No. 1, McDonalds Senior Restaurant (p. 648) - Case Study Example

Running Head: CASE STUDY Case Study: Mc Donald’s Senior Restaurant [The of the will appear here] [The of the will appear here][The name of the Professor][Course]Evaluation of Lisa Aham’s current strategy Lisa Aham’s current strategy of improving customer experience is in line with McDonald’s current image. The current image of McDonald’s is one where the company aims to develop friendship with its customers. Lisa Aham, by targeting senior citizens, is exploring Ansoff’s Market Penetration strategy from the product-market growth matrix (Perreault, Cannon and McCarthy, 2010).

Market Penetration would allow the organization to explore different target market, a target market that is coming to McDonald’s without any promotional activity. The image of McDonald’s would not suffer as a result of this strategy since the senior citizens flock the restaurant in the morning when young customers do not usually come. Recommendations Lisa should encourage senior citizens to come and enjoy their meals at McDonald’s. This is because the restaurant would not want to be famous for its discrimination against its customer based on their age.

Also the senior customers usually leave before noon which is already a slow time for the restaurant. Lisa is getting a good opportunity for her slow time and should bank upon it. Since the senior customers spend as much as normal customers, she would not have to worry about generating profits and sales for the restaurant.Bingo games would be a suitable activity for senior citizens and would act as a promotional campaign to attract such customer (Clow and Baack, 2011). She could further use the idea of bingo game to her advantage.

She could do this by allocating a special time for the bingo game, one when normal customers usually do not visit the restaurant. By doing this, Lisa would be ensuring that her senior customers prefer to come during this time and do not crowd the restaurant during the peak hours when young customers visit. Since young customers usually visit after noon, Lisa should not have to worry about crowding discouraging the young customers or that her restaurant would be labeled as ‘an old people’s restaurant’.

ReferencesClow, K. E. and Baack, D. (2011) Cases in Marketing Management, New York: SAGE Publications Perreault, W., Cannon, J., McCarthy, E. J. (2011). Basic Marketing: A Marketing Strategy Planning Approach, New York: McGraw Irwin Hill