Nobody downloaded yet

The effects of tobacco advertising on youths - Research Paper Example

Comments (0) Cite this document
Summary
Tobacco use has significant implications for the social and economic aspects of the youth. Despite various measures that have been taken to reduce the use of tobacco among the youth, tobacco is still…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER95.6% of users find it useful
The effects of tobacco advertising on youths
Read TextPreview

Extract of sample "The effects of tobacco advertising on youths"

Download file to see previous pages In addition, the images in various advertisements relate tobacco smoking with accomplishment, liberty and as a way of relaxing (Farrelly et. al., 2001). Youthful age is considered as an age whereby individuals engage in experimentation process with various things. Therefore, tobacco use is depicted as alluring through the process of advertising, which is appealing to most youths. Furthermore, the media through various forms of adverting plays a role in terms of exposing the youth to tobacco use. Most advertising companies engage in the use of celebrities to promote various tobacco brands. Hence, the youth who mostly associate with celebrities are lured into smoking through advertising with this kind of advertising. Various reports have indicated the fact that the youth are considered as being more approachable to various forms of tobacco advertisements as compared to adults. The forms of advertising that are use by various companies involve print and promotional form of advertising. In addition, newspapers, magazines, and posters have been used by the tobacco industry as a media of advertising (Reddy et.al., 2006).
The youthful period is regarded as a very crucial period of an individuals life. The actions of individuals during this stage greatly affect their future in terms of development and their careers. The youthful mainly illustrated by various passionate acts that can either be positive or negative in nature. During this stage, an individual engages in the process of experimentation with everything within their proximity. Tobacco smoking among the youth is considered as a vice that has far-reaching implications in terms of both the health and economic aspects. The main driving force to youth tobacco smoking is the advertisement that is mainly utilized by the tobacco industry (Pollay et. al., 1996). Therefore, advertising is considered as a powerful tool that is highly persuasive, especially among the youth. The process of advertising through ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“The effects of tobacco advertising on youths Research Paper - 1”, n.d.)
Retrieved from https://studentshare.org/journalism-communication/1695261-the-effects-of-tobacco-advertising-on-youths
(The Effects of Tobacco Advertising on Youths Research Paper - 1)
https://studentshare.org/journalism-communication/1695261-the-effects-of-tobacco-advertising-on-youths.
“The Effects of Tobacco Advertising on Youths Research Paper - 1”, n.d. https://studentshare.org/journalism-communication/1695261-the-effects-of-tobacco-advertising-on-youths.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF The effects of tobacco advertising on youths

Effects of Advertising on Children

.... Retrieved 30 November 2012 from http://archive.news.iastate.edu/newssity /2011/jan/adviolence Halford, J. (2012, October 2). Regulation of junk food advertising has minimal impact. University News. Retrieved 30 November 2012 from https://news.liv.ac.uk Harris, J. L., Bargh, J. A. & Brownell, K. D. (2009). Priming effects of television food advertisement on eating behaviour. Health Psychology, 28(4), 404 – 413. Jones, S. C., Gregory, P. & Kervin, L. (2012). Branded food references in children’s magazines: ‘advertisements’ are the tip of the iceberg. Paediatric Obesity, 7(3), 220 – 229. Jones, T. (2008). Violent advertising on Canadian primetime...
8 Pages(2000 words)Essay

Effects of Technology on Advertising

...? Effects of Technology on Advertising Introduction In contemporary terms, to advertise is to publicize a product, service, or event in order to promote sales or attendance. This therefore implies that advertisement is the process of making known the existence of a particular product. However, commerce and journalism defines advertisement as any paid form of non-personal representation of a good, service or event by an identified sponsor; in which case the sponsor could be the producer of the good or the service provider. Journalism becomes of essence in the study of advertisement since adverts are run on media and target large,...
8 Pages(2000 words)Essay

The impact of tobacco advertising on the females

.... Tobacco Company has put an effort to build strong brands with an identity, an execution aimed consistently over time at a well-defined target audience and, a market position (Rawlinson, 2009). Tobacco advertising and promotion have been effective in the view of both advertising industry and consumers. The study of Koponen showed that the purchasing behaviours correlated with scores on the standardised personality inventories. Positioning is the place a product, group of products, or a brand occupies in the mind of consumer in relation to competing offerings. The position of various cigarette brands in the target of appealing to women consumers was based...
7 Pages(1750 words)Essay

