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Marketing Essays

Result for Subject Marketing:
19930 essays
Development of Low-Fat Sugar-Free Products Marketing Assignment
6 pages (1971 words) , Download 3 , Assignment
Free
Market research is conducted to determine the major consciousness of health options in relation to the taste and preferences of UK consumers based on secondary sources. It is observed that the demand for low-fat food products has augmented significantly. Moreover, the consumption trend of the consumers has shifted from the taste factors towards the health value of the foods.
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Marketing Plan: Why Is Unilever Selling Wish-Bone Marketing Essay
2 pages (597 words) , Download 2 , Essay
Free
According to a market study conducted by the research firm Euromonitor, store brands improved their share of the US salad dressing market from 10.3% in 2008 to 14.4% in 2012. During this period, Wish-Bone’s shares significantly dropped from 10.6% to 9.1%. This is one of the major reasons Unilever planned to sell Wish-Bone to Pinnacle Foods. 
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The Characteristics of a Sovereign State Marketing Assignment
2 pages (584 words) , Download 2 , Assignment
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A sovereign state performs its affairs without interference or hindrance. The Modus operandi of cybersquatters refers to the behavior required for a successful crime commissioning. It refers to what the criminal has to do to succeed. It involves elements such as successful crime setup, protection of identity and operative escape.
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Entry into Netherlands Bicycle Lights Market Marketing Essay
2 pages (761 words) , Download 2 , Essay
Free
Terpstra, Foley, and Sarathy (2012) observe that the business environment has become more competitive than ever before. This is the case in Canada where the business environment is very competitive. Therefore, to gain a competitive advantage, companies are increasingly exploring international markets that present a better opportunity for expansion.
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Entrepreneurial Marketing Issues Marketing Essay
10 pages (2739 words) , Download 2 , Essay
Free
It is famous for the production of cask ales and bottled beers from its brewery in the Cleobury Mortimer. This brewery has seventeen full-time staff members. Their products are brewed using local ingredients from barley growers and hop farmers who are located within a distance of thirty miles from the breweries.
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Advertising Campaign for Samsung Galaxy Note Edge Marketing Essay
8 pages (2166 words) , Download 3 , Essay
Free
The financial capability of Samsung is measured through its key financials which show that Samsung Electronics has 214.075 trillion South Korean won worth of assets and employing 326,000 employees. The company targets the international market as it makes a variety of products tailored to meet the needs of various market segments.
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Healthcare Marketing Marketing Research Paper
4 pages (1000 words) , Download 3 , Research Paper
Free
The affordable healthcare act, which is commonly known as Obama Care, has introduced a whole lot of new opportunities as well as hurdles for health marketers and insurance providers. However, even as the Affordable Healthcare continues to elicit divergent views as to how it will affect the healthcare delivery in the United States.
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Choose 1 public Uk company and 1 charity company Marketing Assignment
2 pages (500 words) , Download 3 , Assignment
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For a long time since the Tesco Stores Supermarket was started, it focused on the UK market and also focused on a narrower product range (James, 2012).
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Academic and Marketing Excellence in the Education Sector Marketing Coursework
8 pages (2140 words) , Download 3 , Coursework
Free
It enables the teachers and staff to carry out more comprehensive analyses. The marketing department has smart and clear goals and objectives that enhance the use of the SWOT analysis tool. The department ensures that all the key stakeholders within the University buy into the set goals and objectives before exploring the marketing industry.
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Detailed Description of Mark & Spencer Marketing Research Paper
11 pages (3560 words) , Download 3 , Research Paper
Free
Biasness was a challenge faced in the method of data collection and case study chosen for the survey. The data collection was bound to be biased depending on customers who were available on that day of the interview. Since the interviews were face to face with the enumerators, only customers who would be traced on that day would be interviewed.
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Part III Marketing Plan Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
These sites have many people from different locations with diverse interests on various products and services. Consequently, using these sites allows sellers or firms to reach many people with an interest in their products and services. My case is no exception since I
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Luxury goods in China Marketing Essay
16 pages (4000 words) , Download 3 , Essay
Free
This research will attempt to understand and demonstrate the preference and habit of Chinese ladies towards the consumption of luxury brands and with respect to preference of Eastern and Western brands. The research objective demanded more focus on the teenagers as well as the young girls and ladies who are between the age group 18-30 years.
