Nobody downloaded yet

The impact of advertising on children and youth - Thesis Example

Comments (0) Cite this document
This thesis will be aimed at assessing the linkage between advertising initiatives through TV, internet as well as print media and the development of children/youth from a social perspective taking into account the various measures recently adopted by governmental bodies, industrial communities…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER95.9% of users find it useful
The impact of advertising on children and youth
Read TextPreview

Extract of sample "The impact of advertising on children and youth"

Download file to see previous pages Advertising through media options have often been argued, mostly in the negative connotation, to strongly influence the children and youth. Correspondingly, whether media exposure has been one of the major contributory factors towards the degrading social contexts, especially within the segment comprising of children and youth, has been a commonly debated issue in the global plethora (Villani, 2001). Where scientists accuse these media advertising to influence the psychological as well as the physical growth of the children and the youth, socialists argue 21st century advertising to encourage violence within the society. Stating precisely, obesity, learning behavior of children and youth, lifestyle preferences of these populaces and on the whole the development of these individuals have been widely argued as strongly influenced by advertising in the recent phenomenon (Wiecha and Kim, 2013; Kunkel et. al., 2004). Where on one hand, the significance of advertising has increased in the industrial context; on the other hand, social issues such as school drop-outs, teenage pregnancy rate, violent acts performed by young adolescents as well as obesity has also increased. Hence, researchers have often been inclined towards examining any possible linkage between these alterations in the industrial and the social contexts which has, in major instances, led to the classification of advertising as a negative force in this context. It is worth mentioning in this context that advertising is applied with the sole intention to generate awareness amid the targeted audiences. However, when concentrating on the impacts caused by advertising on the children and youth, either positive or negative, it can be observed that not the intention but the contents of advertising tend to impose major influences on these populaces (Diaz, 2011). Apparently, owing to the fact that a majority of the audiences of media today comprises children or youth, it becomes quite challenging to exclude these populaces from the audience group even though the message conveyed through the advertising is actually intended towards other age group people. Role of parental guidance has also been argued in this context which is expected to obstruct the negative influences caused by advertising on the adolescents. However, studies conducted with emphasis on this particular aspect, yet lack precise connotation to the linkage or the impact caused by advertising on children and youth along with the limitation of rational judgments on the role of family as well as the advertisers to combat such an issue (The Australian Psychological Society, 2000). This thesis will be aimed at assessing the linkage between advertising initiatives through television, internet as well as print media and the development of children and youth from a social perspective taking into account the various measures recently adopted by governmental bodies, industrial communities as well as social organizations. With this aim, the thesis will critically evaluate the psychological as well as the physical impacts caused by advertising on the populaces (i.e. the children and youth) suggesting few remedial actions based on the identified benefits and risks associated with such media exposures. Advertising to the Young Audiences Advertising to the young audiences, that is to the children and the youth has been proved to be quite beneficial for the advertising industry throughout the globe. It has been apparently observed in this similar circumstance that the advertising industry spends nearly about $12 billion per year on making advertisements particularly targeting to the ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“The impact of advertising on children and youth Thesis”, n.d.)
Retrieved from
(The Impact of Advertising on Children and Youth Thesis)
“The Impact of Advertising on Children and Youth Thesis”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF The impact of advertising on children and youth

Ethical issues surrounding children advertising

...their parents and this makes the job tough for the parents to monitor their children movements (Patrick 1998). Children are mostly affected by these advertisements because they cannot differ between what’s right and wrong, if they see anything flashy and glowing they tend to force their parents to buy it. It has a massive impact on child development so advertisements are considered to be a multi- million project. Children consider themselves inferior if they don’t have the new array of products which they desire, which was referred to as narcissistic wounding. Psychologists claim that the advertisers are busy making...
15 Pages(3750 words)Essay

Ethical Issues Supporting Children Advertising

...debate about the impacts such advertisements could have on young, vulnerable, and easily influenced consumers. One issue with children advertising is that kids are not capable of differentiating between the programme and the advertisement. Hence, youngsters do not have the same critical thought as grown-ups do and more apt to believe ads (Buijzen & Valkenburg 2005). Ads may take advantage of children’s irresistible desires for bodily gratification, attachment, play, persuading them to choose prefer physical items over socially driven alternatives. Some scholars claim that ads make children impulsive, impatient, and...
4 Pages(1000 words)Essay

