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Marketing Essays

Result for Subject Marketing:
19930 essays
Rewriting Pension History. Some big firms move to recognize Gain or loss in the year they occur Marketing Case Study
2 pages (500 words) , Download 2 , Case Study
Free
AT&T Inc., Honeywell International Inc., and the Verizon Communication had lately ceased the very old accounting practice of leveling huge gains and losses created by their pension assets into their financial outcomes spread
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5 Year E-Mini Bundle Futures of Eurodollar Contracts Marketing Essay
7 pages (1750 words) , Download 3 , Essay
Free
The author states that Eurodollar futures contract returns market potential for interest rates on Euro-Dollar securities for particular times in future. The ‘5 years E-Mini Bundle Futures’ of Eurodollar contracts offer organizations to get disclosure to the 5-year term on USD interest rate interchange.
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Value Chain, Resources and Capabilities of McDonald's Marketing Essay
2 pages (581 words) , Download 12 , Essay
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Inbound logistics have its weaknesses and strengths as well. The strengths include the stable economies to scale, they possess and their ability to deliver orders just in time and at the same time, their packaging is sustainable. They use renewable resources and quality control over the industry, which is done through random checks and random audits.
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Marketing Strategies and Programs of a Mobile Industry Marketing Assignment
12 pages (3286 words) , Download 2 , Assignment
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The company is positioned well in the market but still, there are areas that need to be developed. It has been found that the company has low-profit margins and therefore the company is recommended to consider premium pricing for its high-end products. The company is also recommended to integrate the windows operating system.
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Competitive Advantage Marketing Assignment
1 pages (250 words) , Download 4 , Assignment
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The firm has the ability to raise capital through the sale of stocks and bonds. The company also has a superior marketing and advertising budget which has enabled Barnes & Noble the ability to build
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Exploring the Food in the University of Leicester Marketing Essay
25 pages (6958 words) , Download 2 , Essay
The research also aims to find the reason behind the reason that leads to disorder in the diet and lifestyle of the students of the University, locality, and the community at large. The various ways of treatment for the students adopted in this campaign for bringing about necessary changes in their diet and lifestyle have also been researched.
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Keurig - Situational Analysis Marketing Assignment
2 pages (655 words) , Download 2 , Assignment
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Generally, in 2008, the Keurig brand recorded net sales of $254 million, which was an 88% increase compared to the previous year. Annual reports indicate that Green Mountain, which owns the Keurig brand, uses at least 5% of the profits before tax to help support environmental and social projects every year.
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Marketing Audit of Hotel Ibis In Manchester Marketing Essay
10 pages (3013 words) , Download 2 , Essay
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SWOT analysis, as a concept, is based on the following rule: an organization is able to increase its competitiveness if it manages to enhance its opportunities/ strengths and to control/ limit its threats and weaknesses (Griffin 2013, p.70). By applying the above rule an organization can secure its competitiveness against its rivals.
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Value chain for carrefour company Marketing Essay
1 pages (250 words) , Download 31 , Essay
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d logistics deal with the movement of materials into the company from suppliers while outbound logistics refers to movement of materials from the company to customers. Carrefour provides customers with a variety of products mostly from local suppliers. Carrefour supplies its
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Quantitative data analysis Marketing Assignment
3 pages (750 words) , Download 4 , Assignment
Table 1 provides a descriptive statistics for each of the two given groups .we have 64 people in the 1 (v26) (N) and on average, they have 45.22 V01 with
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Marketing Strategies of CanGo Company Marketing Case Study
4 pages (1000 words) , Download 2 , Case Study
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Market analysis is oftentimes engaged at a point in which a given firm intends to engage with a specific market and needs actionable research prior to making the changes that they would require as a means of being relevant to the consumer and representing an attractive good or service. The market analysis serves as a key approach that is utilized.
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The Establishment of a Separate Pizza-Making Facility Marketing Essay
5 pages (1262 words) , Download 2 , Essay
Free
Tarek should respond to Hind’s proposal positively, though with certain amendments. The facts in the case justify the establishment of a separate pizza-making facility with its own unique identity disassociated with the identity of Holiday Inn. Being the Restaurant and Food Services Manager, Hind is more aware of the problems at the grass-root level compared to Tarek who is General Manager.
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The Marketing Mix: Products and Brands/Marketing Mix: Distribution Channels/ Marketing Assignment
1 pages (250 words) , Download 4 , Assignment
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Branding is also essential marketing tool when it comes to gaining customer loyalty. Arguably, customers establish strong links with brand identities. Moreover, consumers always go for quality goods
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Marketing and Retailing Ethics Marketing Essay
2 pages (552 words) , Download 5 , Essay
Free
Ethical practices in retailing marketing include dishonesty, deceptive promotions, misleading advertisements, bait and switch, disloyalty to customers and employees. One of the common unethical practices in retailing is a lack of honesty. Lack of honesty is unethical because when a businessman or woman fails to be honest to his/her employees and customers, it will highly affect their trust.
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Doing Business in Argentina Marketing Case Study
1 pages (391 words) , Download 2 , Case Study
Free
For the formation of good business relationships, an international company should understand the culture of the foreign country. Argentina being a cosmopolitan country ensures that foreign businesses are received with high regard, sincere affection, and kindness. However, its cultural dimensions and customs can have an effect on how an international business can operate there.
