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Marketing Essays

Result for Subject Marketing:
19702 essays
How has the internet changed the way we buy Marketing Essay
2 pages (500 words) , Download 5 , Essay
Free
Ecommerce is one of the hottest trends in the business world. Many people from the United States and abroad have realized that there are many advantages of shopping online and consequently e-commerce
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Executive summary of the Ethical Tabao company Marketing Essay
1 pages (250 words) , Download 2 , Essay
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The C2C model challenges product quality and counterfeit control. Taobao uses the egoism concept in making business decisions that favors the good of the company over the
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Marketing Plan: Phase II Marketing Research Paper
2 pages (500 words) , Download 2 , Research Paper
Free
It is therefore important for MacDonald’s to come up with a marketing strategy that will reflect this situation. In an organization, there are people who are involved in making the purchasing decisions. There are also more procedures
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New Product Development Marketing Essay
2 pages (500 words) , Download 5 , Essay
Free
The magic cloth was developed in the conventional eight sequential stages. The first stage was the idea generation stage where various ideas were generated. The ideas were thereafter screened looking at the feasibility and the profitability of the product sales. The ideas that passed the screening test entered the concept development and testing stage.
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Marketing: Extending Our Field to China Marketing Research Paper
2 pages (663 words) , Download 2 , Research Paper
Free
It has been observed that the Chinese hold high value to the brand of the car they purchase. This surpasses the need to consider the practicality or fuel consumption, this behavior is different from what is observed in other countries, like the US, where cost saving and practicality surpasses brand names.
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Consumers Activities and Consumption Marketing Assignment
4 pages (1000 words) , Download 2 , Assignment
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Notably, there is a clear agreement between theorists of modernity consumption and those of post-modernity consumer society concerning the centrality of consumption to contemporary capitalism and modern culture. The purpose of this summary is to show some elementary concepts and theories concerning consumption.
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Social Media Marketing Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
These points include the engagement with end users and learning that has been gained from such users over a period of time. What is significant to note is the fact that Fantasia Hookah Tobacco is a virtual place where much can be obtained as
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The Comfort Shopping and Customer Satisfaction Marketing Essay
1 pages (343 words) , Download 2 , Essay
Free
Online shopping is a very good idea as one only shops/orders the products he requires, unlike the shelve shopping which can lead to impulse buying. Online shopping offers a chance for comparison of different products and their prices. Therefore, the consumer can make a well-informed decision when purchasing groceries.
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Integrated Marketing Communications: Coca Cola Marketing Assignment
2 pages (665 words) , Download 10 , Assignment
Free
As the corporate website of Coke depicts in its Vision and mission, Coca-Cola has been uniquely positioned as a brand that people would consume when they are in their comfort for example, during dining out, socializing, leisure time, etc. The brand of Coke carries a strong message of bringing happiness to people’s lives (coca-cola.com, 2012). 
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Analysis of Ikea Company Marketing Essay
2 pages (685 words) , Download 3 , Essay
Free
The company engages a team of designers, product developers, and purchases so as to determine the appropriate design, materials, and suitable suppliers for the finished product. This is done to ensure that the end product has the right price and design. The company then chooses a suitable manufacturer to be handed the processing procedure. 
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Hong Kong's Disneyland and Ocean Park Marketing Essay
8 pages (2000 words) , Download 4 , Essay
Free
Walt Disney mainly focuses its activities on fantasy by producing movies and owning intellectual properties. However, there is an uncertainty that its customers may change their tastes to demand more of products and services that focus on nature and reality. This will see the company record a sharp drop in its attendance, revenues and profits.
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The Use of Different Project Management Tools and Techniques in the Design of Marketing Projects Marketing Assignment
12 pages (3429 words) , Download 2 , Assignment
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The paper has elaborated on the issue concerning the use of project management tools in order to develop marketing capability. This is through a critical analysis of the project management tools. Some of the various tools that were explained in many details were the Gantt chart and the Critical Analysis flow diagram which are commonly used.
