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“Each year smoking kills some 431 000 people in the community, 110 000 of them in Britain” – such lamentable statistics is suggested by Vickers (p. 1995). Hence, addiction to cigarettes remains to be an important and relevant problem for people in Europe and this problem may be straightforwardly related to tobacco advertising.
It is definite fact that tobacco advertising should be banned and such kind of publicity for product which kills people’s lungs and takes away its lives should be prohibited. Actually, “in 1999, the European Parliament approved a ban on all forms of advertising for tobacco products” (K.M. Lancaster and A.R. Lancaster, 41). This decision is considered to be appropriate and wholesome. There are some straightforward reasons for such an idea and they are absolutely logical and reasonable.
The essential point which is worse to mention is stopping children to become addicted to the cigarettes. It is suggested that five of six adult smokers commence this horrible addiction at the age of sixteen (Vickers, p. 1995).
This is the time of rebellion and adolescent extremist orientations. Children in that age do not realize all consequences and harmfulness of cigarette addiction. And three influential factors which induce young people to smoking addiction due to Nelson (808) are:
They all are connected and presuppose young person to harmful habits like smoking for example. Advertisements itself is related to social environment sphere as we can observe them everywhere in the streets, on television or newspapers. We are a consuming generation, so advertisements are considered to be our environment.
At the same time an appealing advertisement may attract attention of young generation and encourage them to buy a pack of cigarettes. Such advertising compose a wrong perception of what cigarettes are and what implications their usage may cause.
Moreover, advertising campaigns create false
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The author elaborates the manipulative advertising and the way manipulative advertising impacts the working of laissez-faire economy. He/she also discusses whether manipulative advertising should be resisted or not. The author discusses the different advertising regulations and institutions in charge to implement those regulations.
Most smokers justify smoking out of initial curiosity and as a means to relieve stress; to eventually being hooked permanently and not knowing a way out. The Centers for Disease Control and Prevention (CDC) has revealed in its official website of the following pertinent facts: “An estimated 46 million people, or 20.6% of all adults (aged 18 years and older), in the United States smoke cigarettes.
Tobacco companies are targeting women with advertising. Female smoking increased in United States when cigarette marketing targeted women in late 1960s and earlier in 1930s. This advertising was aiming to elicit an emotional response from the audiences. The consumers felt that they are buying their self-image when purchasing cigarettes.
It may be done through various means like magazines, posters and billboards. While perceived as a vital tool for economic prosperity, it also has some social implications. Advertising has tremendously invaded the public domain, like schools, hence has influenced the public in some ways.
The issue is that the European Union have precised that the advertising of tobacco should not be allowed. Opposition is against the advertisements trying to portray smoking as safe or as a representation of masculinity. They do not do any good except for giving misleading claims and leaving a bad impact on the young and pure minds youth.
The author states that tobacco industries are one of the largest sectors that raise the tax revenues. Banning it would, therefore, result in losing all these millions of dollars that tobacco industries provide. The tax returns from tobacco are also generated from its numerous advertisements and exportation.
Statistics from the World Bank indicated in 2012 the number of cigarettes sold worldwide hit 850 billion mark testifying how prevalent the vice is rooted in our societies. However, some conservative communities have banned smoking of cigarettes and other products related
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