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Marketing Essays

Result for Subject Marketing:
19914 essays
Media Blitz Offer for the NASDAQ-OMX Group, Inc Marketing Case Study
8 pages (2142 words) , Download 3 , Case Study
Free
The NASDAQ OMX Group is one of the world's largest stock exchanges. It supports and manages market trades as well as market exchange technologies and other company services globally. It lists approximately 3,700 companies and also offers financial solutions to companies around the world. They operate more than 70 exchanges and clearinghouse organizations.
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The Unique Combination of the Four Instruments in Marketing Marketing Coursework
6 pages (1678 words) , Download 2 , Coursework
Free
This paper can be used to make an assortment of products depending on the type of product desired. Normally, the waste paper that is usually thrown away is recycled and introduced into the value chain again as a new product and it must be noted that this takes less energy than using unprocessed raw materials. 
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Initial research proposal Marketing Essay
2 pages (500 words) , Download 3 , Essay
Free
Regardless of the powerful position held by the SBE, its definition is always difficult. This is because it covers very many firms
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Adidas Marketing Communication Marketing Research Paper
6 pages (1751 words) , Download 3 , Research Paper
Free
This study was aimed at determining the marketing communication strategies used by Adidas and the participants were the employees of the company and members of the public. The employees of Adidas were helpful in providing information about how the company formulates effective marketing communication strategies to ensure that they are the number one choice for consumers interested in sports equipment and apparel.
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New Product Development Is the Key to Apple's Marketing Success Marketing Case Study
7 pages (1750 words) , Download 2 , Case Study
Free
The Apple Company products range from TV to iPhone (Apple Inc, 2011, p. 1). Some of the products of Apple include iPhone, iPad, iPod, Mac hardware products, iTunes, iCloud, software products, and other technologies, such as Mac App Store and Apple TV. The latest product introduced by Apple is the iPhone 4S. 
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Market Size and Growth Rate for EasyConnect Marketing Assignment
6 pages (1516 words) , Download 3 , Assignment
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Though the product is mainly produced with the aim of providing homogeneity regarding issues related to gadget charging, yet the product ‘EasyConnect’ is mostly targeted towards the mass markets. The reason for selecting the mass markets is because that customers all over the world and of all categories travel at various times.
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The United Kingdoms Supermarkets Growth and Promotion of Healthy Eating Marketing Essay
4 pages (1168 words) , Download 4 , Essay
Free
Generally, the growing interest of customers to serve themselves in shops has seen the tremendous growth of supermarkets. Besides, they have a wide range of advantages when compared to normal shops. Majorly, they are organized in isles and have a wider selection than a traditional grocery store (Li, 2008:2).
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Expand a company Marketing Assignment
2 pages (500 words) , Download 2 , Assignment
Free
??s computing needs and budget only that customers will be given greater latitude to choose the performance of their computers at a price that is way lower than Dell. The opportunity in this business lies in the changing consumer behavior where consumers are becoming more price
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Nike Product Marketing Marketing Case Study
2 pages (661 words) , Download 2 , Case Study
Free
In general, Nike sponsors popular events like The Golden West Invitational thus providing opportunities for the targeted audience to receive information (Carbasho, 18). The company’s brand images, the trademark swoosh, as well as the Nike name ensures it is one of the most famous brands in the whole world.
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The Strategy of Dell Marketing Case Study
1 pages (250 words) , Download 3 , Case Study
Free
Lowering the cost of their company’s products might make consumers perceive those products as if they are of inferior quality. This may result in to decline in sales as consumer loses confidence in the products. Also, by diversifying its products and services, Dell increases its cost of operation hence the decline in profit.
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Discussion questions-Managerial marketing Marketing Assignment
1 pages (250 words) , Download 2 , Assignment
Free
ch a position, it must engage in an aggressive strategy to re-brand as a means of shedding this low quality image that has been impressed upon the market. As a result of the negative publicity and exposure that toy-making firms such as Fisher-Price and Mattel have had to face
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Paradigms of Interaction with Potential Consumers Marketing Essay
7 pages (2355 words) , Download 2 , Essay
Free
It is without question that the field of marketing is extraordinarily broad. As such, different approaches/paradigms are oftentimes utilized as a means of integrating key products or services with a specific group of individuals. In order to understand this approach to a more effective degree, the following analysis will focus upon some of the paradigms that are used within the realm of marketing.
