Market Invironment Project - Essay Example

The 100 Montaditos 100 Montaditos is a restaurant found at Midtown along the 3252 NE 1st Ave, Ste 104 in Miami FL 33127.100 Montaditos restaurant offers varied quality food products at a competitive price. The restaurant has a team of specialized employees who detect and provide customers with their favorite products. The team maintains the test of customers by assessing and controlling the products’ quality. They are as well responsible for continuous update of what the restaurant offers. Furthermore, the restaurant has a gastronomic Research and development (R+D) team that is responsible for creating new products prototypes and versions.

The R+D ensures that restaurant always offer top quality products and varied, popular flavors to its customers. The restaurant uses the innovative concept of “speed scratch cuisine”, for noticing the public on the means of obtaining faster services from their store. Preparation of products and services in Montaditos is in the presence of diners, who provide ranging natural ingredients where numerous products can be selected to create their favorite Montaditos. The restaurant works with high-speed partners and top-flight suppliers, to provide and guarantee their customers a wide range of products including drinks, salads, among other culinary items.

Restaurant Services and professional employees are capable of leading the restaurant to success in South Miami market.The restaurant operates at varied times in different days of the week and makes to be reliable for all categories of customers. Form Monday to Wednesday and Sunday, the restaurant opens from eleven in the morning to eleven at night. On Thursday, the restaurant operates until midnight. (100Montaditos, 2011) On Fridays and Saturdays, the restaurant extends its services to one in the morning from eleven in the morning.

Ideally, 100 Montaditos is a good place for children since it is a place of moderate noise and provides its services in entirely in casual attires. The ambience of the restaurant is also casual. The restaurant offers its services to anyone, but does not have waiters or Wi-Fi system; also, it does not offer reservations or deliveries. Moreover, the restaurant is suitable for group meetings and it is a good place for dinner and lunch. Additionally, the restaurant has a garage as well as a wheelchair for persons with such special needs.

100 Montaditos offers drinks including soft drinks, wine and beer. The restaurant’s management accepts payments in cash and credit card terms. Finally, it has TV as a form of entertainment that relaxes the mind over meals or drinks (100Montaditos 1). 100 Montaditos has invested on selling sandwiches this has been a successful venture for the business. Notably, the restaurant is selling sandwiches at a credibly low price. Despite the small sizes of these sandwiches, they contain premium ingredients including duck mousse and Serrano ham; a fact that makes them have many customers.

However, for equal competition in the food and beverage business, the restaurant needs to invest on recreation services within its premises. (100Montaditos 2) In addition, the restaurant should install Wi-Fi and provide waiter services in order to attract more customers, especially customers who may value or need such services. The main weakness of the 100 Montaditos restaurant is the lack of waiting services. Most customers like waiter services while in the restaurant; therefore, Montaditos can evade unnecessary competition by employing such services to its customers (100Montaditos 1).

ConclusionEconomists may preempt that the current economy of the United States does not accommodate a massive restaurant expansion a factor that may affect 100 Montaditos from thinking big. However, the 100 Montaditos should not be struck by such economic prospectus or under established factor since they have marvelous business plans and a lot of professionalism in the business and they can perform well under all conditions of the economy. Additionally, the 100 Montaditos has skills of attracting and maintain its customers.

For instance, the restaurant is ever revising its offer and product quality towards meet the customers’ demand. These activities have seen them succeed; thus, they should exercise in a more competitive manner. Therefore, 100 Montaditos restaurant will succeed and thrive in this restaurant business at South Miami market.Work CitedWhat Is Montaditos? Miami: (2012, Feb 09). Retrived from Http://www.100montaditos.us