Nobody downloaded yet

Advertising and the consumer society - Essay Example

Comments (0) Cite this document
Advertising and the Consumer Society Name Institution Date Advertising and the Consumer Society Reaction to the article “Confessions of an Ad Man and Five Reasons Why Advertising is Good for us” Introduction Advertisements are a common facet…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER93.6% of users find it useful
Advertising and the consumer society
Read TextPreview

Extract of sample "Advertising and the consumer society"

Download file to see previous pages According to the writer whose pseudonym is ‘sandramp’, advertising actually plays a very important role in modern society. Thesis Statement: Even though there are ways in which advertisements have actually been beneficial to viewers, their role in modern society has become more unhelpful with the emergence of consumerism as a global trend. Advertising has given rise to hedonistic consumerism which is detrimental to the productivity of entire communities. The Emergence of Consumerist Trends due to Capitalism In capitalism in the 21st century, production is no longer the main objective. Capitalism is now focused on the exploitation of consumers all over the world. Through advertising, capitalism now aims to manipulate the impulses of gullible consumers from markets all over the world. According to Fromm and Garton (2013), in 2012 alone, approximately $557 billion was used in global advertising operations. Instead of functioning as a tool that helps modern citizens to make informed decisions when selecting the products that they wish to purchase, advertisements are now used as a tool of deception by multinational corporations to coerce people into purchasing products that they do not require. Advertisements are used to promote luxurious lifestyles which are unnecessary through celebrity endorsements and subliminal messages. Advertising cannot be said to be an innocuous practice. Advertising actually has the ability to commodify its listening viewers. Moreover, it can only do this if its audience allows it to (O’Shaughnessy and O’Shaughnessy, 2007). According to Kellner, American media actively determines how people view even their roles as men or women in the society. This is because Americans spend a lot of time watching various programs. This means that these individuals also form ideas around the notion of the powerless or powerful members of society based on what they see on television (Pomerance & Sakeris, 2011). According to Kellner, one way through which advertisements were used to create the ideal representation of American masculinity was through the popular Camel Cigarette advertisements depicted in the Rolling Stone Magazine. Naturally, every impressionable boy would want to look like or in some fashion resemble this supposed upholder of American maleness (Mathur, 2013). For American women, the popular Sixties movie star, Marilyn Monroe was for a long time the ideal of American womanhood. She had a perfect figure and lived for the men in her life. Many times advertisements that had her photograph in magazines always included the caption that “blondes always have more fun” (Pomerance & Sakeris, 2011). According to Kellner, this would trigger the obsession that women of different ethnicities all over the world have developed with donning blond tresses (Pomerance & Sakeris, 2011). Advertising and its Impact on a Consumerist Society The function of consumption ought to be aimed at the realization of healthy physical, as well as psychological development in the human population (Sandramp, 2010). However, currently, the healthy consumption of goods has degenerated into an unhealthy type of consumerism that is mainly hedonistic in character. Advertisements, in encouraging consumerism among populations, seek to emphasize that consumers will achieve self-fulfillment as well as more development by purchasing additional products. In selling such hedonistic ideals to the masses, entire populations are bred to be hard core consumers who develop unhealthy individualistic viewpoints. In the past, the encouragement to live such a lifestyle was mainly aimed at the few very wealthy individuals in each society. Moreover, the rise of advertising has allowed for this ideology to be aimed at all populations ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Advertising and the consumer society Essay Example | Topics and Well Written Essays - 1500 words”, n.d.)
Retrieved from
(Advertising and the Consumer Society Essay Example | Topics and Well Written Essays - 1500 Words)
“Advertising and the Consumer Society Essay Example | Topics and Well Written Essays - 1500 Words”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Advertising and the consumer society

Body in the consumer society

...? Body in the consumer society College: Introduction Consumer cultural theory is one of the interdisciplinary fields that comprise of interpretive macro and critical perspectives and approaches to consumer behaviour. This theory constitutes consumer research works that have been done in the past few decades. These research works have focused on socio-cultural, symbolic, ideological and experiential aspects of consumptions (Tadawewski 2009, p. 16). Before 1900, most issues that are today classified as marketing issues were deemed to be economic concepts; these include things like price, supply and demand, customer buying behaviour,...
21 Pages(5250 words)Essay

Advertising and society

...of this advertisement. The need is to know where this advertisement is creating the ‘wow’ factor within the people and to what proportions because the ending reveals quite a revelation without a doubt. The empathy element seems to be present within this advertisement so that the viewers can feel for the children who are undergoing differential treatments at the hands of the authorities, and more specifically the school authorities. The empathy element is also predominantly strong since a young one is being denied the right to get educated in his own righteous way. Merely the fact that he is different from others does not give the people the license or tag a child as mentally unsuitable...
11 Pages(2750 words)Term Paper