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Developing Digital Marketing Strategies for Marketing Assignment
2 pages (500 words) , Download 2 , Assignment
Free
MLC asserts that it can help families go through their lives, without sacrificing their “wants.” The commercial also sends the message that thought parents may not understand their children, MLC
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Video Case Meredith Marketing Case Study
2 pages (500 words) , Download 2 , Case Study
Free
One of the strongest ways in which Meredith segments its market is by gender, targeting advertising and publishing efforts solely around the
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Services and Facilities Offered by Third Party Logistic Provider - RGF Logistics Limited Marketing Research Paper
8 pages (2100 words) , Download 3 , Research Paper
Free
The technical solutions need to fulfill the same standards.  Customers expect premier system answers to come together and measure the logistics service provider’s success.  The service providers need system solutions, which can provide, reusability, flexibility, and one that is multi-customer based.
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Strengths, Weaknesses, Opportunities and Threats of Apple Inc Marketing Assignment
8 pages (2273 words) , Download 4 , Assignment
Free
Apple has shown to have a high potential of returns. This means that the company is quite a safe bet when a person is looking to invest. The company needs to be more aware of its human rights record especially when it seeks to partner with companies based out of the country. In China, the human rights record is not as stellar as in the U.S.
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Tailgetters/MKT 421 Marketing Research Paper
1 pages (250 words) , Download 2 , Research Paper
Free
In this scenario, we shift the focus to a new product service called Tailgetters, which is a company similar to Passion Parties. The Tailgetters
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The Power of Thinking or Feelings in Crest and Vaseline Advertisements Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
We must have rhetorical analysis skills to also understand the explicit and implicit agenda of other people. With these critical and analysis skills, we can avoid being manipulated and lied to. Politicians and marketers cannot easily deceive us, for instance. Hence, rhetorical skill is critical to a happy and autonomous life. 
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Market for Ajax Foods Marketing Assignment
1 pages (250 words) , Download 2 , Assignment
Free
Test marketing is a stage of product development in which a product and its plan of marketing is exposed to a carefully selected sample of a population in order to make a reject or accept the decision on a new product introduced in the organization before the new product is fully launched (Booz and Hamilton 31).
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Devonport Dockyard loss of power 'had nuclear' implication Marketing Case Study
2 pages (500 words) , Download 2 , Case Study
Free
According to Wolf & Medikonda (2012, p, 7) and Christley (2007), nuclear submarines use an onboard nuclear power reactor to allow long voyages. Nuclear-powered submarines are extremely reliable. The power that drives the propellers on the submarine comes from an
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Latest Monitoring Tools Marketing Research Paper
1 pages (250 words) , Download 2 , Research Paper
Free
published by the “Socialmedia Today Website”, it was apparent that approximately 94% of marketers utilize blogs to access information in relation to marketing statistics (http://socialmediatoday.com n.d). Samsung, being one of the largest global mobile service providers,
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Business Environment in Asia and Europe Marketing Case Study
3 pages (1002 words) , Download 2 , Case Study
The differences in the business environment in Asia and Europe can be considered to result in the differences between Li & Fung and Inditex. While Li & Fung is headquartered in Hong Kong, Asia, Inditex has its headquarters in Spain, Europe. The business environments in these regions are quite different, thus have an effect on the companies that operate in the regions.
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Product Plan Marketing Essay
2 pages (581 words) , Download 2 , Essay
Free
A PESTLE analysis studies the key external factors (Political, Economic, Sociological, Technological, Legal, and Environmental) that influence an organization. It can be used in a range of different scenarios and can guide people professionals and senior managers in strategic decision-making.
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Situation Analysis of Starbucks Company Marketing Essay
5 pages (1368 words) , Download 3 , Essay
Free
As the author of the paper tells, today, Starbucks has grown to nearly 18,000 retail stores in 60 countries serving millions of customers every day (Starbucks 2013).  Starbucks operates under the mission of  “To inspire and nurture the human spirit – one person, one cup and one neighborhood at a time” (Starbucks 2013).
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Spiritual Capitalism Issues Marketing Essay
2 pages (578 words) , Download 2 , Essay
Free
It is integrated with the core business strategy to derive financial returns not only for the company but also to provide positive social impacts to its community. Arguably, CSR creates a positive impact on society by strengthening the corporate strategy of the business, which in turn helps in developing society at large.
