We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

Advertising and the consumer society - Essay Example

Comments (0) Cite this document
Advertising and the Consumer Society Name Institution Date Advertising and the Consumer Society Reaction to the article “Confessions of an Ad Man and Five Reasons Why Advertising is Good for us” Introduction Advertisements are a common facet…
Download full paper
Advertising and the consumer society
Read TextPreview

Extract of sample
Advertising and the consumer society

Download file to see previous pages... According to the writer whose pseudonym is ‘sandramp’, advertising actually plays a very important role in modern society. Thesis Statement: Even though there are ways in which advertisements have actually been beneficial to viewers, their role in modern society has become more unhelpful with the emergence of consumerism as a global trend. Advertising has given rise to hedonistic consumerism which is detrimental to the productivity of entire communities. The Emergence of Consumerist Trends due to Capitalism In capitalism in the 21st century, production is no longer the main objective. Capitalism is now focused on the exploitation of consumers all over the world. Through advertising, capitalism now aims to manipulate the impulses of gullible consumers from markets all over the world. According to Fromm and Garton (2013), in 2012 alone, approximately $557 billion was used in global advertising operations. Instead of functioning as a tool that helps modern citizens to make informed decisions when selecting the products that they wish to purchase, advertisements are now used as a tool of deception by multinational corporations to coerce people into purchasing products that they do not require. Advertisements are used to promote luxurious lifestyles which are unnecessary through celebrity endorsements and subliminal messages. Advertising cannot be said to be an innocuous practice. Advertising actually has the ability to commodify its listening viewers. Moreover, it can only do this if its audience allows it to (O’Shaughnessy and O’Shaughnessy, 2007). According to Kellner, American media actively determines how people view even their roles as men or women in the society. This is because Americans spend a lot of time watching various programs. This means that these individuals also form ideas around the notion of the powerless or powerful members of society based on what they see on television (Pomerance & Sakeris, 2011). According to Kellner, one way through which advertisements were used to create the ideal representation of American masculinity was through the popular Camel Cigarette advertisements depicted in the Rolling Stone Magazine. Naturally, every impressionable boy would want to look like or in some fashion resemble this supposed upholder of American maleness (Mathur, 2013). For American women, the popular Sixties movie star, Marilyn Monroe was for a long time the ideal of American womanhood. She had a perfect figure and lived for the men in her life. Many times advertisements that had her photograph in magazines always included the caption that “blondes always have more fun” (Pomerance & Sakeris, 2011). According to Kellner, this would trigger the obsession that women of different ethnicities all over the world have developed with donning blond tresses (Pomerance & Sakeris, 2011). Advertising and its Impact on a Consumerist Society The function of consumption ought to be aimed at the realization of healthy physical, as well as psychological development in the human population (Sandramp, 2010). However, currently, the healthy consumption of goods has degenerated into an unhealthy type of consumerism that is mainly hedonistic in character. Advertisements, in encouraging consumerism among populations, seek to emphasize that consumers will achieve self-fulfillment as well as more development by purchasing additional products. In selling such hedonistic ideals to the masses, entire populations are bred to be hard core consumers who develop unhealthy individualistic viewpoints. In the past, the encouragement to live such a lifestyle was mainly aimed at the few very wealthy individuals in each society. Moreover, the rise of advertising has allowed for this ideology to be aimed at all populations ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Advertising and the consumer society Essay Example | Topics and Well Written Essays - 1500 words”, n.d.)
Retrieved from https://studentshare.org/sociology/1491732-advertising-and-the-consumer-society
(Advertising and the Consumer Society Essay Example | Topics and Well Written Essays - 1500 Words)
“Advertising and the Consumer Society Essay Example | Topics and Well Written Essays - 1500 Words”, n.d. https://studentshare.org/sociology/1491732-advertising-and-the-consumer-society.
  • Cited: 0 times
Comments (0)
Click to create a comment
Causes and effects of advertising on society
Scholars on marketing and advertising postulate that advertising provides the much needed information and data that customers require to make decisions about their purchases (Ries and Trout, 2001), and as such, advertising serves the needs of the society as well as helping the manufacturer in selling his products
3 Pages(750 words)Essay
Consumer Society Gives People Choice
It is increasingly clear that consumer in the modern world is exposed to a number of choices. This comes with a number of dimensions as we live in a postmodern world and attempt at building a culture of consumers being the drivers decisions and processes that manufacturers and distributors engage in society’’.
6 Pages(1500 words)Essay
How does advertising affect society
One essential attribute of a sound human personality is that it endows a person with the capacity to decide as to what one really needs to lead a satisfied and contented life. Almost everyone is tentatively aware of the fact that quintessentially speaking, human needs tend to be few and narrow and given a choice, most of the humans do have the capacity to allocate their monetary resources in a manner that leaves them content and satisfied (Moton & Dumler, 2009, p. 538).
3 Pages(750 words)Essay
Improvement in advertising, enhances consumer culture of society
Improvement in advertising, enhances consumer culture of society IThe debate about this brings to the fore one fact that these two phenomena are interdependent in their drive of society. This can be better seen with reference to a television ad that has been considered outstanding for its impact on the audience and expected return to the advertiser.
4 Pages(1000 words)Essay
Consumer Society
Class and production modes are two most important factors which determine the distribution of economic and social resources. A major concern of social thinking is to identify the nature of these relations and to trace their social and political effects, consumer society and new social values.
5 Pages(1250 words)Essay
The Changing Role of Advertising And Promotion in Consumer Markets
In today's consumer-driven economy, people no longer buy for economic value or reason but because of the influence of images created by advertisement in media, which has become a powerful determinant on the purchasing decisions of consumersThis perception of present-day consumer behavior confirms that in the efforts of businesses to connect with consumer, it has come to a point where the quality of advertising is more important than the quality of a product.
10 Pages(2500 words)Essay
Advertising has become necessary in business or any endeavor these days. Businesses and organizations need to get the attention of the mostly busy 21st century citizens of the world. Advertising strategies have to be well planned in order for it to be successful in
2 Pages(500 words)Essay
The impact of advertising on male consumer
The problem is that gender identity plays a role in consumption and the importance of brands, and in this decoding. Since much has been written about female consumerism, and not as much attention is paid to male consumerism, the focus of this paper is on the male consumer and how advertising shapes his consumption patterns.
17 Pages(4250 words)Essay
Consumer society gives people choice.disscus this claim
Postmodernism as an age and a phenomenon have increasingly borne the greatest responsibility as far as consumerism is concerned. In the United Kingdom, for instance, a number of departmental stores have cropped up in response to consumerism
5 Pages(1250 words)Essay
Consumer society
Therefore, a consumer society can also be perceived as one which is specialized in the consumption of material goods as a vital feature of
4 Pages(1000 words)Essay
Let us find you another Essay on topic Advertising and the consumer society for FREE!
Contact us:
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us