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Marketing Essays

Result for Subject Marketing:
19702 essays
Strategic Management-Case study Nike Marketing Research Paper
2 pages (500 words) , Download 4 , Research Paper
Free
A proper analysis should be made which should take into concern the other factors lying beyond the competitive arena as well as the competitors. It has been believed that apart from the competitors there are
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Strategic Management-Case study Marketing Research Paper
2 pages (500 words) , Download 4 , Research Paper
Free
The stores of Starbucks are said to present a warm feeling to its consumers which makes them visit the stores repeatedly (Gambardella, 2009; Kachra, 1997). The strategy fits well with the potential and the capabilities of Starbucks as it has been successful
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The Values of Wal-Mart Marketing Research Paper
2 pages (500 words) , Download 2 , Research Paper
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As the discussion stresses, The Values of Wal-Mart, Wal-Mart was able to achieve what is essential in the retailing business by ensuring what exactly the customers would want. It was able to successfully differentiate its product and service offerings in such as a way it would essentially create its competitive advantage.
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The Rise of the Tablet PC in the U.S. Market Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
ZTE’s move into the market comes on the American market comes on the brink of Apple’s dominance in the tablet market. ZTE is not new to the U.S. or tablet market. It currently sells smartphones, feature phones, modems and devices within the U. S. market and has
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Marketing a Blackberry Phone Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
The researchers will use various famous platforms like Facebook, Orkut, and Twitter in order to advertise the phone. This is because Facebook and Orkut are the most widely used platforms of communication by the public. Daud states, “The most effecting marketing plans are those that are simple yet effective and easy to implement”.
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Marketing Management and Strategy Marketing Coursework
4 pages (1000 words) , Download 2 , Coursework
“Market-driving organization: A framework“, Academy of Marketing Science, pp. 1-15, (Available: Expanded Academic ASAP Plus), accessed 4 September 2005. 6. Dickson, PR 1996. “The static and dynamic mechanics of competition: A comment on hunt and
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Cultural Strategy: Using Innovative Ideologies to Build Breakthrough Brands Marketing Essay
1 pages (414 words) , Download 2 , Essay
Free
The Occupy Wall Street movement has become a cultural phenomenon over the past few weeks, spreading to many other cities and countries under a mix of Occupy-related titles. We will need to wait to see whether or not the movement will sustain momentum, but the alteration of a brand strategy in line with this international event may have immediate positive effects on a business. 
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Burberrys Angela Ahrendts and CRM Marketing Case Study
1 pages (250 words) , Download 4 , Case Study
Free
CRM aids in improving customer services. It also assists the managers in planning for marketing in potential customers. Angela Ahrendts, the Burberry CEO, has realized CRM’s significance and vastly used this towards her firm’s customer satisfaction and its enormous revenue acquisition.
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The Brand Strategy Marketing Case Study
2 pages (500 words) , Download 3 , Case Study
Free
There are a number of methods of brand strategy that can be used, branding by thinking involves centralized planning and is the best in bigger companies with a range of products. Another method of brand strategy is branding by imagery; it is linked to the use of advertisements that help relate better to the consumer.
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Mandatory Drug Testing for People on Welfare Marketing Essay
1 pages (599 words) , Download 3 , Essay
Free
The Welfare Reform Act of 1996 gave states the authority to drug test individuals who were receiving welfare benefits. It did not create legislation that made such tests mandatory. The debate has been raised as to whether or not mandatory drug testing is appropriate before supplying taxpayer-furnished welfare benefits to ensure the money is being well-spent.
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Walt Disney Marketing Assignment
1 pages (250 words) , Download 4 , Assignment
Free
Team work, cooperation and communication, were highly emphasized. Disney’s first gamble of adding synchronized sounds in cartoon, something that had never been heard of before, paid off, in 1928. At this time, Disney Company majored on the production of animation films and cartoons.
