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Consumer Society Gives People Choice - Essay Example

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The purpose of the following essay "Consumer Society Gives People Choice" is to discuss contemporary Consumer Society and its features. Furthermore, the paper focuses on the Consumer Sovereignty, arguments for it and its causes and institutions…
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Consumer Society Gives People Choice
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Download file to see previous pages Hinchcliff et al, (2009) see consumption as a lifestyle and something that comes as a result of socialization. It is therefore, for him, a lifestyle involving people using goods and services, as the last bearers. It therefore for him the end line of ‘economic activities’ begins with assessment of the resources available and goes on through to the production stage and distribution.
Consumer Society, or rather Consumerism, has been viewed as an economic as well as a social structure tailored and lined on the calculated systematic creation and fostering of a desire to purchase goods and services in greater amounts and sometimes with a tinge of variety. It is a process that sows the seed of belongingness (Hinchcliff et al, 2009, pg 20).
The major understanding by social scientists is that consumption presents different values, attitudes and a sense of belonging (Hinchcliff et al, 2009, pg 21). The characteristic of the consumer society can be examined in the context of the common expression that support the concept consumer society and the lifestyle that individual and collective consumers exhibit as far postmodern consumerism is concerned. For Social Scientists, a number of factors come into play as far as consumer choices go. These include income, media, goods and their nature, educational status, social expectations, peer influence among others. Some of the variables to these would perhaps be captured in the popular expressions would be like ‘everybody is a walking advertisement’....
It is a process that sows the seed of belongingness (Hinchcliff et al, 2009, pg 20). Features of the Consumer Society The major understanding by social scientists is that consumption presents different values, attitudes and a sense of belonging (Hinchcliff et al, 2009, pg 21). The characteristic of the consumer society can be examined in the context of the common expression that support the concept consumer society and the lifestyle that individual and collective consumers exhibit as far postmodern consumerism is concerned. For Social Scientists, a number of factors come into play as far as consumer choices go. These include income, media, goods and their nature, educational status, social expectations, peer influence among others (Hinchcliff et al, 2009, pg 21). Some of the variables to these would perhaps be captured in the popular expressions would be like ‘everybody is a walking advertisement’. Consumer Sovereignty (Hinchcliff et al (2009) seems to contend that that from the time of the Economists Adam Smith, economics debates have always had the assumption that the centre of a sound economy is based on the final demand of goods/services; therefore, it is believed my man. Economists argue that meeting the demands involves amicably seeking to ensure that their desires are met and that they are centre of production and promotion of conspicuous buying and therefore fitting the label “these are the seduced ones of the nineteenth century” (Hinchcliff et al, 2009, pg 32). Arguments for the Consumer Sovereignty: What are some of the causes and institutions? The basic assumption here is that the consumer in the modern ...Download file to see next pagesRead More
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