Love - consumer behavior - Assignment Example

Consumer Behavior In most cases, consumers make decisions based on influences of the market mix components. Nonetheless, marketers should recognize the different hierarchies of effects that comprise of standard learning, low-involvement, and experiental. Considering, the market mix the marketers can satisfy the consumers at the different levels of hierarchical effects. Marketers should use promotions on consumers at the standard learning level as an affirmative strategy. In most cases, the consumers are interested in getting an affiliate product because they are more reluctant to try other options.

Promotions will offer these consumers more information that helps them to choose products (Solomon, Zaichkowsky & Polegato, 2011). Marketers should make the advertisements as attractive as possible to win customer’s loyalty. Consumers in the low-involvement hierarchy level do not have a variety of brand preference. Therefore, marketers should use high quality packaging to attract consumers who focus more on passive learning as they experiment on products. Self-satisfaction as stimulus-response connections is essential (Solomon, Zaichkowsky & Polegato, 2011).

More so, they pay high prices for brand preferences, as they are more attracted to what they see as their choice. Experiental hierarchy level of consumers buys products depending on their motives and moods. As a result, marketers who use persuasive communication through placement get these consumers because they do not remain loyal to a brand (Solomon, Zaichkowsky & Polegato, 2011). More than often, the purchasing patterns of consumers in this level make a decision based on individual emotions as they tend to be influenced by ethnic, racial, religion, age.

It is more relevant to understand that consumer behavior affects the purchasing decisions individuals undertake. As a result, marketers should focus on using the components of market mix to win more customers. More than often, they should focus on customers seeking loyalty to a given brand especially those in the standard and passive learning levels.ReferencesSolomon, M., Zaichkowsky, J. & Polegato, R., (2011). Consumer behaviour : buying, having, selling. Fifth Canadian Edition. Toronto, ON: Pearson