Marketing of a Coca-Cola Brand - Essay Example

Target customers could be reached by offering the product that is packaged in cans, to the manufacturers of sporting goods, gasoline stations, organizers of big sporting events, club wears, clubs, and discos and clubs.
b. Names of customer segments. These are the sportsmen, athletes, casual sports drinkers, lifestyle users, recreational users, teenagers, long-distance drivers, nighttime workers, and variety seekers who would like to experiment with a new taste of the drink.

c. Rationale for selecting your target market

There is a global demand for sports and energy drinks and the targeted customers are young, dynamic, achievement-oriented people who are aware of their need to be physically fit.
The marketplace of the US, Western Europe, Great Britain, Germany, Spain, Mexico, and Latin America have been chosen because Coke has established a foothold in terms of market position in these areas. (Sami, Ullah, Khan). Launching a new product will not cost too much in terms of publicity, PR, and advertising

c. Why the customer segments are interested in the product, service, or company

Coke has been known for its quality product. Dealers will be encouraged to stock up on the product to increase sales, profitability, and growth. Potential customers will be interested in PowerAde because of the belief that the product will give them the energy they need and that they trust that the product will look after his/her health so that they can have all the fun they want without worrying about their health. An energy drink, consumers buy them because they need them for their work.

d. What kind of differentiated marketing strategy you will use to reach the target market? PowerAde will come in the form of cans. As an energy drink, it has a clear purpose that will differentiate it from other drinks. It can also be offered as an advertising media itself, by making a tie-up with the promotion of events. For instance, PowerAde can promote Olympic events, the Milo marathon, Disney movies, car racing, and big sports events that will attract consumers.