The Rise of the Tablet PC in the U.S. Market - Essay Example

The Tablet Takeover This research expressed in this document will explore the players within the rapidly growing U.S. tablet PC market. Within the next year, ZTE Corp. of China has plans enter the U. S. tablet market and challenge Apple Inc. and Amazon.com Inc. for their positions within the U.S. marketplace. ZTE’s move into the market comes on the American market comes on the brink of Apple’s dominance in the tablet market. ZTE is not new to the U.S. or tablet market. It currently sells smartphones, feature phones, modems and devices within the U. S. market and has works with U.S. carriers like AT&T Inc.

, Verizon Wireless, Sprint Nextel Corp. and T-Mobile USA (Kharif). The Tablet Takeover 2The Tablet Takeover in the PC Market The United States tablet PC market is in a growth succession and has became very trendy and a great competitor for computer companies, and by 2015, tablet users are anticipated to develop from an expected 26 to 82.1 million. The market is presently dominated by Apple Inc., yet they will shortly have a new contestant challenging them to come down off their thrown thanks to China’s second-largest manufacturer of mobile-phone gear, ZTE Corporation, publicized its plan to uncover an Android tablet in the U.S. before the end of 2011.

Apple’s tablet, the Ipad 2 achieved a market share of 75% in September 2011, leaving only a 25% market share for its rivals. Android based tablets, like the notorious Ipad, will soon be eligible for purchase for a surprising $499 which will get the attention of a lot of tablet lovers, yet there is other competition and brands to consider when this new Android gadget launches because the tablet can be found at Dell, Hewlett Packard, Gateway, Acer, and other well-known computer and electronic distributors, so a really competitive attitude and business strategy will have to be in place for Apple to stay at the top of the list of the world’s preferred company to buy tablet computers and other Apple made products and services.

Despite ZTE’s current success and future plans, one of the greatest aspects about Apple Inc. is that they really strive hard to satisfy their customers because they are not only a leader in making fine PC equipment, yet they provide exceptional 24 hour customer service, have many different certifications and employment opportunities all over the world for anyone interested in becoming employed at their company, and their corporations are in place throughout the globe along with millions of products sold at national and international stores.

However, ZTE, based The Tablet Takeover 3out of Shenzhen, feels that they will rise to the top when they expose their newest product to the world along with their market of high priced cell phones, PC modems, and other accessories and feel that the agreements they have worked out with U.S. owned companies including AT&T, Verizon, Sprint/Nextel, and T-Mobile is only a start along with their production line of two times the phone models than one year ago. This Chinsese founded company does offer great deals on their phones, and they verified that within a week in the U.S. it will be the hugest market for tablets and cell phones by 2015 according to TechGadgetWeb.com (2011).

Furthermore, they will ship 3 million tablets before the end of 2011 and aims to ship four times as many terminals, phones and modems), as well even though smart phones are offered as second-tier offerings. Outside the U.S., the company has introduced tablets that run on Google Inc.’s Android software, which is also used in the Kindle Fire and Samsung Electronics Co.’s Galaxy Tablet, while Android tablets accounted for 27 percent of tablets dispatched globally in the second quarter, according to Framingham, a Massachusetts-based research firm IDC, and the Ipad dominated with 68 percent.

While Apple Inc is booming with their international market of PC tablets, computers, accessories and more, China’s new ZTE Company has big plans for their tablet and computer equipment that they feel will outdo Apple within the next four years by offering the same kind of products and services. Yet, ZTE should keep in mind that Apple Inc. was the very first computer to go on the market decades ago, and they are by far the leader of this product and many more services and equipment that offers more career opportunities, pc educational certifications, with establishments all around the globe let alone a team of powerful and intelligent sales driven associates who love working for Apple and will go the extra mile to stay number one.