StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...
Nobody downloaded yet

Current Marketing Mix of Natures Organics - Case Study Example

Comments (0) Cite this document
Summary
The paper "Current Marketing Mix of Natures Organics " highlights that as generally speaking, Organic Care has various ranges of products with affordable cost, compared to other homogeneous products, people tend to buy this brand over and over again…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER92.4% of users find it useful
Current Marketing Mix of Natures Organics
Read TextPreview

Extract of sample "Current Marketing Mix of Natures Organics"

Download file to see previous pages Organic care products are consumable products and the majority of its products are for young customers. The main differentiation of Organic Care products is its contents which distinguishes it from other products. Organic Care is a hair care product of ‘Natures Organics’. Organic Care is made from natural elements, instead of commonly used synthetic ingredients. This product helps to cleanse the hair and provide much nourishment. General perspective says that other shampoo brands contain chemicals which can damage the hair of the user. But Organic Care from Natures Organics provides the best alternatives to chemical-based shampoos. The regular chemical-based shampoo is harm for hair and can cause damage to the shine. Organic Care provides good substitutes for another chemical shampoo. Organic Care provides a wide range of products which provide the customer with the freedom to choose. The herbs and natural hair oil in organic products made them special and it can lock the soft smell and shine. Moreover, to provide more efficient customer service, the organisation uses the formula titled ‘natural miracle’ which balances the moisturizer and nourishes the health of the users’ hairs. The consumer can feel their hair soft and manageable, by using these products every day (Buzzle 2011).
Price is a vital issue in marketing. The pricing of product affects product sales and distribution. Many factors have to be considered before deciding the pricing strategy of products. At first, the cost of making the product is to be identified. The price must be set in a way that it covers the cost of production and the service cost. The cost of operating the business such as variable cost also needs to be considered for example the salaries of employees, financing cost, inventory cost and others. The market research must be conducted before setting the price of product.  ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(Current Marketing Mix of Natures Organics Case Study - 1, n.d.)
Current Marketing Mix of Natures Organics Case Study - 1. Retrieved from https://studentshare.org/marketing/1749854-marketing-100
(Current Marketing Mix of Natures Organics Case Study - 1)
Current Marketing Mix of Natures Organics Case Study - 1. https://studentshare.org/marketing/1749854-marketing-100.
“Current Marketing Mix of Natures Organics Case Study - 1”. https://studentshare.org/marketing/1749854-marketing-100.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Current Marketing Mix of Natures Organics

Marketing Mix

All the element s of the marketing mix can affect consumers is multiple ways. Therefore, marketing mix is used by firms to achieve its objectives (Lancaster and Reynolds 2003). This happens when these marketing tools are employed by an organization to pursue the target market marketing of a product entails creating an excellent marketing mix with the right product being matched with the right price, suitable proportions and in the right place. When developing a befitting marketing program for an organization, the marketing manager is required to weigh behavioral forces before juggling marketing mix elements while taking into account the resources at his disposal. The organization must consider itself as a single organism in a wor...
8 Pages(2000 words)Essay

Marketing Mix

...?Table of Contents Introduction 2 Tasks a. Review of the marketing mix 2 b. Discussion of the pre-launch plan. 2 c. Objectives of the marketers 2 d. Pre-launch activities pre-launch activities 3 e. Elements of the Marketing Mix being focused and missing 3 g. Claims for the success of the launch. 3 h. Evident theoretical concepts etc 3 2.Discuss the advantages and disadvantages of adopting the approach taken in launching the new hotel 4 a. Areas for improvements 4 c. Other campaigns for comparison 4 3. A Review the website for the hotel and discussions which elements of the initial launch are being promoted in their marketing promotions. a.. Discussion on which elements of the marketing mix are still being promoted 5 b. Considerations...
4 Pages(1000 words)Essay

Marketing mix

...?The concept of marketing mix (MM) introduced by Neil Borden in 1953 referred to the mixture of elements useful in pursuing a certain market response(Waterschoot and Bulte 1992). The elements or the 4Ps were subsequently added by McCarthy and since then MM is considered an important tool for marketing managers. As firms started venturing overseas, Kotler added two more Ps because of the political nature of the new marketing environment. Magrath found the 4Ps insufficient for the service industry and added three more elements – personnel, physical facilities and process management (Low and Tan 1995). All these suggest that the concept of marketing mix has evolved over time as the 4Ps were initially based on the production and supply context...
6 Pages(1500 words)Essay

