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The internet is only enhancing the ability of customers of getting information to discuss with the sales agents. Vehicles sales are enhanced when shoppers have information available to them (Finlay, 2010).
The use of integrated marketing communication can enhance the ability of a company to provide valuable information to its customers. Integrated marketing information ensures all forms of communication and messages are linked together (Multimediamarketing, 2009).
Hal Harley could improve the relationship with its customers after the sale using a variety of different methods. “Customer service is one of the most important parts of your companys overall strategy to conducting business” (Haycox, 2011). The firm can offer its new customers that purchase a motorcycle a subscription to a bikers club. The subscription would enable the company the ability to perform primary research by offering questionnaires to the customers. The questionnaires would be included inside a free monthly magazine. The information retrieved from the questionnaires can be used to enhance the customer service function of the company.
Finlay, S. (2010). Internet Shoppers Get Lots of Vehicle Info in Minutes from Responselogix. Retrieved February 15, 2012 from
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32). This strategic approach constitutes both the organization and the community’s perspective on the brand. The exact method that brand identities are constituted and manipulated is a subject of great debate within academic literature. While traditional approaches to branding implemented position statements – this product is better than another product because of these reasons – the contemporary paradigm of branding considers more emotional elements.
ce 1920s has been on the height of studies and researches. The brand has always amazed bike lovers and so as the economic compellers to understand more about company’s real marketing tactics (Scott, 2008). I being the marketing consultant at Harley is going to come up with three years marketing plan and strategy for the company (Scott, 2008).
The earliest Harley Davidson models were on the road and winning races as early as 1913, and by 1920 the brand had already been exported to countries outside the U.S. (HD History Timeline, 2010). The HD bikes are described by enthusiasts as having a unique design and historical legacy that dates back to World War I.
One of the major political aspects that affected the operations of the company in 2002 was the steel tariffs that were implemented during President Bush reign. As a result of the legislations that were protested by EU, the cost of production for the company increased thus reducing the gross profit.
The purpose is to present reasons whether Ducati should follow the strategies of Harley Davidson or vice versa. This is done by first explaining the business strategies of the two companies separately. Then a suitable explanation is produced to determine the feasibility of adoption of the strategies of both companies.
From the analysis of the company’s own strengths and weaknesses, as well as the opportunities and threats to the motorcycle industry at large and the heavy motorbike segment in particular, it has been suggested that the best way forward for Harley- Davidson at this juncture is to expand overseas in emerging economies like China and India.
It involves the following: a) PEST analysis; which considers Political, Economic, Social and Technological factors in scanning components of management strategies. This analysis information can be used to guide the organization indecision making. In the case of Harley, changes were predicted in the demographic trends where older people and women could also become interested in bikes like the young men traditionally targeted using this technique.
# 1 Talon, a proprietary dealer management system, handles inventory, vehicle registration, warranties and point of sale transactions in all Harley-Davidson dealerships. Talon aids in performing time-saving tasks such as checking dealer inventory and generating parts orders, as well as allowing the company to review and analyze information globally.