farther development of the market

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Research Techniques Marketing Case Study

6 pages (1935 words) , Download 2 , Case Study

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There are three options in survey design, and these are contact mode, response mode, and sampling methodology, these designs should be made and those options should be evaluated in light of the cost propositions and the succeeding impact of those options may have data quality and the accuracy of the survey limit calculates approximately.

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Consumer Attitude for Korean Car Imports in Australian Market Marketing Essay

6 pages (1711 words) , Download 2 , Essay

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No consumer would just go to a showroom look at a car and buy it without going through a thought process. Cars are not low involvement products; so action cannot come before the thought process. A customer will not just go and buy the car, he evaluates its positive and negative characteristics, how he or she feels or chooses, emotionally or rationally.

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Understanding the Consumer Perception about Joes Wraps & Subs Marketing Research Proposal

8 pages (2069 words) , Download 2 , Research Proposal

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Quantitative research methodology would be used. The data would be collected through a telephonic interview. Telephonic interview is chosen above other survey methods because it leads to higher sample control and is personal in character. The tone and sincerity of the respondent are assessable in such form of interviews.

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Fair Trade Products as a Mean of Increasing Consumer Confidence in the Contract Catering Sector Marketing Research Proposal

8 pages (2000 words) , Download 2 , Research Proposal

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The role of fair trade products in securing customer confidence in the contract catering sector is very high. Quantitative and qualitative methods were adopted in conducting the research process. The contextual background was identified and the priority areas were discussed. The research was conducted in schools, universities, and offices.

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Green and Ethical Consumerism, and Their Impact on Companies Corporate Social Responsibility Marketing Essay

9 pages (2864 words) , Download 2 , Essay

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In contemporary consumer-oriented culture, the increased levels of consumption and the consequent impact on environmental sustainability, have led to consumers questioning their individual purchasing choices. This radical increase in environmental awareness in the last few decades has led to the phenomenon of “green consumerism”.

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Analysis of Advertisements Marketing Assignment

1 pages (343 words) , Download 4 , Assignment

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In general, Nolan's Cheddar ad is really excellent advertisement with an innovative backdrop which effectively correlates with the tagline of the product ‘extremely strong’ as it shows a mouse doing something impossible after consuming a piece of cheese. The innovative backdrop would induce repeat viewership.

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The Art of Closing any Deal Marketing Term Paper

5 pages (1462 words) , Download 2 , Term Paper

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A successful sale is basically the result of a chain of different processes. The discovery process is preceded by the successful completion of the prospecting process. Through the discovery process, we try to develop an understanding of the customer needs. Once it is done the target is to aim your company for a sale. Discovery process is considered the heart of the overall sales process.

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Pfizer - Puffery or Deception Marketing Essay

1 pages (250 words) , Download 2 , Essay

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It should matter that Doctor Jarvik is linked with the development of an artificial heart. I think that the fact that he is not a practicing physician should exclude him from this process. Doctor Jarvik does not hold a position of authority and cannot give his personal opinion on the issue. For this very reason, the information at hand should not be believed.

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Commet To Peer Response Marketing Essay

1 pages (250 words) , Download 2 , Essay

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A cash cow can be defined as a consistently profitable business, property, or product whose profits are used to finance the company’s investment (Merriam-wesgter, 2012). Now that Lenovo took control of this

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The Use of Different Project Management Tools and Techniques in the Design of Marketing Projects Marketing Assignment

12 pages (3429 words) , Download 2 , Assignment

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The paper has elaborated on the issue concerning the use of project management tools in order to develop marketing capability. This is through a critical analysis of the project management tools. Some of the various tools that were explained in many details were the Gantt chart and the Critical Analysis flow diagram which are commonly used.

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Consumer Market for Powerbik Powerbike in Thailand Marketing Term Paper

12 pages (3000 words) , Download 2 , Term Paper

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Positioning usually starts with a product but is not what is done with the product but to the mind of the customers that is the product is positioned in the mind of the potential customers (Ries, 2003, p. 3). In addition as one of the aspect of the positioning strategy, ideas about how a company can communicate to its target market segment.

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Marketing Consultancy, this is a group work not full paper work see details bellow Marketing Essay

2 pages (500 words) , Download 2 , Essay

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To effectively target young boys and girls between 5 to 15 years of age, the arts center should educate the schools, youth clubs, and sports

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Advantages and Disadvantages of a Market Entry Strategy for SMEs Marketing Essay

6 pages (1000 words) , Download 3 , Essay

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The author states that market entry strategy can be derived as a planned technique for distributing goods as well as for providing services to the targeted market. The market entry strategy of exporting has several advantages as well as disadvantages. Exporting can be referred as manufacturing of goods in a country.

