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Marketing Essays

Result for Subject Marketing:
19895 essays
Needs of Users From Mobile Location-Based Advertising Services Marketing Literature review
10 pages (3042 words) , Download 4 , Literature review
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Location-based advertising refers to the type of advertising that utilizes a consumer’s real-world position (Ickin et al., 2012). The initiative uses real-world positions to deliver relevant adverts for different products and services within the closest proximity of customers. For instance, a customer uses a smartphone next to a restaurant.
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Decision Buying Process for High Involving Products Marketing Assignment
4 pages (1073 words) , Download 2 , Assignment
Free
The marketer has to provide a good deal of information concerning the positive impacts of making a purchase. The sales executive has to stress the characteristics of the product, the advantages of the product as compared to those of the competitors, and motivate the customer to try purchasing the product with the intention of securing a product.
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Qantas Airlines Customer Behavior Marketing Assignment
7 pages (2301 words) , Download 2 , Assignment
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Economic growths, changes in social attitudes, and technological transformations have helped the company to acquire a top position in the airlines market. As the company targets middle-income and high-income earners who have a high social and education profile, they are able to leverage technology to provide services to their customers wherever in the world.
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Oflactory and Gustative Marketing Marketing Assignment
2 pages (500 words) , Download 9 , Assignment
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Krishna 2012 noted that visual marketing subconsciously triggers emotional connections with between a brand and the consumers. Over two decades marketers have been focusing on two types of marketing, visual branding and auditory marketing since most of the
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Tom's of Maine toothpaste 4 P's of marketing Marketing Research Paper
2 pages (500 words) , Download 6 , Research Paper
Free
t, our Reason for Being, which inspires our strategy; and a practical tool, our Stewardship model, which forms the basis for our everyday decision-making” (Tom’s of Maine, 2015). Remember that Tom mentioned about sustainability and profitability. In the actual operation of
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Marketing Management Marketing Essay
2 pages (596 words) , Download 3 , Essay
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Marketing management refers to the control and operations of various marketing activities and the people involved in those activities, such as managers, marketing management professionals, contractors, and more. Relevant actives often include: Setting goals and developing marketing strategies.
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MIS infrastructure Marketing Assignment
1 pages (250 words) , Download 3 , Assignment
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Xerox Corporation Is a multinational management corporation based in America that manufactures and sells a collection of printers in black and white, multifunctional systems, photocopiers, the printing press for digital production and other associated services.
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Features of Mini Cooper, Marketing Strategies Marketing Case Study
10 pages (2781 words) , Download 3 , Case Study
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It is essential to state that during the production of first-generation MINI, as a joke and undoubtedly as a part of Mini's viral marketing approach, purchasers of the Mini convertible were asked to sign a "contract" promising that they would drive the car with the roof open at least 90% of the time.
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Effects of Global Financial Crisis on the Market Marketing Coursework
6 pages (2226 words) , Download 2 , Coursework
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Then, the global financial crisis concerning the bubble that has preceded it is explored, and what has happened. Lastly, the impact of the fair value method of accounting on companies' financial statements during the global financial crisis is discussed. Value has been defined in more than one way. In the business world at least, the definition of value ranges from that of finance to that of marketing.
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Apple I-Phone 3G - New Vitality in the Mobile Phone Market Marketing Essay
1 pages (231 words) , Download 2 , Essay
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The proposed iPhone's points of differences from its earlier variants as well as from that of its competitors are in the replaceable battery life, the multi-touch screen which will serve as the USP (Unique Selling Proposition), HD cameras, geo-tagging and lightening transmission speed never expected before (Market Research World n.d). 
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Customer Satisfaction Marketing Term Paper
14 pages (4623 words) , Download 3 , Term Paper
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The results regarding the impact of customer expectations, obtained under experimental conditions, are supported by two Danish applications of the ECSI model. Here customer expectations have a negligible effect on customer satisfaction, compared to the other drivers of satisfaction. This holds the good of both the private market and the business market.
