Global Advertising Industry - Assignment Example

Professionals in the marketing field must focus on education more than ever due to the rapid changes in the industry. A bachelor’s degree is the minimum requirement needed to work in the advertising industry. A master’s degree opens up many opportunities for professionals in this field. The average salary of a marketing advertising executive is $67,014 (Salary).

The global economic crisis of 2008-2009 affected the economy a lot. In the marketing field, the impact was devastating. Massive layoffs left thousands of workers in the marketing field out of a job. The downsizing initiatives put a lot of pressure and added workload on the marketing departments of many organizations. Another variable that was affected by the recession was overall marketing spending. Cost-cutting initiatives lowered the money available to spend on advertising.  Customers affect the products and services provided by companies. Customer taste and preferences are two variables used by marketers in the design process of new products (Kotler). Marketing should become the responsibility of the entire work staff. Word-of-mouth advertising and placing advertising material on employees’ cars are two ways to increase employee involvement in marketing activities. “Word-of-mouth advertising is important for every business, as each happy customer can steer dozens of new ones your way” (Entrepreneur). The customer’s needs and wants can impact advertisers because that input can be used to create products that companies desire.