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Consumer Behavior - Assignment Example

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The hospitality and tourism sectors have been one of the industries that have immensely applied the model in their operations. In addition, the advertisement of…
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Consumer Behavior
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Consumer Behavior

Download file to see previous pages... Many individuals have convictions that the theory not only provides the platform for individual performance but also for the success of the businesses. The theory illuminates that people or human needs can be faceted using five sets. The existence of these needs is in a particular order of which if one is fulfilled, the desire to fulfill the next one crop up. The first need encompasses the basic needs that aid in the functioning of the body. The examples of such need are activities such as eating, drinking et cetera. At times, the sexual needs are usually category. The next need entails the deep inherent desire to be secure and safe. Security in this context refers to having the knowledge that those basic are to be fulfilled in future. The third needs involve the need for love, company or friendship. Humans tend to forget that once they had forgotten that they were hungry in the past, they cared little about love. The immediate subsequent stage consists of the social needs (Kremer & Hammond, 2014). The social needs may involve the need for an individual to belong in the highest status, social recognition, and the need for respect. In the last set of the needs is the self-actualization need. Maslow’s initial work did not entail the used of either triangle or pyramid to represents the human motivational needs. However, the contemporary Maslow’s needs have the illustration of the needs in a pyramid format where the preferential order of the needs begins at the pyramid’s based to the top. In the management approach the needs were as follows: the physiological needs, safety needs, social needs, esteem needs, and self actualization needs. Managers often use the model to identify the employees’ needs with the aim of aiding them to fulfill the needs.
These needs are so essential in the life of individuals that if not met, makes it difficult to move up the pyramid. In the physiological needs, the basic needs hotels can offer are in ...Download file to see next pagesRead More
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