Demographic Traits Influenced the Products and Services - Assignment Example

I am a young professional and student belonging to the middle class. My demographic traits highly influence my choice of products and services. The youth are mostly attracted by thrilling and exciting products. I like dark colors and tend to give the impression of casualness. Other than all formal meetings, I like to wear T-shirts and loose pants to give the impression of carelessness. Having tight budgets, I tend to travel by bus and train rather than an airline. During the two hours, multiple programs are shown on Television.

They include reality shows, news programs, commercials, and entertainment shows. The audience of every type of program is different. Businessmen are mostly interested in current affairs; housewives are interested in commercials, while people of all age and profession are attracted by entertainment shows. It is because it provides them an opportunity to change their mood and relax from the busy hectic daily routine. News headlines are attractive to all, while the detail is often skipped. Conclusion Understanding demographics will help firms to better design their products and marketing activities to fit customer preferences.

They will design commercials to attract the specific target group and schedule their commercials keeping in view their availability.