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Google's Hotel Finder Marketing Research Paper
2 pages (500 words) , Download 3 , Research Paper
Free
The tool has received welcoming responses from its users due to the clear-cut directions one gets in order to select a hotel of one’s choice with the ease and simplicity. The tool is quite useful because of
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Petro-Canada's Total Compensation Strategy and Program Marketing Research Paper
6 pages (1500 words) , Download 2 , Research Paper
Free
For this purpose it analyses the compensation structure and package of Applications Analyst I who belongs to the Department of Information Systems. However, the report analyses the above compensation structure before
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Marketing Management for Tourism Industry Marketing Lab Report
11 pages (2950 words) , Download 3 , Lab Report
Free
It involves an array of businesses ranging from hotels, resorts to travel agencies and airlines. Banyan Tree Hotels and Resorts are among the main players in the Asian Tourist markets and, since, its entry in 1994, it has grown at a tremendous rate to establish a global brand. It is founded by Mr. Ho Kwon Ping and his wife Mrs. Claire Chiang.
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Definition of Marketing and Nutritional Supplements Marketing Assignment
2 pages (500 words) , Download 2 , Assignment
Free
From my opinion, marketing deals with search for, and satisfaction of personal or organizational clients needs after wining their confidence. I thus consider it a management process within which new or existing clients are familiarized with products and the organization
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Graduate Labour Market Marketing Essay
6 pages (1500 words) , Download 3 , Essay
Free
The study leads to the conclusion that the competition experienced by local and international companies, has propelled the need to hire experienced and skilled manpower that will oversee the profitability of the companies. Even though all the departments within an organization are important, it is imperative to ensure that proper marketing strategies are put in place.
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Slashing Costs with Customer Loyalty Marketing Case Study
13 pages (3250 words) , Download 3 , Case Study
Free
Frederich Reichheld saw the perspective of loyalty as a crucial factor in the premise of the investor, employee and customer retention. He also presented that loyalty can be associated with value and profits. His works have been recognized since 1990. However, he has not been integrated into the academe of marketing research.
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Marketing Is Easy to Define Marketing Outline
12 pages (3000 words) , Download 2 , Outline
Free
According to the report marketing connotes targeting or finding the right market for a specific product or service. It can be considered as a strategy that would allow allocation of resources such as time and money, as a means to attain the business' goals. One can note that marketing entails rigorous application as well.
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The Success of Ford Motor Company Marketing Research Paper
9 pages (2250 words) , Download 2 , Research Paper
Free
This study looks at the problems faced by Ford using the strategy analysis framework. Henry Ford pioneered the concept of mass production using the assembly line. He was also well known for the development of Ford into a fully integrated concern which encompassed financial firms, auto component suppliers and automobile manufacturing. 
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Marketing in nutrition Marketing Essay
2 pages (500 words) , Download 3 , Essay
Free
In trying to project about the future of frozen foods, one ought to understand the cutting line between the merits and disadvantages. Through an in-depth understanding of these, it would be possible and easy to lay strategies for their forward propagation and proper marketing. Some of the advantages of frozen food include, brief preparation, time lengths or long cooking process, good flavored meals in desirable sizes, which are easily served.
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Initial research proposal Marketing Essay
2 pages (500 words) , Download 3 , Essay
Free
Regardless of the powerful position held by the SBE, its definition is always difficult. This is because it covers very many firms
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Management strategic Marketing Term Paper
2 pages (500 words) , Download 2 , Term Paper
Free
Steven Mc Millan launched several strategic initiatives to focus on smaller number of business segments. However, the appointment of Brenda brought retrenchment to the centre stage. Brenda took a major decision to exit seven non-strategic businesses. These included
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How Consumers React to Advertisements on Second-Hand Cars Marketing Essay
7 pages (2279 words) , Download 2 , Essay
Free
The advertisement in question has a very controversial slant since it compares used cars with non-virgins or sexually experienced women. To be precise, the copy reads, “You know you’re not the first. But do you really care?” It may be okay with used car buyers but it makes women feel objectified and offensive.
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John Lewis new product 4p's Marketing Essay
2 pages (500 words) , Download 4 , Essay
Free
It is a chain of first class super market that provides the customers with all of the essential household products. It covers a wide range of product right from gardening equipments to that of beauty products and
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Need an Integrated Marketing Communications Approach by UPS & Promotional Objective Marketing Case Study
2 pages (500 words) , Download 5 , Case Study
Free
This paper illustrates that when UPS decided to expand its business lines, it found it extremely difficult to shed its image. UPS was the preferred partner for package shipping and delivery but it was not viewed in the same league for other businesses such as movement of goods, logistics, inventory management and financial transactions involved in these activities.