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Marketing Analyses in Montevideo and Salto Marketing Essay
1 pages (425 words) , Download 4 , Essay
Free
Montevideo’s purchasing power parity is $30 billion, while Salto’s is $5 billion. According to Distance Calculator (2014), rental car locations in Montevideo are Puerto de Montevideo, west of Montevideo, Carasco located in central Montevideo, Colonia near Atento, along Acevedo Diaz highway, and Colonia Nicolich north of De Carrasco International Airport.
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Barbie Doll Advertisement Marketing Essay
5 pages (1250 words) , Download 5 , Essay
Free
Segmentation is key in media production as it allows advertisers to understand their audiences with an aim of designing advertisements that suit the different target groups. The following essay explains how market segmentation for pre-tween girls works, by providing a product that is desirable by targeted groups.
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Leading Innovation & Creativity Product name: Shumate Marketing PowerPoint Presentation
1 pages (250 words) , Download 3 , PowerPoint Presentation
Free
Footwear is the garments worn the feet for the protection of the feet or fashion. Throughout the middle Ages period, men and women wore patterns, commonly seen as the predecessor of the modern high-heeled shoe.
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Direct Marketing Marketing Assignment
1 pages (250 words) , Download 2 , Assignment
Free
Meredith understood the concepts of latent demand by acknowledging the users strong need for his products even though he could not fully satisfy the needs. He
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Safety Culture: An Innovative Leadership Approach Marketing Book Report/Review
7 pages (2082 words) , Download 2 , Book Report/Review
Free
This case describes that the employees of Rio Tinto have faced serious problems during the time of the earthquake. They were stuck in the office for a long time and were having problems communicating with their families. The company was not helping them in handling the situation. The case also explains that the company has not provided any transport service to its employees after the natural disaster.
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Marketing Research Marketing Assignment
2 pages (500 words) , Download 8 , Assignment
Free
It is important to understand that, as long as different products are produced promotional research is important as it will raise awareness of the merchandise therefore improving on the sales produced. It is important that we understand that
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Pebble's New Smartwatch Hits Marketing Research Paper
9 pages (2644 words) , Download 2 , Research Paper
Free
The cult following, the unique marketing mix elements, and the favourable press all combine to create a marketing force that has become unstoppable in many ways, and these elements have bred a new brand that can rival Apple and the more established giants in consumer electronics. More about this will be said in the proceeding discussion.
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Statistical Quality Control Methods Marketing Assignment
1 pages (415 words) , Download 3 , Assignment
Free
Control limits Upper control limit = 6.33 + (0.06/ (3)1/2) = 6.43 Lower control limit = 6.33 - (0.06/ (3)1/2) = 6.23               The control for the weight of the boxes is not bad. Each set has three boxes, the first two boxes have a weight that is within the weight limit of 6.2 and 6.4 ounces, but the third box to be added to complete the set exceeds the limit.
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Runjhun Jewellery: New-Market Entry Strategy Marketing Assignment
1 pages (250 words) , Download 7 , Assignment
Free
The market trend seen within the jewelry industry is a paradigm toward custom, unique pieces and limited production items. Such makes Africa a viable market given its massive population of approximately 1.2 billion people.
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Build-A-Bear - Build a Memory, Dubai Metro Stations Marketing Assignment
7 pages (1980 words) , Download 2 , Assignment
Free
A majority of people today like to visit restaurants to have breakfast, lunch, dinner, hi-tea or to party with their family, friends, relatives, co-workers, partners etc. They have an inclination to spend money on quality food, drinks and a refreshing environment so that they could refresh themselves after their soporific routines and hectic schedules.
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Amazon Kindle Fire Marketing Assignment
10 pages (2500 words) , Download 3 , Assignment
Free
The author states that Kindle is an e-reader device that was launched in 2007 and is now in its fourth generation and lots of improvements and advancements have been introduced over a period of time. The main characteristic features of this device are, book reading, blogs, newspapers, and all important documents.