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Make a website effective Marketing Term Paper
1 pages (250 words) , Download 2 , Term Paper
Free
That is, what the customers look for in the website. Then the objectives of the site must be clearly defined. The site must be designed accordingly. Easy to Navigate: The site must be very easy to navigate as this will encourage the visitor to
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DQ1Chapter 7 Video Organic Vall Family ofFarms Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
The animals are kept away from pesticides that may be applied to the land. One of the primary reasons this industry has had so much success is due to the governmental certification
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Video Discussion: Wal-Mart Way of Life Marketing Coursework
1 pages (250 words) , Download 2 , Coursework
Free
r clothing, toys, food, and even computers, but enabled people who otherwise might not be able to afford any extras to not only provide the essentials for their household, but also to pick up a little something here and there, whether it be jewelry, house plants, or decorative
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The Life of Mitt Romney Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
Mitt Romney has good policies but people fail to feel his sentiments on issues that affect ordinary Americans. One of the ways this has come out is by Mitt Romney's failure to sound so original in his campaign scripts. When people perceive a leader as honest, then he passed the likability test. He presents himself as Obama’s direct contrast.
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Changing environment factor, and Pricing Strategies Marketing Essay
2 pages (500 words) , Download 2 , Essay
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The main legal entities include the various control boards, the chamber of commerce, the stock corporation, franchising and the non stock corporations. The various legal entities that exist in the United States market have critical influences on the manner in which any new
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Cap task 3 step#1 Marketing Term Paper
2 pages (500 words) , Download 2 , Term Paper
Free
f Lower Manhattan” (Downtownhospital.org) New York Downtown hospital is presently recognized for the provision of regional healthcare services to more than 120,000 residents in Manhattan region (Preston, 2010). It also provides a complete matching set on healthcare services
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The Typical Buyer Behavior Marketing Essay
2 pages (500 words) , Download 2 , Essay
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The author was satisfied with The Wall Street Journal newspaper because of how widely it featured its news from political scenes, business news, and entertainment. However, the author was dissatisfied with the purchase of the Samsung Galaxy S4 phone because the camera was not good for low-light shots, and it had no Fm radio.
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Individual Supporting Contributions to Group Presentation on Rabobank Marketing Assignment
11 pages (3224 words) , Download 2 , Assignment
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It is clear that Rabobank remains a leader in the area of Corporate Social Responsibility and excels in sustainable entrepreneurship and banking in the world. Its main aim is to achieve an enduring balance between the social, ecological and economical objectives to improve the social prosperity of people everywhere.
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Cultural Differences Impact on the Advertising Industry Marketing Essay
25 pages (6915 words) , Download 6 , Essay
From the decision-making process to consumer behavior, research methods, overall advertising strategy, operations, and execution, all methods and approaches are completely and directly under the influence of culture. For this reason, present-day advertising strategies are designed after consideration of cultural differences and the requirements of the local markets in which the products will be advertised.
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Using Pop-up-up-Up Stores to Boost Sales for Online Fashion Shop Marketing Essay
6 pages (1720 words) , Download 2 , Essay
Free
Many brands have set up their won Pop-up stores for a short span of time to showcase their new products and receive comments and feedbacks from the customers directly. It also helps in a direct conversation with the consumers which can be very helpful in getting the feedback for a product or a service being displayed.
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Critical Appraisal for Mobile Phone Company Marketing Assignment
5 pages (1250 words) , Download 2 , Assignment
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Sale promotion can enable the organization to attract more customers to buy more of its products due to the good image of the organization created to the market. Restructuring a mature market that involves driving out competitors is the different strategy that would ensure that the organization looks different compared to other organizations.  
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Marketing Plan for ACME Tea Marketing Assignment
15 pages (4570 words) , Download 3 , Assignment
Free
The founder is a qualified tea taster and regularly visits tea plantations in Sri Lanka (Ceylon) to pick the best teas. The tea is picked and inspected personally by the founder, thereby ensuring quality tea. Tea produced under the ACME brand is traditionally produced and is not blended. Loose leaf tea is more expensive than tea bags but ACME is going to keep it affordable.
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Brain on Ted Radio Hour Marketing Assignment
1 pages (250 words) , Download 2 , Assignment
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It would be so due to the common belief that the chain of hotels guarantees quality service despite the fact that the experience may vary depending on the country or location. The same applies in the case of common destinations, for instance Hawai. People may have
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The Strategy of Using Catalogue Marketing Marketing Coursework
6 pages (1805 words) , Download 2 , Coursework
Free
However, 20 per cent of the revenues is attained through corporate clients and promotional links, and so this also amplified their relationship with the organization of Calyx and Corolla. Moreover, the remaining revenues arise with the help of telemarketing procedures from the existing as well as new customers.
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Introduction of a New Food Offering into a Cluttered Marketplace Marketing Essay
12 pages (3359 words) , Download 2 , Essay
Free
The company will utilise the high-low pricing strategy where short-term promotions incentivise consumer consumption desire. With H&M Sweet being a promotional product, customers will be provided a coupon that takes 30 percent off a single piece of fashion merchandise with the purchase of H&M Sweet products.