Business and Consumer Society

...Business Consumer society mostly depends on what is available for the public than what the firm will acquire and at the same time plan. Consumer ethics is a factor that has a hand in future consumer society. Ethics plays a crucial role in ensuring that consumers get the best favorable conditions for operation. Ethics provides consumers with adequate information about the world. It gives us, consumers, and knowledge on how to approach insoluble problems from a different perspective. Consumer Ethics enables us to be flexible in business thinking (Bauman 45). Bauman gives us the knowledge...
4 Pages(1000 words)Essay

How does advertising affect society

...? How does Advertising Affect Society? of the of the Concerned English September 19, How does Advertising Affect Society? In the 21st century, advertising is a ubiquitous phenomenon and one simply could not escape advertising, no matter where one goes. Advertising constantly demands human attention in almost every aspect of the contemporary social life (Moton & Dumler, 2009, p. 537). With the current developments in information technology and the commensurate technological advances, advertising has become an aspect of the human life that is all pervasive and complete (Moton & Dumler, 2009, p. 537). The...
3 Pages(750 words)Essay

Improvement in advertising, enhances consumer culture of society

...?Sur Improvement in advertising, enhances consumer culture of society It is widely acknowledgeable in our lives today that there isgreat improvement in advertising that in turn enhances our consumer culture both from positive and negative angles. What comes into question as to this trend is the power of advertising and consumer. The debate about this brings to the fore one fact that these two phenomena are interdependent in their drive of society. This can be better seen with reference to a television ad that has been considered outstanding for its impact on the audience and expected return to the...
4 Pages(1000 words)Essay

Consumer Society overall well being, reducing alcohol production, plummeting alcohol consumption, and promoting health. In order for one thing to be considered good, something else have to be considered bad. This contrast explains how beauty exists because there is misery in the world, and it exists exclusively in the human mind. Personal network of associations determined whether consumers find something beautiful or not, as beauty was not something to be measured or defined, other than that it was an experience (Birdsall, Graham 2000). Following McKendrik et al (1983) this led to a decrease of ma and pa shops as they became worthless in a society driven by the advertisements heard on the radio....
5 Pages(1250 words)Essay

Advertising and society one of the biggest causes of the psychological disintegration of our society. Reason 1: It injects false desires in people’s subconscious, changing their values and morals. Reason 2: It makes them discontented, materialistic and greedy. Raising economic standards, it creates a vicious race to earn more and more. Support 1: Research article by the scientist Mark Changizi in which he argues that the most operative ads are the ones which penetrates the consumer’s unconsciousness and instill a strong likeness for that particular good without him realizing. Support 2: Professor Hershey Friedman’s notes claim that advertisements raise prices and without...
9 Pages(2250 words)Research Paper

Consumer and advertising

...Consumer and advertising [Source: http] This analysis examines four ads from Bentley, Aston Martin, Lamborghini, and Range Rover. All the cars are high end. The pattern in the four ads is the claim where each brand says it is the best in the market. The ads uses emotional, logical, and needs appeals. In the four ads, four types of sleek cars are advertised. All of the ads make claims that the car is the best compared to the rest. Range Rover claims it is the first in the field of equals. Lamborghini ad claims it is a raging bull. Bentley says it is the best of the breed. Aston Martin says it delivers rapidly. In advertising, the purpose...
3 Pages(750 words)Essay

Consumer society

..., thus ensuring the information on weight and measures is not falsified. Consumerism being an ideology that encourages purchase of goods and services it aroused criticism in the works of Veblen (Schor & Holt, 23). He examined the middle class population that emerged in the twentieth century. This examination became fruitful in the twentieth century through the application of the process of globalization. Hence, the consumer society got perceived as a consumer activist or consumer protection society which seek to protect consumers by ensuring that advertisements possess portray the real image of the product and it does...
4 Pages(1000 words)Essay

Consumer Pharmaceutical Advertising

...Consumer Pharmaceutical Advertising ABSTRACT The report proliferates some of the fact regarding “Direct to Consumer Pharmaceutical Advertising in the USA”. In this regard, some of the different types of advertisements that DTCA possess is revealed. It has been identified DTCA possesses both pros and cons that have affected the consumers as well as the pharmaceutical companies. In this regard, FDA should strongly implement the guidelines, so that the promotional activities performed aid in leading towards a healthy society. Moreover, the consumers should be cautious regarding healthcare products, so...
15 Pages(3750 words)Article
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Advertising and the consumer society for FREE!

Contact Us