Marketing Mix

"On this path the business grows either by logical extensions of the existing product line (new performance levels, and added features or services) or the addition of related products" (Day 320). If only life was as simple as that. The marketplace is dotted with products that have fallen on the wayside. Product development involves a lot more than the whims of a few people within the organization. Prahalad and Ramaswamy claim that it is the customer who has the competence to create value. (Prahalad and Ramaswamy 81)
"Price is the marketing mix element that produces revenue; the others produce costs" Kotler 456. The way a company prices its products depends on what its wants to achieve through that policy. The pricing objectiv...
4 Pages(1000 words)Essay

Marketing Mix

... the organization’s umbrella. The elements of the marketing mix might not be applicable to every organization or product since there are discrepancies in the understanding of each and every product. However on the condition that all of these 4P’s create value for the end user is something to understand from. The 4P’s basically outline the exact basis for the know-how related with the product as the product itself is discussed which includes the brand mark or the house mark as well as the symbol. (Lazer, 1971) The aspect of price includes whether or not this product is sold in line with the industry’s other competitors or it is skimmed to a high price right at the very beginning of its induction in the market. At times, this product could...
6 Pages(1500 words)Essay

Marketing Mix

...Marketing mix Marketing mix comprises a set of four key decisions that a company has to take into consideration before introducinga new product into the market. These four variables help the managers in an organization to develop appropriate key decisions essential for smooth running of any organization operation. These variables are; product, price, place and promotion (Ferrell, 2010). Product Products serve to be the first variable in the marketing mix. Every organization must make product decisions first before making any marketing plan. Product can usually be divided into three parts i.e. the core product, the augmented product and the tertiary product (Ferrell...
5 Pages(1250 words)Research Paper

Marketing Mix

...Insert of Marketing mix Successful businesses often employ certain marketing strategies which aim at improving their products to their prospective consumers. The amount of goods sold by a given business organization is strongly determined by the types of marketing strategies she has put in place to attract the customers. This paper will examine various marketing procedures for different Products. According to Peterson, the best way to market a brushless car washer in Terre Haute is by using the media houses for instance the television networks. Since television is a common property in most regions, the wash can be marketed through this means by simply airing the whole advertisement on the local television network so that people can view...
1 Pages(250 words)Essay

Marketing mix

...Marketing Mix Marketing Mix At Eat Smart Supermarket, we are committed to providing high quality services at competitive prices for the benefit of all our clients. After all, as an organization, we believe in guaranteeing the right product at the right price, at the right time and in the right place. We will do all that we can to satisfy our diverse clients’ needs. For this to be accomplished, we will need to adopt the most appropriate marketing strategies based on McCarthy’s Four Ps. All these will be done after carrying out a market analysis and ascertaining the prevailing conditions in the market, our clients’ needs and the level of competition in the market. With the high level of obese cases in the country, there is a high demand...
2 Pages(500 words)Coursework

Marketing Mix

rious education programs through DVDs, online lessons, interactive museum lessons, as well as support for families, kids, and teachers on creating awareness about art in the entire USA. The theme of the arts is the traditional American and European paintings though there has been the incorporation of the modern, a perfect example being the Ginevra de Benci by Leonardo. Fundraising is done on the basis of becoming a member by donating a gift of $1,000 enabling one to enjoy exhibitions, education programs and other programs. Besides, the museum owns stationery, and other art galleries can be accessed online.
The Getty is among the best art museums in Los Angeles, having a population of 3.884 million, with the cheapest collection...
4 Pages(1000 words)Assignment

Marketing mix

Constantinides described from many research scholars the weaknesses and the possible propositions to modify this marketing mix. Several marketing mix have been proposed to be used by practitioners in a bid to improve the total influence that they impact on the total sales (Constantinides, 2006).
Among the marketing mixes that have been proposed, is the traditional 4Ps which still stand out as a framework that is used by many marketing practitioners. The research showed that indeed many scholars have been raising their concerns about the unsuitability of 4ps framework being used in the marketing strategies by companies or corporations or business entities wishing to capture the 21st century customers’ attention. His conclusion...
11 Pages(2750 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Case Study on topic Current Marketing Mix of Natures Organics for FREE!

Contact Us