Google's Hotel Finder - Research Paper Example

Introduction Google hotel finder is a new tool of one of its kind launched by our very own Google with some interesting features and characteristics.The Google hotel finder started by the firm as an experiment that included US destinations only in the beginning. However, Google is now planning to extend its tool to include destinations other than US as well. The tool has received welcoming responses from its users due to the clear-cut directions one gets in order to select a hotel of one’s choice with the ease and simplicity.

The tool is quite useful because of the services it offers to users in terms of providing them with exact location, pricing and other helpful details about various hotels. However, the tool has few drawbacks as well with respect to the determination of popularity of an area where one plans to book a hotel in. On the whole, the tool has a great impact on the hotel industry by enlisting the potential winners and losers. Potential WinnersThe launching of Google hotel finder has impacted the hotel industry tremendously.

Although it has created threats for numerous distributers such as travel agencies by entering into a competition with them yet it has opened new opportunities for hotels to make the most of Google hotel finder. It is made possible by allowing the users of Google hotel finder to establish a direct link with the hotel distributers on their websites instead of communicating with Google directly. It involves the role of Google hotel finder as an advertising medium for the hotel distributers that feature on Google hotel finder.

Therefore, the potential winners are the hotel distributers that can do their advertising by paying a cost to Google, the most searched optimization engine. Thus it may enable them to get benefits in the form of getting increased customers that search for hotel through Google hotel finder search tool. Hence, Google has not only created a tool to increase traffic on its site in addition to the previous tools of Google maps and Google places, but also allowed hotel distributers to gain a lot from this new tool of Google.

ConclusionTo sum up the analysis of a new tool by Google that enables users to search for hotels in the exact locations in which they want to travel and stay in by providing useful information about the pricing and rates of hotels. Not only the tool equips users with helpful information about the areas by highlighting the specific parts in the form of a drawing to make users decide on which areas they would like to visit but also allows them to book a room with the hotel of their choice by directing connecting with the hotel’s website.

This tool has made hotel distributers potential winners and travel agencies potential losers by setting up a competition with them. Also it has posed threats for other travelling sites by getting their traffic on this site. On the whole, Google hotel finder is expected to progress faster in coming days. References:http://www.google.com/hotelfinder/http://techie-buzz.com/internet-tools/google-hotel-finder-impressive.htmlhttp://www.tnooz.com/2011/10/19/news/google-extends-hotel-finder-tool-beyond-us-destinations/http://www.pcmag.com/article2/0,2817,2390331,00.

asp#fbid=Yvq8fxJ3nEhhttp://gigaom.com/2011/07/28/google-hotel-finder/http://searchengineland.com/search-for-hotels-with-google-hotel-finder-87529http://travel.usatoday.com/digitaltraveler/story/2011/08/Google-Hotel-Finder-shows-promise/49859920/1http://www.engadget.com/2011/07/29/google-launches-hotel-finder-finds-a-way-to-recycle-google-maps/http://www.hotelnewsnow.com/articles.aspx/6114/Google-Hotel-Finder-repackages-hotel-infohttp://boardingarea.com/blogs/frequentlyflying/2011/08/10/review-of-google’s-new-hotel-finder-metasearch-tool/http://news.cnet.com/8301-17939_109-20085142-2/google-experiments-with-hotel-finder-search-tool/http://hotelmarketing.com/index.php/content/article/a_closer_look_at_googles_hotel_finderhttp://bits.blogs.nytimes.

com/2011/07/29/google-introduces-hotel-search/http://articles.latimes.com/2011/aug/14/travel/la-tr-webbuzz-20110814