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Consumer Behavior and Buying Process Marketing Research Paper
8 pages (2095 words) , Download 3 , Research Paper
Free
Generally, the study of consumer behavior enables companies to not only effectively market their products to consumers but also develop products that meet the desires of consumers. This is achieved after a careful analysis of those factors that affect the way a consumer is going to make their choice.
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Ultimate Toronto Marketing Assignment
2 pages (500 words) , Download 2 , Assignment
Free
The TUC doesn’t have the ability to offer the same benefits and bonuses as other competition, specifically because of the lack of management that is a part of the club. The finance that
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The Social Factors Influencing Consumer Decision Marketing Essay
6 pages (1250 words) , Download 4 , Essay
Free
The author states that the social factors influencing consumer decision making are often observed as cultures, subcultures, reference groups, opinion leaders, family life cycles and social classes. Similarly, the purchase situation also has an impact upon the consumer decision making procedure.
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Social factors in Consumer decision making process Marketing Essay
2 pages (500 words) , Download 6 , Essay
Free
This is because a certain product or a service would be consumed by entire family members and whenever a particular service or a product is bought by a family they would consider the needs of all family members (Grewal & Levy, 2011).
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Industry Analysis Marketing Assignment
2 pages (500 words) , Download 24 , Assignment
Free
Thus, the application of the industry analysis forms a vital part of any industry and its firms. The paper at hand discusses the industry analysis, its elements and application in the current business environment. The term industry analysis, commonly
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Overview of the Event City of Manchester Marketing Essay
8 pages (2266 words) , Download 2 , Essay
Free
The city gets the chance to hold the events after competitive bidding. Competitive bidding is mostly pertinent in government agencies, and the law suggests that these agencies should place all their contracts to bid and award the contract to all bidders. This results in establishing market values, reduce dishonesty, bias and fraud (Davidson & Rogers 2006).
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Kraft Foods Inc Local and Global Operations Marketing Research Paper
6 pages (1735 words) , Download 3 , Research Paper
Free
Kraft does not only have a presence in the United States but has a very strong international presence.  The company has famous brands like Oreo, Kraft Cheese, Tang and Jell-O in their product portfolio that have become household names. In fact, the top-selling seven brands of the company alone are responsible for USD 1 billion worth of revenue (IBM Client Reference).
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Factors Which Determine the Internationalisation Strategy for a Company Marketing Essay
13 pages (3462 words) , Download 2 , Essay
Free
The author of the following paper is of the view that the overall marketing framework does not change a whole lot from domestic marketing to international marketing. However, there are two major differences that separate the domestic marketing concepts from that of the international marketing framework.
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The Place of Pepsi-Cola in the Current Market Trends Marketing Essay
9 pages (2529 words) , Download 2 , Essay
Free
The author of the paper is of the view that over the years since Pepsi’s introduction to the Australian market, the major competitor to the brand has been Coca-Cola. This is due largely to the fact that they both supply similar tasting drinks, these two brands are often compared and fight for market share (Hartley).
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Iclude 2 in-text citations and place the reference on the reference page Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
Samsung understands that because the needs and preferences of the consumers are always changing from time to time, it is important for the company to be able to keep up to such changes in terms of the products that they are launching in the markets. With every product that
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Nokia: Mobile phone company Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
However, the company undertook businesses in telecommunication through the prologue of a digital telephone swap over switch in 1960’s. The company sustained with its activities within telecommunication sector directing to development of a transport, and hand
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Analysis of a Service Organizations Activities Marketing Essay
12 pages (3411 words) , Download 2 , Essay
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In the modern era, every organization is vying for the top spot, and to achieve that it is important that the people in the organization function well. The project puts across ways of improving the service process in an organization like IAG by focusing on the people factor and the role of internal communications in helping synchronize the process of internal marketing.