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Entry Strategy of IKEA into Brazil Marketing Essay
8 pages (3040 words) , Download 8 , Essay
Free
IKEA prides itself in offering home furnishing products that are well designed with good functionality at prices that are much lower than competitors. This is achieved by employing cost-cutting solutions that do not affect the quality of the product. IKEA through its various marketing strategies has created a steady demand for its products.
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Marketing Audit of a Grocery Company Marketing Article
2 pages (764 words) , Download 2 , Article
Free
Amid the increasing cultural migration, interpenetration and resurgence of ethnic identity politics and regionalism, the demographics in numerous countries have changed. The emergence of new processes and spaces is increasingly becoming a major determinant of the characterization of today’s society. Daily interactions continue to take place.
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Longitudinal Strategic Development Study Marketing Essay
14 pages (3500 words) , Download 2 , Essay
Free
By dwelling or its recent strategic development history, this paper will have a better understanding of its present position and available strategic choices. This would include looking at the past 5 to 25 years by focusing on those years which have the strategic link on the recent strategic development of Starbucks.
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Marketing Strategy for the Hamilton Beach Toaster Company Marketing Essay
1 pages (376 words) , Download 5 , Essay
Free
The needs of hotels and institutions to make toasts for their clients will ensure consistent demand for the toaster. The company is going to focus on the existing customers and the new customers in the market segments. Individuals toasting bread at homes will be able to generate a lot of capital for the company if full attention is given to them.
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Marketing Strategy of Toyota Energy-Saving Vehicle in UK Market Marketing Essay
7 pages (1750 words) , Download 3 , Essay
Free
This research is being carried out to evaluate and present a definition of the energy saving car before going on to consider Toyota’s current marketing strategy. Finally, the research will attempt to consider a number of options open to Toyota in the future in order to maintain and develop a competitive advantage.
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Just answer 7 questions Marketing Assignment
1 pages (250 words) , Download 2 , Assignment
Free
rategy, the company chose eventually to outsource its high volume lines of core products so as to facilitate a relationship with suppliers based upon stable volume and thus a higher consistency in quality levels. Overtime, Mattel may be seen as mirroring the strategy of its
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Analysis of the Marketing Communications Campaign of FMCG Brand of Heineken Marketing Case Study
12 pages (3000 words) , Download 3 , Case Study
Free
Fast moving consumer goods (FMCG), also known as consumer packaged goods are generally those goods that are frequently required by the consumers and include both packaged and non-packaged goods. Heineken Beer Brand is one of the leading FMCG brands. It is essentially a European beer brand diversified internationally. 
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R. Twining and Company Limited Marketing Assignment
3 pages (750 words) , Download 2 , Assignment
In general terms, the market may be seen as a generally mature market in the product life cycle (Jobber, 2007). However, there are key areas for growth such
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Globalization and Global Strategic Planning - Associated British Foods Marketing Essay
5 pages (1400 words) , Download 3 , Essay
Free
Associated British Foods is an international public limited company that has its headquarters in London (ABF, 2010). The company was established in 1935 and is the leading British supermarket chain as far as the production of sugar and baker’s yeast is concerned (ABF, 2010). The company has five strategic business units: Sugar, Agriculture, Retail, Grocery and Ingredients (ABF, 2010).
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Overview of Cloud Computing Marketing Case Study
9 pages (2543 words) , Download 2 , Case Study
Free
It has been noted that with the rise in globalization, there has been increasing in the competition as well. It is because of globalization; one company is competing against other companies all around the world. It has been noted that with globalization huge amount of data get generated since there is a rise in the number of companies.
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Target Market for Points.com- One card Marketing Research Paper
2 pages (500 words) , Download 2 , Research Paper
Free
Higher clientele activity results in additional credit. Notably, uses of point card seek to benefit maximally from the loyalty programs (Insync Solutions ltd, 2011). The loyalty program entails distance rewards by airlines,
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Marketing Environment Marketing Coursework
4 pages (1274 words) , Download 7 , Coursework
Free
This paper presents a brief marketing plan for Auto Tech Associates considering major parts in the plan such as mission and vision statement, marketing objectives, core competencies, and competitive advantage. This marketing plan also presents brief analyses such as SWOT, industry, company, and competitor analyses.
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Marketing Communication Model: The Case of Nescafe Marketing Case Study
12 pages (3000 words) , Download 4 , Case Study
Free
Planning communication campaigns is a vital aspect of marketing planning. It is very important to decide on the communication plans so as to make sure people know about the existence of the product. How well a company decides its communication strategies will decide the feedback and response it will get from its consumers.