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Bread Production in the US Industry Marketing Research Paper
7 pages (1964 words) , Download 2 , Research Paper
Free
Therefore, the rising costs of these inputs have resulted in low-profit margins for the bread companies. Also, the bread companies which have not been able to lower their price have been forced to scale down production. In the year 2011, about a third of the employees who were in the bread industry was sent on compulsory leave.
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Digital Marketing Strategy Marketing Essay
7 pages (2195 words) , Download 13 , Essay
Free
The purpose of this analysis is to propose an enhanced digital marketing strategy for GAME which is a UK-based gaming retail organization that commenced its operations under the ownership of The Game Group Plc. in 1991. By briefly evaluating the current digital marketing activities of the firm, the content of this report is guided by limitations.
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Marketing: Evogear.com Marketing Essay
1 pages (342 words) , Download 2 , Essay
Free
Customers on the website have a lot of value to add. The social element of the website is where past customers voice their opinions of the product. This helps the visitor see what the past shoppers thought of the product to purchase. There are also the customer reviews and ratings, which adds more value to customers.
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Target and Pinterest Marketing Assignment
2 pages (500 words) , Download 3 , Assignment
Free
The demographic segment targeted by Pinterest is internet entertainment inspiration users. Pinterest is important because it allows businesses to generate traffic and sales; hence they can
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Chanel and Armani's Retailing and Distribution Strategy Marketing Essay
12 pages (3366 words) , Download 3 , Essay
Free
In this competitive global market environment, it is very necessary for all the companies to continuously grow and expand their market presence so that they can increase their market share comparatively by a good percentage and also are able to capture most of the market share which is still been not explored.
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The Buyer Behavior in the Nordstrom Inc Marketing Assignment
2 pages (600 words) , Download 2 , Assignment
The data is analyzed through proper statistical instruments like cluster analysis, so as to meaningfully measure the market segments. Data segments are correlated in relation to targeted attributes in order to define action patterns that adequately represent market segments. This analysis is then used in making suitable marketing decisions.
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Hospital Marketing Marketing Assignment
2 pages (500 words) , Download 2 , Assignment
Free
Before deciding to use the medium, the program director needs to consider whether the targeted persons also read this newspaper, the coverage space of the program in the newspaper and other more effective means of advertisements that would reach the targeted clients than the newspaper.
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The Internet Publishing and Broadcasting Marketing Essay
2 pages (500 words) , Download 3 , Essay
Free
The annual growth rate of 6% is set to bring in revenues of over $27 billion in 2014. Due to technological changes and excellent growth rates, the industry has become competitively saturated. However, the constant demand for sheet music throughout the year means that the demand is not that cyclical.
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Business Environment Scanning - Coinstar Company Marketing Research Paper
5 pages (1435 words) , Download 2 , Research Paper
Free
Business environment scanning is a process that has to be strictly adhered to by business executives in order to determine the value of their strategies. Business environment scanning is an important component in the global environmental analysis, this process is also called environmental forecasting, environmental monitoring or environmental assessment.
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Winery in Galveston Market Analysis Marketing Research Paper
5 pages (1607 words) , Download 3 , Research Paper
Free
As a wine manufacturer, license type 01 best suits the activities carried out during the course of beer manufacturing and sales (Department of Alcoholic Beverage Control 1). It approves the sale of wine to anyone holding a license sanctioning the sale of wine, and to customers for consumption on or off the producer’s licensed premises.
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Dumping of Coffee Stocks in World Market Marketing Assignment
4 pages (1105 words) , Download 2 , Assignment
Free
The suppliers will not be willing to produce high quantities of coffee because it might not cater to the costs of production. According to the graph, when the prices increase, the quantity of coffee being supplied to the market will increase because farmers will be yearning to make more profits. However, the quantity demanded will decrease.
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Retailing as a Critical Part of Modern Society Marketing Essay
5 pages (1406 words) , Download 3 , Essay
Free
Contemporary society is affected by retailing in various great ways. Retailing is widespread today with the prevalence and encouragement of a consumerist way of life, particularly in developed, capitalist nations. The purposes for shopping determine retailing by retail enterprises, as consumer behavior or opinion is critical to them. In the process, retailers sway modern society and vice versa.
