DQ1Chapter 7 Video Organic Vall Family ofFarms - Essay Example

What trends do you think have impacted the success of organic dairy farms? The trends towards eating healthier, losing weight, and being more in touch with nature have positive impacted the demand for organic dairy products. During the organic dairy process the animals are protected, are fed superior food, and are treated in a better manner. Organic farmers are required by law to manage their farms in a more environmentally conscious manner. The animals are kept away from pesticides that may be applied to the land.

One of the primary reasons this industry has had so much success is due to the governmental certification programs that exist which ensure the quality of the food products. Are these trends demographic, lifestyle or cultural in nature? The trend towards eating healthier organic foods is a lifestyle change. People in the United States have become more conscious of the food items they eat. The organic food industry in the United States has grown from $1 billion in sales in 1990 to $26.7 billion in sales in 2010 (Ota, 2011).

The trend towards organic foods has also become popular in other parts of the world such as Europe. What other types of products could capitalize on these trends? The organic food industry can capitalize on products beyond dairies. One of the most popular organic food items are vegetables. Other organic food products that can be found in organic food marketplaces nationwide include fruits, pastas, breads, grains, and supplements (Truefoods, 2011). Discuss the potential success of an organic dairy 30 years ago.

30 years ago the potential success of an organic dairy was limited due to the fact that the industry was in its birth stage. The distribution networks were not adequate and the overall demand for organic products was low. The operating costs for an organic farmer were much higher which led to higher prices for the consumers. ReferencesOta.com (2011). Industry Statistics and Projected Growth. Retrieved February 2, 2012 from http://www.ota.com/organic/mt/business.html Truefoodmarket.com (2011).

Organic Food. Retrieved February 2, 2012 from http://truefoodsmarket.com/