EU ban on Tobacco advertising

...tobacco advertising. As part of their marketing strategy, tobacco companies use the help of advertisements and promotional schemes to boost sales and earn higher profits. On 7 December 1941 serious restrictions was imposed upon the advertisements of tobbaco. Opposition is against the advertisements trying to portray smoking as safe or as a representation of masculinity. They do not do any good except for giving misleading claims and leaving a bad impact on the young and pure minds of teenagers and youth. Pasting advertising posters and brochures along racing tracks, stadiums and rail tracks was...
8 Pages(2000 words)Essay

The Promotion of Unhealthy Habits through Smoking

...mislead people. In the United States such resistance culminated in the Master Settlement Act (MSA) signed on November 1998 between 46 states and five territories and he major tobacco companies viz. Phillip Morris Companies (now known as Altria), RJ Reynolds Tobacco, Lorillard Tobacco, and Brown and Williamson. The MSA came into effect in 1999 and curbed outdoor cigarette advertising, transit advertising, cigarette-related cartoon characters, product placement in the media and tobacco merchandizing (Krugman et al, 2006, pp. 197). Simultaneously, it had been made mandatory that all tobacco products carry...
13 Pages(3250 words)Essay

Ethical Marketing and Tobacco Advertising

...et al. 2001). PoP is sophisticated marketing strategy designed to offset the possible beneficial effects of tax increases and policies restricting tobacco advertising (Aquilino and Lowe 2004). In such case, the tobacco companies strategy of spending significantly on point-of-purchase advertising and promotion is suggested to undermine the efforts to reduce exposure of tobacco advertisements to youth (Wakefield et al., 2000). A recent study revealed that the tobacco manufacturers, in general, offered larger incentive payments to convenience stores to encourage special promotional...
16 Pages(4000 words)Essay

Advertising effects in social network

...of institute ADVERITISING EFFECTS IN SOCIAL NETWORK CLOUD COMPUTING IN ENTERPRISES –ADVANTAGES AND DISADVANTAGES [Pick the Contents Contents 2 Introduction 3 The Cloud Computing Revolution: 4 Sanmina-SCI: Cloud Computing Revolutionizing business operations 4 The Benefits of Cloud Computing: 5 The Cloud Computing Market: 6 The Advantages of Cloud Computing: 8 Virtualization: 8 System Administration: 9 Reduction in Financial Impact: 9 The Disadvantages of cloud Computing: 10 Reliability and Security of Data: 10 Dependency on Provider: 10 Privacy and Confidentiality: 11 Reluctance to provide service: 11 Conclusion: 11 References: 12 Introduction Cloud Computing emerging as a preferred solution to an organization’s learning...
10 Pages(2500 words)Essay

Tobacco-

...the leading causes of preventable health conditions and death (Jiloha 64). This is partly due to the fact that there are numerous cigarette manufacturing firms, and cigarettes are easily available in most retail points. All these factors coupled with prolific advertising, encourage the development of smoking habits among the youth. According to Jiloha (64), an estimated 1.3 billion people smoke tobacco worldwide, and half of this population will prematurely succumb to some form of tobacco-related illness. Tobacco smoking accounts for 5 million deaths annually, with tobacco related illnesses being the second major cause of death (Jiloha...
6 Pages(1500 words)Research Paper

Tobacco advertising should be banned

...perspectives as it attracts attention of young generation and creates the wrong perception of cigarette usage covering its outcomes. Reference List: Nelson, Jon P."Youth smoking prevalence in developing countries: effect of advertising bans". Applied Economics Letters, 2003,10, 805–811. Available From: http://web.b.ebscohost.com/ehost/pdfviewer/pdfviewer?sid=947a1e7f-7067-4d59-b450-6cae820315d5%40sessionmgr115&vid=2&hid=118 Lancaster, Kent M. and Lancaster, Alyse R. "The economics of tobacco advertising: spending, demand, and the effects of bans". University of Miami, USA. Available From:...
4 Pages(1000 words)Essay

Tobacco

...of tobacco (Gale et al. 2008). Employment Tobacco is a large industry that can support different types of people at different levels in an economy. Tobacco industry does not only create job opportunities for farmers and industry workers but also it can avail jobs in other firms such as warehouses, wholesale and retail stores. Advertising, transportation and litigation services of the tobacco products create job opportunities. Social settings Expectations from any multinational company are huge, they are not only expected by the managers, employees, and consumers to package, advertise, promote and sell their products but they are suppose...
10 Pages(2500 words)Term Paper
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Research Paper on topic The effects of tobacco advertising on youths for FREE!

Contact Us