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Chipotle Company Analysis Marketing Essay
6 pages (1717 words) , Download 2 , Essay
Free
The company, which deals in processed meat foods that are made from natural ingredients, has embarked on intense promotional activities that are aimed at building strong brand loyalty to potential customers and building better relations with its clients. The unique set of promotion and marketing strategies has all led to an improvement in the company’s profitability.
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Need an Abstract only(Urgent) Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
It is important to not and mention that the producers and handlers of the label streamsoundrecords were pleased and allowed our research team to interview and collect any relevant
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Make a list of your human capital Marketing Assignment
2 pages (500 words) , Download 2 , Assignment
Free
My computer skills are also an important human capital. In today’s modern world where everything is computerized, it is imperative that one should be able computer literate to become productive. Computer knowledge is required in most high
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Phone Brand Analysis Marketing Essay
1 pages (251 words) , Download 2 , Essay
Free
This is called information search and may involve internet search and information from friends or family. The next step henceforth is to evaluate alternatives and choose the phone brand that best suits my needs. I will then choose the product (phone) that is most appropriate to my needs. Then proceed to the actual purchase.
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Principles of Marketing and the Future of Advertising Marketing Assignment
2 pages (644 words) , Download 2 , Assignment
Free
Kottler and Armstrong argue that even as marketers turn to digital marketing they should be more focused on significant engagement with the customers. They add that the greatest challenge for marketers in the digital world will be to generate energetic, collaborative groups of clients who make products and brands a fundamental part of their everyday lives.
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Sports commercials Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
The first advertisement that I believe is very effective in terms of marketing is the MLB’s “I Live For This” campaign. There are two different versions of this ad, but they both capture the interest of the viewer in dissimilar ways. The first ad contains Derek Jeter, who talks about the emotions he feels when he plays baseball in front of his fans
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Executive Summary for the development of a new product Marketing Essay
2 pages (500 words) , Download 14 , Essay
Free
The changes to this product include the replacement of the cloves, cinnamon, nutmeg and honey in the NRG-A bars with an artificial sweetener and the bars are glazed with a
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Government Involvement in International Trade Marketing Assignment
1 pages (257 words) , Download 2 , Assignment
Free
There are many pressure groups, like industry associations and unions, which influence these political objectives. The smooth flow of international goods is restricted. Tax and tariffs on imports raise their prices. The embargo, which is a complete trade block policy that restricts another country from trade, is one of the biggest restrictions. 
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Promotion Action Plan For Doggy Daycare Marketing Assignment
4 pages (1066 words) , Download 2 , Assignment
Free
Advertisement to be placed either on inside of the front cover or on the first inside page of the magazine. Emphasis will be given on home-based but professional care, trained staff to look after and manage the grooming, training, and maintenance of these pets, as well as arrangements for walking and relieving them of toiletry necessities.
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Online Shopping Experience for Clothes Marketing Article
2 pages (663 words) , Download 3 , Article
Free
The findings of a survey conducted by the Consumer Reports National Research Center are pretty heartening for online retailers. A whopping 85 percent of the 25,000 respondents interviewed in this survey, which rated 39 online clothiers, expressed their satisfaction with their online shopping experience for clothes.
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Safety Management Plan Implementation Marketing Essay
8 pages (1500 words) , Download 3 , Essay
Free
A Safety management system is a methodical approach to managing safety and security. It includes all the necessary accountabilities, organizational structures, policies as well as procedures. According to International Civil Aviation Organization (ICAO) requirements, the providers of such services are liable to provide a safety management system (Iata, n.d.).
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Discount Pricing - Prices in a slow economy Marketing Article
1 pages (250 words) , Download 2 , Article
Free
Even those businesses that are still operational and making profits are cutting down on their air travel budget to save each and every penny in order to remain in business and to make
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Cartridge world Marketing Case Study
1 pages (250 words) , Download 4 , Case Study
Free
It has created various competitive advantages that are focused on the long-term objectives of the company (Business Savings 2012). The company’s ultimate goal was to offer a product that is
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Marketing Environment of Kit Kat Marketing Research Paper
7 pages (2125 words) , Download 4 , Research Paper
Free
Nestle is in the food industry. The products in every food sector from infant food for children to chocolates, beverages, frozen food, seasoning, water, tea, coffee, ice creams etc., for adults to pet care food for pets. Their product Kit Kat has its separate marketing, and it is into the chocolate business with a range of different Kit Kat flavours.