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The article Advertising Practices for Self-image Projective Products in the New Europe Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
According to Douglas and Dubois, as cited by Seitz and Johar, “cultural factors affect advertising in four ways namely: 1) the choice of advertising theme; 2) the connotation or worlds and
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Development of a Quota Sample for a Survey Marketing Research Paper
1 pages (592 words) , Download 2 , Research Paper
Free
The survey design will utilize control categories to obtain a representative sample from the main list. The research will list the following control categories. The sex category has a larger percentage of males. The decision was arrived at because women are fewer than men. The slightly higher percentage increased their likelihood of selection.
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Advertising as an Important Marketing Tool Marketing PowerPoint Presentation
5 pages (1531 words) , Download 3 , PowerPoint Presentation
Free
It is essential to state that the advertising medium is widely used in the United Kingdom. There is a rise in advertisement spending by 8.1% since the year 2009. New kinds of mass-market advertisers are continuously created in emerging markets, which facilitates the fast growth of advertising as a medium.
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Business Plan for Online Shop Marketing Coursework
4 pages (1354 words) , Download 2 , Coursework
Free
The enlargement of the European Union nations helps in the development of the business to expand in the member countries. An online shop can easily trade with these countries because there are limited international trade regulations and it can have a positive impact on the growth of an online business (Porter 1985).
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The Roles of Public Relations in Crisis Management Marketing Essay
8 pages (2348 words) , Download 4 , Essay
Free
Crisis management fundamentally is about crisis prevention which requires a profound understanding of scenarios and nagging issues and strategizing response to resolve the pressing problem (Luer &Wang, 2004). It could be a social problem, financial distress, a disaster affecting the populace, or a political dilemma affecting constituents.
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Building Marketing Plan for CookieCraze Marketing Term Paper
5 pages (1510 words) , Download 2 , Term Paper
Free
The company also offers a wide variety of first-rate brownies, pastries, cakes, bread, and other items. The company is a partnership owned by two friends and its first physical location is opening soon. CookieCraze’s mission is to be the premier provider of baked goods to consumers, assuring them of taste, highest quality, and trust with every buy.
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Economic Environment of the Organization Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
The operational condition is in the same manner and the author ensures that he delegates the right responsibilities to capable persons. With this, there is assurance that all operations will run smoothly. After the last board meeting, the organization’s major shareholders settled down on the running of a very diverse and critical project.
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What Is Marketing Truly About Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
Marketing is about the customers and the values they seek for the products and services they want to buy. Levitt provides a broad definition of marketing that is not limited to the product or company alone. He expands his definition to include customers and the world they live in. In essence, he uses a systems theory approach to marketing.
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Scripts and Counterscripts Marketing Essay
2 pages (500 words) , Download 3 , Essay
Free
ording to Brueggemann technological scripts, it picks an assumption that human intelligence can technically fix any problem; no complex issue that exist whose solution cannot be sought. He also uses the term consumerist to refer to people’s affection to goods and services and
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Marketing Strategies of Java Cafe Marketing Case Study
9 pages (2361 words) , Download 2 , Case Study
Free
The channel of distribution in the case of our shop would be quite small. This would help in controlling the costs of the business. In order to gain beans for the coffee, we would be contacting Luna Beans who have a direct channel of distribution with coffee farmers. The coffee would be sold to consumers directly from the shop.
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Developing a High Level of Brand Equity Marketing Essay
2 pages (500 words) , Download 3 , Essay
Free
Starbucks’ locations are well planned. Right from its early days, Starbucks has concentrated on opening its stores at highly visible, high-traffic locations such as university campuses, office buildings, and retail centers. This has always ensured a good flow of customers at the store. The cleanliness is exemplary.
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Building your marketing plan/ week 3 Marketing Assignment
2 pages (500 words) , Download 2 , Assignment
Free
This information however, will be more effective if it can be leveraged through social media as many believe that restaurant operators can only successfully operate if they are good at understanding and analyzing the
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Building your marketing plan/ week 2 Marketing Assignment
2 pages (500 words) , Download 2 , Assignment
Free
It is, however, important to understand that with the current economic situation in place where the overall disposable income has decreased and unemployment level increased, customers may shy away from eating out and rather prefer to save on
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Lombardi's Italian Grill Restaurant Marketing Strategy Marketing Case Study
2 pages (500 words) , Download 3 , Case Study
Free
One can say that Monica is doing less than average in terms of her sales and profits.  Considering the size of her restaurant, it should be making better than just earning $4,200 per week.  Since Lombardi is the only restaurant in the shopping center, it should be capturing a large market of the center, but presently its revenues do not show evidence of such. 
