The Mission of Heineken - Case Study Example

Heineken Case Study Task Mission ment “Our mission is to be the leading beverage company globally, marketing high-quality brands to deliver superior customer satisfaction in an environmentally friendly way” SWOT analysis strength the strength of the company is its recognizable brand, especially in European countries and America. Many beer drinkers have appreciated and esteemed the drink for more than 65 years in the market, furthering its marketability. WeaknessWeakness; the weakness of the Heineken company is caused by the change of management from family management to external professional managers.

The challenge they are likely to face is difficulty in altering the traditional way of managing the company that was used by the family members. Opportunity Heineken Company should use the opportunity of being at the top of the list of Breweries Companies, to make huge profits. Threat Most youths perceive beer as unexciting and believe that it belongs to old people. Hence, the company loses a significant market of the youth who will be probably future clients. The introduction of new brands of beer in the market poses a great threat to the company.

CORE Competencies of the CompanyThe main competency of the company are its experience in the business since it has been in the market for a long time. The company has innovative and intelligent management that uses opportunities fully. Company Basic ObjectivesThe company’s basic objective is to maintain Heineken beer and brand at the top of the list as the favorite beer for the majority. Company Basic Business StrategyThe company’s basic business strategy is to work closely with the customers and expand its brands widely.

Current Strategic Management IssuesThe current strategic management issues that the company has to make consistence growth in marketing and selling of their beer globally. Actions taken to address IssuesThe actions to be taken to address the issue are making advertisements in the market to get more customers. Heineken Company should improve the quality of the beer as per customers’ views. Another action to be taken by the company is to find new markets in other countries globally. LessonsA lesson to be learned in this case study is that it takes hard work and innovative minds to make a business perform exceptionally in the market.