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Article critique in the journal of consumer behavior Marketing Essay

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The article also provides an explanation in regard to relationship between the credit card premium and pain in payment where the behavior of consumers is highly affected by the degree to which they feel the pain of payment when they are parting with their earned cash. The authors also points out that with the use of other mode of payment such as cash the consumers pain of payment is felt all the time when the transaction occurs.

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Under Amour Inc and Philadelphia Phillies Inc Marketing Essay

2 pages (652 words) , Download 2 , Essay

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Under Amour Inc. is a company in the United States that develops, designs, distributes and market accessories and apparel by the use of microfiber fabrications. In the beginning, the Under Amour video gives a short history and how the company used integrated marketing communications (IMC) to generate a brand for this generation of athletes.

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Help writing executive summary of advertising plan Marketing Assignment

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e company that is geared towards expansion of its market share, Starbucks strengths include prestige image, high revenue, strong ethical values and innovation. The company has the opportunity to attract consumers enjoying holidays and to create strong loyalty among its

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Product Launch Marketing Research Paper

1 pages (250 words) , Download 3 , Research Paper

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The success Kudler has found in California and its domestic country of Canada, has influenced Kudler to expand its organization across seas to

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Business Management Marketing Essay

2 pages (580 words) , Download 2 , Essay

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Most of the company markets use a combination of both the service and a product, for example, a restaurant uses services and products. Company marketers are now using events to promote and include trade shows and company anniversaries. A marketer seeks a response from a prospect and the responses could be attention, donation, a purchase, and a vote.

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Evaluation of Zara, UK Marketing Essay

7 pages (1500 words) , Download 2 , Essay

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From this paper it is clear that Zara has a systematic and strategic implementation of the fast fashion model which allows flexibility of decision making by allowing members staff to get involved in decision making indirectly through contribution of ideas. Zara has a number of strengths that enables it to have an upper hand against its competitors.

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Regulatory Requirements Marketing Essay

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The other is that they cannot fly beyond 50,000 feet from the ground and cannot go to airspace that are crowded or in major urban areas. In order for an

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Restaurant Comparison Marketing Assignment

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well in that the cameras are conveniently located such that the employees are in a better position to have a full glare of everything that is taking place inside the restaurant. The customers can also see the background environment of the restaurant on a large screen that is

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Marketing transportation assignment Marketing Essay

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Despite the fact that it is an automatic machine, there must be somebody to put the empty bottles on the roll conveyor (Kachru, 693). Used bottles returning from

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Patterns of Consumption in Social Media Marketing Essay

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The social media soccer fan-base subculture becomes some sought of concrete lifestyles that influence the ways of life of the fan-base, including their physical outlook and their psychological status. This emerges as a sense of strong identity that shapes the group identity of the social media users who are loyal fans of the soccer club.

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Wi-Fi's Role for Direct Marketing Marketing Essay

6 pages (2071 words) , Download 3 , Essay

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Marketing has ever been a critical issue for marketers, and the heart of business always lies in the marketing of the business. Many aspects of business are based upon winning marketing tactics. Marketing plays a major role in the communication business existence and product features to existing and potential customers.

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The Marketing Strategy of Apple Company in Australia Marketing Assignment

12 pages (3649 words) , Download 6 , Assignment

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Micro-environmental factors influencing profitability in the market include the bargaining power of customers and suppliers, threat of new entrants, competitive rivalry, and availability of substitutes. Macro-environmental factors comprise political, economic, social, technological, and legal factors as well as the natural environment.

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Marketing Plan for Final Flight - Aerial Cremation Dispersal Marketing Research Proposal

13 pages (3914 words) , Download 2 , Research Proposal

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Final Flight LLC will be a firm, which offers aerial cremation dispersal services. The company will be a sole proprietorship firm formed under the protection of an LLC. Final Flight services will provide an alternative to the traditional underground burial or spreading of ashes over the ground and in the sea.

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Growth Strategy for Versace Marketing Assignment

13 pages (3640 words) , Download 3 , Assignment

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The report identifies the major risks, challenges and opportunities faced by the company as well as the internal strengths and weaknesses. Three strategic alternatives are evaluated against strategic objectives derived from the analysis of Versace’s strategic capability. The strategic alternatives are compared with the present growth strategy of the company.

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T-Mobile Television Advertising Marketing Essay

4 pages (1077 words) , Download 2 , Essay

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Many television ads exploit humor as a creative tool since it is strongly associated with advertising persuasion; psychologists have attempted, in numerous studies, to explain the impact of humor on advertising persuasion. Headquartered in Germany’s city Bonn, T-Mobile International AG is a holding company that belongs to Deutsche Telecom AG’s mobile communications branches outside Germany.

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Marketing Communications in McDonalds Marketing Essay

14 pages (3500 words) , Download 3 , Essay

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The paper tends to reflect the planning and conducting of Integral Marketing Communication by different business organizations such that the designing of different types of communications meant for the audio-visual mediums, online mediums and also the use of print and outdoor media can be effectively planned to generate needed awareness among the target consumer sphere.