Assessment of Children and Youth

...? Assessment of Children and Youth Assessment of Children and Youth More than often, children and youth participate in different physical activities as they grow up into adulthood. As a result, they become exposed to different dangers that come with the physical activities even though; they enjoy the outcome of physical activity. Therefore, it is essential to take specific precautions as children and youth undertake exercise and fitness testing by engaging parents and guardians in understanding their health complications. As a result, an assessment that involve enquiries on health history, risk factors...
5 Pages(1250 words)Assignment

Effects of Advertising on Children

...targeting children over 6 and girls between 6 and 13 known to spend their money on toys, lip glosses, clothing and accessories. The Internet has been widely used as an emergent mode of advertisement among children riding on the findings that children spent a lot of their time on the Internet (Asadollahi & Tanha, 2011). Through online marketing, the frequently visited sites would have pop-up advertisements or sponsored advertisements which open up the children to a myriad of advertised products and services. Positive impact There are scholars who have argued on the positive aspect of...
8 Pages(2000 words)Essay

Alcohol Advertising and Youth

...they have of its possible ill effects is that of the disorientation brought about by the pseudo-power outage and the mysterious kiss that came with it. The victim who got kissed has no idea who kissed him because it was dark. He only knows of the taste left by the mysterious person's lips. This part of the ad is shown even before he gets to drink anything but the harsh reality is that this usually occurs when he's had too much to drink. He won't be able to tell who's kissed him, even if the lights were on. By then, it probably wouldn't be so funny anymore and it probably won't end with just a kiss. These are the things left out by the advertisement, things that belong to the darker side of the alcohol story. The...
4 Pages(1000 words)Movie Review

Advertising to Children

..."Stainer A, Stainer L Business Ethics: A European Review (Uk), 1995 Vol 4 Issue 4 65. Laczniak, Gene R. And Patrick E. Murphy (1991), "Fostering Ethical Marketing Decisions," Journal Of Business Ethics, 10: 259-271. 66. Laczniak, Russell N. And Sanford Grossbart (1990), "An Assessment Of Assumptions Underlying The Reasonable Consumer Element In Deceptive Advertising Policy," Journal Of Public Policy And Marketing, 9: 85-99. 67. Michael Schudson, Advertising, The Uneasy Persuasion: Its Dubious Impact On American Society, 1984, New York: Basic Books, P. 15-16. 68. Liebert, R.M., Sprafkin, J. (1988), "Television Advertising And Children", The Early...
38 Pages(9500 words)Coursework

Advertising targeting children

...was compared to data from a town where fast food advertising had been banned. The difference between these figures was then used to determine the impact of the advertising. More specifically a triple difference methodology was used to examine these statistical findings. The researchers indicate that a ban on fast food advertising resulted in a reduced amount of fast food consumption by as much as $88 million United States dollars per year. I found this study easy to understand, including the way the research was conducted. I appreciated this research as it brings to one’s attention the way that advertisers can manipulate children into...
4 Pages(1000 words)Essay

Advertising Targeting Children

...Advertising Targeting Children 31th, October, Simona, D. . The construction of fun in food advertisements targeting children. Bradford: Emerald Group Publishing, Limited. Advertising targeting children have always raised an alarm due to the content and the regulation governing advertisement and the rights of children. It is important to note that children in most countries refer to young people under the age of 18 years. At this age, these groups of people are considered indecisive and most of their decisions have to be made by their parents. After examining and evaluating...
2 Pages(500 words)Essay

Study the Impact of advertising on children ( all media)

...Impact of advertising on children Introduction Advertising is nor a recent endeavor for the human beings. Despite this fact, it is possible to indicate that the main driver in the prominence of the advertising industry is the development of the mass media. This development has made it possible and easier for advertisers to reach a large number of people through some of their print, radio and television advertisements (Gbadamosi et al, 2012). Nevertheless, there have been some developing concerns over some of the advertising that target children, which proceed through both the television and the radio medium. For this reason, a number of governments have passed several legislations that are aimed at protecting children from some... of the...
3 Pages(750 words)Essay

Impact of Advertising

...Impact of AdvertisingAdvertising encourages materialism and it is must for any society. I perfectly agree with the statement because not only it fulfills human needs but also it instills spirit of competition in market place to fulfill desires of consumers. It helps enhance efficiency at all levels including production, delivery system and support services. Impact of advertising on society is enormous. The paper attempts to explore benefits of advertisements in enhancing materialism in the society at large in the following paragraphs. Materialism Means More Consumption Zinkhan (1994) argues, "Materialism encourages...
3 Pages(750 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Thesis on topic The impact of advertising on children and youth for FREE!

Contact Us