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Risk in marketing and human resource and how to manage it Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
itions and brand but some chose to use low prices, and are prone to risks, that make them develop a reputation of poor quality, while those with high prices get a risk of flopping if the commodity does not get to measure up to the actual price needed. (Roberson & Quinetta
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Marketing Strategy for SoBe Life Water Marketing Essay
1 pages (558 words) , Download 2 , Essay
Free
The sales of non-alcoholic drinks have exceeded three hundred billion dollars in a year globally. The growth in sales slowed down during the economic recession but is expected to skyrocket in the coming years. Functional drinks together with bottled water are projected to be driving the biggest share of the growth of nonalcoholic sales.
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The New Rules of Green Marketing Marketing Essay
8 pages (2326 words) , Download 4 , Essay
Free
Exchange relationships are created in marketing through continuously keeping in contact with the business clients and developing trust between the business and customers. The relations are maintained through a series of service initiatives to customers, commonly aimed at gaining their trust. These have fundamental effects, which include the creation of mutual respect, which results in benefits.
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Atlantic Quench Cranberries Marketing Essay
14 pages (4807 words) , Download 2 , Essay
Free
Presently, the company is trying to frame strategies that are aligned with creating a healthier brand image. Emphasis should be put on lowering the sugar content of the products so that they become appealing to the customers. The markets of convenience snacks and convenience drinks should be explored more aggressively as they are popular in the U.K. market.     
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The Ethics of Home Improvement Services Marketing Assignment
2 pages (610 words) , Download 3 , Assignment
Free
Sales representatives use the tactic of requesting potential clients to comply with a small request. In the case of Joel, he requested Don to allow him to inspect his roof. The fact that Don accepted Joel’s free offer of inspecting the roof meant that he would easily comply with other stages of the transaction (Babbin & Harris, 2014). 
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Marketing Channels: Factory Gate Pricing, Collaborative Planning, Forecasting and Replenishment Marketing Term Paper
7 pages (2181 words) , Download 2 , Term Paper
Free
Goods are no longer delivered to the retailer's distribution centres rather the retailers collect the goods at the factory gates of the suppliers. In this process retailers ask their suppliers to release product costs “at the Factory Gate”, that is product costs excluding the cost of transportation to the retailer. 
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Maintaining a Good Business Marketing Admission/Application Essay
2 pages (585 words) , Download 2 , Admission/Application Essay
As I am a full-time student this semester, I will also start to look for an accounting job to build up my work experience. However, this does not necessarily mean that I will look only for those jobs. If there are any business-related opportunities, such as marketing and finance, I am more than willing to take on the task.
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The Process of Marketing Research Marketing Coursework
8 pages (2407 words) , Download 3 , Coursework
Free
The research proposal allows the managers to identify the opportunities in the market and the other problems as well, the proposal allows the managers to generate the marketing actions, develop the research approaches and strategies in accomplishing their tasks and then finally work upon the evaluation of the marketing actions during the marketing research process.
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The future of the entertainment and media industry in the USA Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
The author states that with the television era coming into play, we know how easily we get visual access to what happened at one corner of the world sitting at the other corner; be it business, entertainment, sports etc. nothing can match up to the difference the media has created in our lives and with time it can only get better.
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Written Discussion Marketing Admission/Application Essay
1 pages (250 words) , Download 2 , Admission/Application Essay
Free
Call it ‘under pressure ‘or ‘need of the hour’, many companies, big and small, have embraced the five principles of Enlightened Marketing namely Consumer-Oriented
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Comparison of Mission Statements: Four Seasons and Ritz-Carlton Marketing Essay
2 pages (583 words) , Download 4 , Essay
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As shown below, the mission statement details are enumerated and stated. Four Seasons: We have chosen to specialize within the hospitality industry, by offering only experiences of exceptional quality. Our objective is to be recognized as the company that manages the finest hotels, resorts, and residence clubs wherever we locate. Written within “Our Goals, Our Beliefs, Our Principles”.
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Market and Competitive Analysis - Introducing Blue Moon Beer to Chile Marketing Research Paper
12 pages (3112 words) , Download 3 , Research Paper
Free
Chilean beer consumers have unique preferences that have revolutionized from the traditional chicha to the currently predominant pale ale and lager. Craft beer has for a long time been inexistent, though its market share and consumer population have stagnated for a while, maintaining only loyalists and few new loyalists.
