The Brand Strategy - Case Study Example

Consumer BehaviorMarketing strategy is the process that permits a company to focus its limited income on the maximum opportunities for the purpose of increasing sales and lasting competitive benefit. They are designed to fulfill a market need or the set objectives. They show the specific activities that are to be carried out the whole year. As the new Director of Business Development for Aero Motors, I will design a marketing plan that is achievable within the specified period, and that will help us market our products.

Our brand strategy ought to be different and unique from the other brands in the market. As much as we want uniqueness, so many people want the same product as we have developed it. The brand strategy ought to be different from others; it should be unique to attract customers.Forming Brand strategy is never the same in all products; it differs with the kind of product that one wants to market. Developing a brand strategy is a top town approach that is determined by a marketing strategy. The marketing team needs to know beforehand the type of strategies they want to use and should avoid imitation.

Uniqueness should be the top objective in brand strategy. There are a number of methods of brand strategy that can be used, branding by thinking involves centralized planning and is the best in bigger companies with a range of products. Another method of brand strategy is branding by imagery; it is linked with the use of advertisements that help relate better with the consumer. This is a good form of brand strategy since it involves the customer. Branding by user familiarity targets product quality, usability and product design.

The customer is the most significant in this form of brand strategy. Branding by self-expression involves the customer who combines efforts with the company to help in brand building. The best brand strategy, which can be, used in marketing our product is branding by use of imagery, this is because its sales depends largely on image. Our brand should predict customers’ needs and appeal to them emotionally and experientially, this way the car will do well in the market.For the development of relationships and expansion in the US market, we will ensure that the product is properly distributed, so that it will be accessible in all the motor market in the United States.

A strong brand will require more revenue and will sell more. The company should not limit the finances when it comes to advertising and market strategizing. Our brand has to be a category one brand; this is because category one brands are usually successful in nature. For marketing strategies to be successful, one has to develop proper relationships with the workers, embracing differences, enabling joint behavior and making sure that you manage your own internal stakeholders. The partnering strategy is the better strategy in our new development.

We should seek out a company with more stability in the market to help us sell our product. While, in partnership, we shall ensure that the car is well marketed. Our marketing strategy has to be unique in order that consumers who love class will be attracted. Our collaborating with a more established motor company will help us reduce on expenses and reduce the risks involved in business. The rationale of this partnership is the intent to learn and establish ourselves failure to which our future projects will fail.

For the product to succeed, the team has to be involved and committed in making the product be a success. The goal for any branding is differentiation; we should not lose our consumers confidence by failing to be unique. We have to create loyalty in the general market by providing high standard as promised.