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Signode Gross Margins Marketing Case Study
1 pages (323 words) , Download 3 , Case Study
Free
The decision on pricing of their products involves a conflict between their requirements to increase or maintain profit margins and to win customers so as satisfy their needs for the generation of as much capital as they can (Jain & Khanna 158). Steel consumables revenue is at $133 million with an existing margins percentage of 36.5.
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Advertising on super bowl, internet Marketing Assignment
1 pages (250 words) , Download 2 , Assignment
Free
The use of website is one of the ways to market small business on the internet. Website has become a necessity in any business regardless of it size. With the website, one can market goods and services to billions of people around the world at a very low cost (Joseph
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Beverage Industry and Corporate Social Responsibility Marketing Essay
2 pages (676 words) , Download 2 , Essay
Free
Corporate Social Responsibility (CSR) is considered one of the most important considerations by firms in this competitive arena. So is the case with a beverage company where several issues related to CSR confront them. The paper attempts to explore some of them that fall in the area of environment, human rights, labor relations and ethical business practices in stark contrast to corrupt business practices.
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Promotional Practice of Microsoft Corporation Marketing Essay
7 pages (2144 words) , Download 2 , Essay
Free
Microsoft keep developing Windows included Windows 3.0, Windows 95, 98, 2000, XP, etc until 2001; Microsoft launched Xbox – the console of video games. As time pass, Xbox 360 was launched in 2005. After 8 years, the newest Xbox – Xbox 1 was launched as a new generation of gaming leaders. This essay focuses on the campaigns of the launch of Xbox 1.
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The Toys and Games Industrys Response to Globalazation Marketing Essay
8 pages (2000 words) , Download 2 , Essay
Free
The author states that this industry has been influenced by the technological advancement, which leads to expansion and globalization of the scope of operation of the industry. In this respect, there are many digital options available for children besides the tendency of children to explore different forms of playing.
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Personal consumption journal Marketing Essay
2 pages (500 words) , Download 15 , Essay
Free
Reason for purchase: I was extremely thirsty; no marketing factors really influenced this purchase. Prior to my entering the mini mart, I knew I wanted a Gatorade. Evidently, neither did I happen to stumble across it inside the store nor
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Customer Loyalty Marketing Essay
8 pages (2399 words) , Download 2 , Essay
Free
Likewise, the online medium additionally fortifies the relationship between general fulfillment and loyalty and seems to encourage customer loyalty such that fulfillment builds loyalty, which thus, strengthens fulfillment. The study proposes that, in spite of prominent fears, the online medium gives an appealing chance to service suppliers to procure loyal clients.
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Burger Kings Advertising Tactics Marketing Assignment
2 pages (544 words) , Download 3 , Assignment
Free
The purpose of advertising may be information dissemination, persuasion, or brand building. Advertising is said to be effective if it achieves the stated objectives. Burger King has been able to attract 18- to 34-year-old males even though it has alienated others. The company has not contravened any legal requirement and has used legitimate advertising to reach the desired demographic profile.
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Critical Thinking in Marketing Marketing Literature review
12 pages (3144 words) , Download 2 , Literature review
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Market orientation refers to the values of a company that focuses on identifying and satisfying customers’ needs. Marketing orientation is believed to boost competitive performance. The company employs a product mix in the achievement of its objectives. It contrasts with other previous strategies that were based on developing selling points.
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Cricket Flour and Cricket Energy Bars Focus on Product Target Market Marketing Essay
2 pages (610 words) , Download 3 , Essay
Free
These bugs are considered to contain more protein even than chicken, meat and beef. As a result of their high nutritional value, they are mainly targeted to the customers who are very much conscious about their health. The products are currently available online and around the metro areas of New York, but as soon as their consumption becomes stable with rising demand, these products are expected to be available.
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Almost 25% of all Ford and GM hybrid vehicles were sold to the federal government in 2009 and 2010 Marketing Coursework
1 pages (250 words) , Download 2 , Coursework
Free
This includes less fuel consumption compared to other old high rated gasoline vehicles. They also do not emit toxic gases to the environment and are cost effective in terms of fuel and maintenance (Keane 1). The cars also have greater
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Use of the Sampling Techniques Marketing Research Proposal
9 pages (3254 words) , Download 11 , Research Proposal
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Attainment of customer satisfaction has always been a vital aspect for business corporations, as this ensures gaining a superior competitive advantage and confirming long-term sustainability (Chaturvedi, n.d.).  However, the practicality associated with this aspect turns out to be much more complex.
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