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The Possible Product and Service of Zappos com Marketing Case Study
12 pages (3000 words) , Download 2 , Case Study
Free
From this paper, it is clear that American market for shoes, they expanded their product lines to items such as camping gear and video games. It is essential to determine that such a strategy in any way contributed to the success in shoes or whether it would be able to replicate the success in other product lines.
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The Profitability of Zara Brand Marketing Essay
2 pages (500 words) , Download 4 , Essay
Free
Unlike similar apparel retailers, the company controls most of the steps in designing, manufacturing, supply chain, and product distribution. Its stores sell clothes for men, women, and children. ZARA segments its market by sex. It produces products that target men, women, and children. ZARA subdivides its products into shoes.
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Amazon.com Inc Macro-environment Marketing Essay
4 pages (1721 words) , Download 9 , Essay
Free
Amazon focuses on convenience price and selection and so one of the services the company offers is that of facilitating the sale of used books, music and a wide array of products on its websites (Annual Reports .com 2011). The company has used technology to transform the book and music retailing industry significantly.
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Branding and Communications: Building Lives Charity Marketing Essay
13 pages (3791 words) , Download 2 , Essay
Free
Since the goal of this non-profit organization is to assist youths in gaining better education, all marketing communications must be geared toward markets that will find benefit in this service provision and find a personal connection to BLC goals. There is a platform of community knowledge of Building Lives Charity that an integrated marketing campaign can build upon.
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Executive Summary for the development of a new product Marketing Essay
2 pages (500 words) , Download 14 , Essay
Free
The changes to this product include the replacement of the cloves, cinnamon, nutmeg and honey in the NRG-A bars with an artificial sweetener and the bars are glazed with a
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Important Issues of Marketing Companies Marketing Case Study
2 pages (500 words) , Download 2 , Case Study
The first issue is hampering the chances of the firm to expand the business at the international level. Brand lacks recognition in the US market which is growing even in the midst of the recession. Such a lack of market penetration into the American market is one of the key issues for the Sigurd's otherwise famous brand in the European market.
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The Drug Marketing Strategies of Pharmaceutical Companies Marketing Assignment
6 pages (1500 words) , Download 2 , Assignment
Free
The author states that the tactics of drug companies comprise several aspects like DTCDA (Direct to Consumer Drug Advertising), unethical recruitment of physicians, physicians targeted promotions, researchers’ conflicts of interests and finally, data manipulation during drug trials, which are by no means ethical from any frame of reference.
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International Trade and NAFTA Marketing Research Paper
5 pages (1250 words) , Download 3 , Research Paper
Free
The author states that International trade can benefit the economy of the country by expanding the local market and increasing the variety of the goods and services available.No country is self sufficient and can’t produce all that it needs hence it is necessary for countries to indulge in International trade to meet up their living needs.
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Nissan United Kingdom Ltd Marketing Case Study
4 pages (1250 words) , Download 5 , Case Study
Free
The same year Bortner traveled to Japan to sign a distributorship agreement between Nissan M.C that saw Nissan U.K become the sole distributor of Nissan models in the Great Britain. Through a new marketing approach, it was able to register high sales and surpass its Japan rivals, Toyota and Honda.
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Company Case ESPN Marketing Case Study
3 pages (942 words) , Download 3 , Case Study
Free
The abbreviation, ESPN, stands for “Entertainment and Sports Programming Network”. With George W. Bodenheimer as its president for the last seven years, ESPN has spread its service delivery from the simple print version to more easy-to-use versions. It should be realized that it was under his reign that ESPN began to appear in broadband and even wireless versions.
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The Achievement Of Success In An Individuals Life Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
A person comes across many difficulties in his life. Many hurdles and barriers need to be crossed for the achievement of success in an individual’s life. A person has to struggle and work hard for accomplishing his goals and for the attainment of his aims. I am a strong believer in the fact that hard work is the key to success.
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The Tag-along Table: A Product Design Overview Marketing Case Study
3 pages (772 words) , Download 2 , Case Study
Free
The Tag-along Table is a portable table that caters to its target market which includes mainly senior citizens. The main good features for this product include be its space-saving scheme, accessibility of hard to reach items in a limited amount of space and portability. It basically explores the dimension of mobility and of control to its customers.
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