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Avon: The of Andrea Jung - Case Study Example

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Andrea Jung is the current CEO of Avon Products, Inc., a position that she rose to through hard work combined with her savvy in sales, marketing, and advertising. Jung is a Chinese American, and as such is a role model for both women and minorities who seek success in the corporate environment. …
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Avon: The Case of Andrea Jung
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"Avon: The of Andrea Jung"

Download file to see previous pages Avon's unique sales and marketing strategy allows its salespeople to leverage their personal friendships and social relationships as customers. In this manner, salespeople may gather their friends, family, neighbors, and workmates together in parties at their home, and offer them products in women’s cosmetics, perfumes, toiletries, and other items. Avon's unique sales and marketing strategy allows its salespeople to leverage their personal friendships and social relationships as customers. In this manner, salespeople may gather their friends, family, neighbors, and workmates together in parties at their home, and offer them products in women’s cosmetics, perfumes, toiletries, and other items. Cross-cultural differences may affect the products that women are interested in, personally, or the manner that they use make-up, perfume, or other toiletries. The Avon sales model can be translated to cross-cultural locations efficiently, but may require education or advertising to create the demand, awareness, or understanding for the products. ...Download file to see next pagesRead More
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