Public Relations Campaign - Essay Example

Running Head: Public Relations Campaign Public Relations Campaign [Institute’s Public Relations Campaign Although every plan of a public relations campaign (Baines et al, 2004) needs to have an organized format; however, it is very important that one should consider particular aspects of the company. As in this case study where the organization; Wells Fargo (2011) is a financial institution, and thus, as a public relations officer, following is the outline of the PR campaign plan for Wells Fargo (2011) that will enable it to develop effective relations with its publics, and especially alter the negative image of the company: ObjectivesThe major objective of this campaign is to address the issue of negative exposure of Wells Fargo (2011) in the media due to lacking in one of the areas of the company related to home loansPurposeThe company anticipates that this public relations campaign will enable Wells Fargo (2011) to alter its negative image in the public and generate positive reporting in the press and media.

Type & Characteristic The company will put efforts to alter behavior and attitudes through a selection of suitable media, uninterrupted assessment, and evaluation of services, and ensuring fulfillment of priority public.CAMPAIGN MODELMission Statement “We want to satisfy all our customers’ financial needs and help them succeed financially” (Wells Fargo (2011), 2011)Corporate Culture This will include the presentation of different stories and case studies through the selection of suitable and effective media that will be a nicer way to influence publics.

It will be important to carry out a situational analysis of Wells Fargo (2011), as well as the market and specific issues that will be part of the address of the Wells Fargo (2011)’s campaign. Positive Public Relationships The company will create PPR by including different imperative messages that will represent Wells Fargo (2011)’s positioning strategy in detail in its marketing plan. The public will include customers, consumers, employees, suppliers, investors, auditors, press, print media, businesses, and financial analysts in the campaign that will do more than only marketing.

It is very significant that a PR campaign should have a prioritized list of the abovementioned publics of the Wells Fargo (2011)Reputation It is very important for every PR campaign to influence the company’s authorities to accept, trust, and belief, and to spread this quality and values of Wells Fargo (2011), it will be efficient to come up with a list of spokespersons on different issues. This will allow Wells Fargo (2011) to relate effectively with its public, such as corporate culture, and different services that have been causing hurdles for the company along with the expression of objectives and values of Wells Fargo (2011) that will provide awareness to the public, and at the same time, ensure alteration of negative exposure into a positive one.