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Porters Five Forces and Its Application in International Business Marketing Essay
12 pages (3522 words) , Download 4 , Essay
Free
Hang Seng would have to examine what substitutes exist. In doing this, they would have to examine the kind of banking and saving services that existed under Apartheid. What are the alternatives that existed when Blacks were not allowed to the bank in mainstream banks? They would have to examine what the players in the financial sector operate.
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Case Description on Monsanto Company Marketing Research Paper
4 pages (1000 words) , Download 2 , Research Paper
Free
The author states that the company own varied patent rights to diverse genetically reengineered seeds, and many of them have become the major legal battles. The company is also at the forefront problems with genetically modified organisms in food. The company had been constantly attacked because of health concerns and company transparent.
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Retailing and Direct Marketing Marketing Article
2 pages (500 words) , Download 2 , Article
Free
It ensures that customers derive the maximum value from the buying process because there are higher levels of customer service and satisfaction. Direct marketing involves engaging the customer on a one on one
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Marketing Plan: Frost Productions Marketing Assignment
8 pages (2000 words) , Download 2 , Assignment
Free
The author states that started as a lighting company, the organization has now grown into many specialized and creative services like planning, designing and execution of various events across the United States. At present, the event company is operating in five cities namely, New York, Chicago, Boston, Washington D.C. and Florida. 
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Integrated Marketing Communication Marketing Assignment
1 pages (250 words) , Download 4 , Assignment
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ness, marketing becomes highly complex mainly due to the changing external environment that cuts across geographical borders and customers coming from diverse background. Thus, various external and internal issues become pertinent elements that influence the marketing potential
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Creative Pricing Mechanisms Marketing Essay
3 pages (984 words) , Download 2 , Essay
Free
SWOT Analysis - This can be used by taking advantage of the available external opportunities to improve on performance such as increased physical activity, increasing female activity, and more health-conscious activity. Some of the external threats are a lack of funding and disbelief in technology. Some of the opportunities include.
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Beneficial Strategies to Launch a Newly Developed Product Mysofa by Stokers Limited Marketing Essay
13 pages (3375 words) , Download 6 , Essay
Free
The targeted customers selected for this proposal are corporate groups, newly married couples, and households in common. The price of the product has been fixed as £1,330, which is affordable for the targeted group. The distribution channels selected are retail agents and auction houses among others. The advertisement modes have been selected are television, social networking sites, and direct mailing among others.  
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Viable Systems Approach and Consumer Culture Theory Marketing Admission/Application Essay
12 pages (3291 words) , Download 2 , Admission/Application Essay
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However, once again, in order to understand this differential of culture, the reader should consider the information that has already been presented; specifically concerning the fact that Chinese culture places a higher emphasis upon conformity as compared to American culture which places a higher emphasis upon individuality and the ability and needs to be different.
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Research on Google Trends and Social Media for Primary Keywords Marketing Assignment
3 pages (892 words) , Download 2 , Assignment
A keyword analysis is research for practicing the use of the best keyword and which would make the website more searchable. Keyword analysis undergoes analysis of trends of the prospective customers and formulates the most effective keyword for the website. The main aim of the keyword analysis is to choose the perfect keyword.
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IKEA and Portakabin Marketing Assignment
12 pages (3320 words) , Download 2 , Assignment
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Marketing is generally involved with a range of processes that are seen to primarily be concerned with attempting to establish exactly what it is that customers require and then proceeding to provide it to them. The entire process of marketing involves a set of four key principles which are commonly referred to as the 4Ps of marketing, these key principles are place, product, price, and promotion.
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Marketing Plan for Forever Young Foods Limited Marketing Essay
4 pages (1155 words) , Download 2 , Essay
Free
The company was incorporated in Britain but has spread to open up retailing shops across Europe. We pride ourselves in being the only healthy and organic food institution to be recognized by the WHO for its efforts to promote better lives through healthy foods. Forever Young has redefined the meaning of healthy in many dining rooms today through its range of healthy foods.
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Christmas Campaign of Sainsburys Marketing Essay
9 pages (2899 words) , Download 3 , Essay
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Sainsbury is a UK-based company best known for its retailing business. The company also operates in the financial and property investment sector. The retail segment of Sainsbury operates with over 1106 stores serving 23 million customers on a weekly basis (Marketline. 2014). Sainsbury has recently taken over the second position among the big four supermarkets in UK.
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