Analyzing the Consumer Behavior - Essay Example

A product that I purchased recently for under $20 was a Coby portable DVD player. I purchased the item for $18.99. I was very satisfied with the purchase due to the fact that the DVD player had a retail price of $54.99. Consumers view prices as incentives to guide their purchases (Rotenberg, 2007). I took advantage of a weekend special at Wal-Mart. I learned about the special by browsing the internet on Wal-Mart’s corporate website. I did not order the item online because I wanted to have the item immediately.

I took a trip to a nearby Walmart store and made the purchase. The quality of the images in the DVD player is outstanding possibly because the LCD screen has a very good resolution. One of the main reasons I purchased the item was that I do not own a smartphone, thus I needed a device to watch movies when I am outside my home. I was very impressed by the fact that the Coby portable DVD had a two-year warranty with the manufacturer. My impression of the product after the purchase is that the Coby portable DVD player is a quality product that served my need to be able to watch movies on the road.

Due to my experience with this DVD player in the future, I plan on purchasing more products from the Coby brand. The company has quality products at good prices. I have been using my portable DVD player on a weekly basis. I always travel with the portable DVD player in my car. I showed the Coby portable DVD player to several of my friends and they liked it. Last month I purchased an Xbox 360 for $299.99. The video game industry generated $15.6 billion in the United States in 2010 (Plunkettresearchonline, 2011).

The reason that I purchased the Xbox 360 was that I did not have a gaming console at my home. I am not a gamer, but I wanted to have a good gaming console to play with friends when they visited. I got a good deal on the Xbox 360 because it included the Kinect system which allows people to play games hand free. When I read about the Xbox Kinect I wanted it in order to acquire games that allow you to perform exercises at home using the system. I am very satisfied with my purchase because the Xbox 360 has improved my entertainment options at home.

When I was making the buy decision I choose the Xbox 360 over the Playstation 3 or Wii consoles because the Xbox 360 seemed to have a greater variety of games. I also noticed in my trips to gaming stores that there seemed to be more used games available for the Xbox 360 than other consoles. This was very important to me because I do not plan on purchasing any new games. Used games are much cheaper than new games. I also believe a lot in the Microsoft brand. All my computers at home run on Microsoft operating systems.