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Market opprotunity factors Marketing Essay
1 pages (250 words) , Download 3 , Essay
Free
The demand for paper is huge. In the United States alone there are 2,200 newspapers. The total production of paper worldwide in 2011 was 4,341,000 tonnes of paper (Paper, 2011). An advantage of the product is that banana
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Integrated Marketing Communications 7/2 Marketing Assignment
1 pages (250 words) , Download 3 , Assignment
Free
IMC incorporates the 4P’s in a number of ways to ensure that an organization and its products stay at the top. Lack of management expertise makes it rather difficult for people in an organization to run a successful marketing plan. However,
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Discussion Week 7 Advertising Media and Integrated Marketing Communications (IMC) Marketing Assignment
2 pages (500 words) , Download 2 , Assignment
Free
ising media that was deemed available for the new product launch (tablet) are presented as follows: (1) television; (2) social media; and (3) newspapers. The television was noted to be the most expensive; yet has strength in terms of ability to vividly reach and demonstrate the
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Customer Experience Marketing Essay
1 pages (296 words) , Download 3 , Essay
Free
Customer experience (CX) is everything related to a business that affects a customer's perception and feelings about it. Customer experience (CX) focuses on the relationship between a business and its customers. It includes every interaction, no matter how brief and even if it does not result in a purchase.
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Samsungs Launch of Its Gear Fit Marketing Article
1 pages (392 words) , Download 2 , Article
Free
Samsung’s launch of its Gear Fit, which is expected to go on sale with its new smartphone, the Samsung Galaxy S5, was laced with a marketing theory that caught my attention. Samsung made good use of segmentation by categorizing the current consumer market to suit its launch and demonstrated a good understanding of its marketing environment.
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Tools for Business Model Generation Marketing Assignment
8 pages (2000 words) , Download 2 , Assignment
Free
Customer relations are also very crucial for customers will consumer where they fill that their expectations are met, to ensure this, I will prove good customer relations in the business. To win the market share, I must do better than my competitors this will be through the provision of high-quality goods and services to my customers (Michael, 2006).
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Social Media in Tourism Industry Marketing Literature review
7 pages (2251 words) , Download 3 , Literature review
Free
The uploading done on social media constitutes t 53% of what travelers experienced as well as others' comments. As a result, this process feed into the desires of people up and close to social media. The impact of this is the never-ending ‘e-word of mouth’. The use of social media marketing strategies has received a lot of concern from stakeholders.
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Consumer Behavior in Starbucks and Costa Coffee Marketing Assignment
4 pages (1208 words) , Download 2 , Assignment
Free
The research indicated that the two companies used marketing as a means to capture the target population for their products and services. It was also established that initial market research would provide the best alternative for the companies to obtain an in-depth understanding of the market and buying trends. 
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Profitability of Blackberry Phone Company Marketing Essay
4 pages (1093 words) , Download 2 , Essay
Free
Marketing research being a process, which ultimately links the perception of customers and marketers, identifies opportunities and problems. The end goal is to assess, come up with refined evaluations of the market to improve performance. It is information-oriented and as such thrives on the accuracy of the information acquired.
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Marketing Mix of a Supermarket Marketing Coursework
2 pages (580 words) , Download 2 , Coursework
Free
After all, as an organization, we believe in guaranteeing the right product at the right price, at the right time and in the right place. We will do all that we can to satisfy our diverse clients’ needs. For this to be accomplished, we will need to adopt the most appropriate marketing strategies based on McCarthy’s Four Ps.
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Market Strategy and Anti-Trust Regulation Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
12). The forces of demand and supply presently control the diamond sales in the industry. The De Beers Company had a different market strategy before the year 1990 in comparison to the after years. It used a Market Segment Expansion Strategy before the year
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Personal marketing plan Marketing Essay
2 pages (500 words) , Download 11 , Essay
Free
I am a social and outgoing individual who is very quick to seek advice and share on challenges that could hinder achievement of laid down objectives. Here is an individual whose main motivating factor is a success at most manageable costs. I am a proven
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BENEFITS OF ISO-9001 COMPLIANCE Marketing Essay
2 pages (500 words) , Download 5 , Essay
Free
There has been a wide concern in regard of the positive involvement of ISO 9001 towards achievement of quality and client satisfaction. The unified quality management system has proved to be very instrumental in maximizing organizational profits, customer satisfaction, and company employees among other relevant parties.
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Techniques for Conducting Company Analysis and Stock Valuation Marketing Assignment
4 pages (1000 words) , Download 3 , Assignment
Free
It is evidently clear from the discussion that ABT commences with the “book” value of an organization’s equity. In this case, they calculate the values of all the organization less its outstanding debts. Among the equity include tangible items such as cash, all the current assets, the available working capital, and the shareholder’s equity.
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