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Apple Smartphone Brand Integrated Marketing Communication Mix Strategies Marketing Essay

12 pages (3395 words) , Download 5 , Essay

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Apple's Smartphone brand IMC strategy should be aligned with the branding and positioning concepts. Apple should combine various media channels and communication mix that aim at informing, reminding, and persuading the customers to purchase the brand. Apple should ensure consistency in the messages and slogans should focus on the unique selling points or the differentiated benefits.

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Business ethics and social responsibility Marketing Essay

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All emergencies and accidents that occur due to the negligent attitude to safety are laid on the building owner, who is fully accountable for the factory’s collapse. The companies that buy from this factory should face consequences

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Reflection in Marketing Marketing Personal Statement

1 pages (353 words) , Download 7 , Personal Statement

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Thereby, marketing mix could readily serve as a vital weapon in the arsenal of any marketing manager that could viably help to contrive a successful marketing strategy and to eventually execute it with much finesse and tactics. As a professional, this has drastically changed the way I envisage products and the product-associated scenarios and facets I deal with regularly.

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Promotional Strategy Marketing Essay

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In addition, the company will make sure that its products have an excellent package that attracts consumers. Additionally, the company targets mass production that will lead to a reduction in the unit costs of production

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The Target Market Collage as One That Reflects Beyonce's Identity and Expressions Marketing Case Study

6 pages (1702 words) , Download 2 , Case Study

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The concept of market segmentation is able to create a specific understanding of how businesses can approach different situations. When looking at this particular theory, there are several concepts that apply to the market that is created. Market segmentation is defined as a group of people or demographics that are looking at different businesses, products, and services.

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Marketing Strategy of Tsakos Group Marketing Case Study

8 pages (2306 words) , Download 2 , Case Study

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The players in the shipping industry may be able to earn huge profits if they consolidate or form cartels, albeit the second alternative is considered business malpractice. Consolidation may help the industry, as well as the participating players, enhance their performance and competences. Increase in size will also help them make the barriers to entry much higher.

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Nissan United Kingdom Ltd Marketing Case Study

4 pages (1250 words) , Download 5 , Case Study

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The same year Bortner traveled to Japan to sign a distributorship agreement between Nissan M.C that saw Nissan U.K become the sole distributor of Nissan models in the Great Britain. Through a new marketing approach, it was able to register high sales and surpass its Japan rivals, Toyota and Honda.

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Marketing Management and Strategy Marketing Coursework

4 pages (1000 words) , Download 2 , Coursework

“Market-driving organization: A framework“, Academy of Marketing Science, pp. 1-15, (Available: Expanded Academic ASAP Plus), accessed 4 September 2005. 6. Dickson, PR 1996. “The static and dynamic mechanics of competition: A comment on hunt and

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Industry Analysis Marketing Assignment

2 pages (500 words) , Download 24 , Assignment

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Thus, the application of the industry analysis forms a vital part of any industry and its firms. The paper at hand discusses the industry analysis, its elements and application in the current business environment. The term industry analysis, commonly

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Product Marketing, Promotion, and Distribution Marketing Case Study

6 pages (1500 words) , Download 3 , Case Study

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The main target market of the new ‘foamed dome’ will be the construction companies who are into the business of constructing different buildings. Also, the company will be targeting the people who are the owner of different buildings. The initial market research concluded that there are certain areas of construction.

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Hotel Springs World Advertisement Marketing Assignment

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Hotel Springs World. An elegant space to be for you and your family. Located in a serene environment with a cool breeze, ample security and good hospitality. When you come you won’t miss finding our unique legendary art museum for you and your family. Come and enjoy our services at your convenience.

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Marketing Mix and Customer Decision-Making Marketing Article

2 pages (498 words) , Download 3 , Article

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Emphasis is given to the critical role of travel agents in the development of the travel industry, not only in Indonesia but also worldwide. A survey was conducted among the customers of three travel agents in Indonesia. The survey aimed to reveal the relationship between the marketing mix and consumer decision-making.

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The Success of Nordstrom and Tesco Marketing Assignment

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Tesco has already established itself as the market leader in the United Kingdom, so there is not much more improvement on offer there. Of course, Tesco will still continue to add customers, but at a much slower rate than in previous years. One area that Tesco could look at is opening stores in poorer countries.

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Integrated Advertising, Promotion, and Marketing Communications Marketing Assignment

6 pages (1669 words) , Download 2 , Assignment

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Marketing managers indicate that there is a stronger need to have flexible communication plans. Corporates are investing in social bonding and carefully choosing the marketing media. Given the rising globalization has caused companies to turn to market strategies that are internationally acceptable.

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Marketing Essays