Business statergy and implementation capsim simulation - Assignment Example

Research and Development Using the data availed and the financial position of the company, we estimate the research and development will be important for the development of the 3 FINTECH Sensors. The main factors that will be used in the designing these sensors include Performance, Mean Time Before Failure (MTBF) and Size. This is as shown below.Product Name New PfmmNew SizeMTBFFINTECH19.812.036,000FINTECH24.018.512,000FINTECH36.51522,000The size and performance of the sensors depended on the three main market segment which are High end, Low End and Performance based market.

Marketing Decisions Marketing decisions take into perspective the quantity of goods to be sold and the expectations of the market at the end of the year (Darwin 19). Most of all we take a look at the sales forecast as listed below. At a price of $ 27, with promo budget and sales budget set at $ 1,200 and $ 1,200. The sales prediction will stand at (All the figures are in $)PricePromo BudgetSales BudgetSales ForecastGross Revenue forecastVariableCostsContributable Margin forecastLess Promotion & sales271,2001,2002,40064,80054,8759,9257,525401,8001,8001,85674,24061,90812,3328732201,0001,00094518,90011,3487,5525,552ProductionProduction looks into the number of units that are going to be produced and the schedule to be used in production.

Unit sales forecastFINTECH1FINTECH2FINTECH3TotalSales Forecast2,4001,8569455,201Inventory on hand1,8441,0067525,234Production schedule2,7002,1101,2806,090Production after adjustment2,6802,0901,2306,0001st Shift capacity1,6001,3006003,500Automation rating5.04.04.0New Automation rating5.04.04.0FinanceIssue Stock$ 7,305Retire Stock$ 1,834Dividend per Share$ 26.00Borrow ($000)4, 312Retire Long Term Debt ($000)$ 8,386Issue Long Term Debt ($000)$ 11,488The above results were determined based on the different market segments and the different factors that affect the sale of different sensors products.

The results were obtained based on financial analysis which tends to focus on market forces will influence demand (Darwin 62). Works CitedDarwin, John. How to conduct Financial Analysis. Chicago, IL: John Wiley & Sons, 2005. Print.