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Muscle and Performance in Marketing - Essay Example

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Summary
The essay "Muscle and Performance in Marketing" states that the magazine, Muscle and Performance can usually be found in book stores, shelves of Wal-Mart, Safeway and in Gyms and fitness centers. The major theme of the magazine is health and fitness…
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Muscle and Performance in Marketing
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Extract of sample "Muscle and Performance in Marketing"

The magazine is intrinsically related to my area of interest which is an advertisement of protein as an essential health supplement for maintaining a good physique. The muscular body of the model on the cover page displays the importance of protein intake for maintaining a good muscular body for improved performance. The title of the Magazine hugely supports my advertisement of protein isolate. The title of the magazine helps attract the attention of people and thereby the advertisement for protein.

Sometimes, this also results in buying the product as it convinces people regarding the importance of protein for bodybuilding. Moreover, the advertising is for people who are interested in sports and bodybuilding, especially the ones who want to work out for building body muscles for better performance. The advertisement of protein encourages readers to make buying decisions as its use would yield good results. Most importantly, it would make them healthy and fit and ready to take up strenuous exercises.

But sometimes, advertisement of related or the same products from different companies may confuse readers as all of them have a good offer for the buyer.  I believe that this product is a good investment because a lot of people will buy it when they see the advertisement and read about it. Also, when the product is endorsed by celebrities, it attracts more buyers. At the same time, it also reduces competition as it adds value to the advertisement of the product and thereby, in order to become like a celebrity, it results in more sales.

Hence, advertisements become a critical component of the marketing of products.

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