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Invitation Letter Analysis Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
They need high-end services with the utmost quality. It is an exclusive company bringing luxury homes to the Asian Real Estate market which looks forward to providing the best in response to our clients’ demands. I handpicked agents who are highly knowledgeable of the business and were well-trained to suit the company’s objectives.
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Target Market Marketing Coursework
2 pages (500 words) , Download 6 , Coursework
Free
It should be precise, clear and measurable to help measure its success after a campaign. A message would be successful only if it would appeal to the target audience, thus the need to
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Advertising and Promotion in UltraChromSpec (UCS) Marketing Term Paper
14 pages (3500 words) , Download 2 , Term Paper
Free
The company that is the subject of this research is UltraChromSpec (UCS) that was founded by a person named Bruno Muller around thirty years ago. The nonappearance of any competent, as well as well organized distributor organization especially in the field of scientific and technical instruments in Switzerland, led the company to form.
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Marketing Transportation Marketing Assignment
1 pages (403 words) , Download 2 , Assignment
Free
The six aspects of logistics covered in the regulations include making the clearance process efficient by enhancing speed, procedures and inevitability. The use of border agencies and customs ease the process. It deals with the improvement of the quality of trade and infrastructure such as the transport system.
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Government Involvement in International Trade Marketing Assignment
1 pages (257 words) , Download 2 , Assignment
Free
There are many pressure groups, like industry associations and unions, which influence these political objectives. The smooth flow of international goods is restricted. Tax and tariffs on imports raise their prices. The embargo, which is a complete trade block policy that restricts another country from trade, is one of the biggest restrictions. 
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Video Analysis 3 Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
This has enabled Land’s End to develop their USP through a sophisticated take on organizational buying. Lands’ End is considered one of the largest direct merchants, with revenues from sale of
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Analyzing the Consumer Behavior Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
The author took a trip to a nearby Wal-Mart store and made the purchase. The quality of the images in the DVD player is outstanding possibly because the LCD screen has a very good resolution. One of the main reasons he purchased the item was because he does not own a smartphone, and thus needed a device to watch movies.
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Comparison of Quantitative & Qualitative Research Marketing Essay
4 pages (1391 words) , Download 2 , Essay
Free
It is important for organisations to find out the needs and wants of their customers in order to make sound decisions. Research on customer behaviour can help the organisation find out their needs and wants. Although there are different types of research methods, Quantitative Research would help organisations to identify human behaviour, and Qualitative Research would help organisations understand it.
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Lombardi's Italian Grill Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
Monica is currently operating under a moderate marketing strategy. This is because the strategy lack sufficient tools and hence it is incompetent. However, her current strategy is in accordance to the four P’s of management (Perreault, Cannon and McCarthy 25). Monica located her restaurant in a strategic position that is convenient to the customers.
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Questionnaire and design Marketing Research Paper
1 pages (250 words) , Download 4 , Research Paper
Free
This therefore mean that the questionnaires should be designed by a well read professional and adherence to the requisites of a good questionnaire upheld (Marczyk, DeMatteo & Festinger, 2005). In as much as the introductory statements in the dell questionnaire,
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Improving Customer Relations Marketing Essay
2 pages (500 words) , Download 2 , Essay
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Marketing can be defined as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.The use of advertising can increase the sales of a company by attracting new customers
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Developments in International Advertising Regulation and Impact on International Marketing Practice Marketing Essay
12 pages (3335 words) , Download 2 , Essay
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Through the participation of many organizations in international marketing, stiff competition has been experienced especially in the emerging markets. International marketing entails making marketing mix decisions outside national boundaries. For example, global companies have established production and distribution facilities to meet the high demand for their products in the international market.
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