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The Impact of Youth Travels on Travel Industry Marketing Essay
10 pages (2859 words) , Download 2 , Essay
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According to the authors Richards, and Wilson (2004), international travels have witnessed an uptrend since 2010. The growth rate for youth travel has significantly risen owing to tourism and educational purposes. The travel industry is experiencing a transformation with youth travels fuelling the growth.
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Hotel Hampton Inn, Restaurant Applebes, Tourism California, and Events Olympics Marketing Strategies Marketing Essay
1 pages (353 words) , Download 2 , Essay
Free
The 2014 advertisement highlights more products offered such as accommodation facilities, and a number of complementary services.  The place is established effectively by outlining its updated porte cochere, new paint schemes, and signature cornice with architectural lighting. The target market for the 2014 advert is segmented to a younger audience.
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Ethical Consumerism Concept Marketing Essay
7 pages (1860 words) , Download 4 , Essay
Free
This paper also aims to investigate the influence of bad and good ethical conduct on the buying behavior of consumers. The study is focused on studying consumer purchasing behavior. Secondary data have been used in this research such as journals, magazines, books, and articles. The findings of this research are based on the companies like Primark.
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Bayerische Motoren Werke Aktiengesellschaft Communications Plan Marketing Essay
11 pages (3081 words) , Download 3 , Essay
Free
Following the increased competition in the motor vehicle industry, it is important to enroll a marketing framework that responds to the direct needs of the organization. For that reason, it is vital to establish a communications strategy. A coherent communication strategy is one that appeals to the end-user without causing disturbance to the overall Corporate Social Responsibility framework.
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The Professional Portfolio of a Nurse Marketing Assignment
4 pages (1166 words) , Download 3 , Assignment
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Scholarship in nursing entails all the activities that lead to the advancement of the teaching, practice, and research of nursing. The author has met this competency by using past existing literature in his field of specialization to design and implement a learning-related activity and to utilize the knowledge acquired from it.
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X-: Breaking the Barriers of Sound with New Product Development Marketing Essay
2 pages (500 words) , Download 3 , Essay
Free
The company experienced a problem with the brand. Initially, the product was produced based on the waterproof concept. It was a challenge for the company to broaden the target market based on the initial concept. Nevertheless, a solution to the challenge was
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Marketing Strategies Used Starbucks Corporation Marketing Case Study
10 pages (3541 words) , Download 2 , Case Study
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 Starbucks is the world’s eighth-largest consumer foodservice brand, and the leading specialist coffee shop, with a market share of over 38% in 2006. While the company does sell its Starbucks brand coffee through retail outlets, the brand operates solely as a coffee specialist in consumer foodservice.  
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A Strategy for Competing against Apple Inc Marketing Case Study
8 pages (2421 words) , Download 2 , Case Study
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The quest for delivering far more to the consumers at lower prices with greater functionality has meant that electronic designers and manufacturers must now think in terms of incorporating a lot into the VLSI chip. It is not possible for electronic designers to design sophisticated and highly complex electronic products out of discrete components.
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McDonalds Fast Food Industry Marketing Essay
1 pages (328 words) , Download 4 , Essay
Free
Each franchisee deals with every day supervising of their employees, but the company’s corporate headquarters which has a staff of 2,800 professionals provide assistance to all restaurant owners in order to ensure all McDonald's employee receives the support. Activities such as employee training are coordinated through corporate headquarters.
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A Low-Priced Alternative Fashion Shoe and an Expensive Branded Item Marketing Research Paper
15 pages (3750 words) , Download 2 , Research Paper
Free
Deichmann and Gucci are two completely different designer brands of shoes that are subject to customers’ choice. Deichmann shoes are low-priced compared to Gucci. In just a single look, one cannot be certain which of these brands is preferred more by consumers, since there are many factors affecting customers’ choice of purchase.
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Two-way Exchange in Cultures Marketing Term Paper
5 pages (1250 words) , Download 3 , Term Paper
Free
Globalization creates positive consequences in the sense that, most people get to enjoy the familiarity of certain products like a Starbucks coffee or a McDonald’s cheeseburger wherever they may be in the world.  There is also a two-way exchange in cultures due to globalization, with the West and the rest of the world interacting with each other.
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Evaluation of Current Trends in the Music Industry Marketing Essay
12 pages (3000 words) , Download 3 , Essay
Free
The use of technology as well as available resources is providing more opportunities for those that are interested in the field of music. Two of the leading trends that are providing a different level of professionalism to the music industry are from live music promoters and recording studios.
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Internet Strategies and Direct Marketing Marketing Research Paper
11 pages (2750 words) , Download 2 , Research Paper
Free
Creating effective marketing campaign strategies can determine the success or failure that is incorporated into a website. A proponent that is associated with this is direct marketing campaigns, which creates an impact not only with basic advertising through search engines, but creates effective results through relationship building opportunities.
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Analyzing an Article That Provides the Visual Representation of the Elections Marketing Assignment
5 pages (1254 words) , Download 2 , Assignment
Free
News articles need to support their arguments with facts, figures, and statistics, also sources’ and witnesses’ quotes where needed.  We have to learn to expound the factual details, to build a level of trust between the writer and the reader. News articles teach us to avoid being biased and exercise objectivity as much as possible.
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The Place of Pepsi-Cola in the Current Market Trends Marketing Essay
9 pages (2529 words) , Download 2 , Essay
Free
The author of the paper is of the view that over the years since Pepsi’s introduction to the Australian market, the major competitor to the brand has been Coca-Cola. This is due largely to the fact that they both supply similar tasting drinks, these two brands are often compared and fight for market share (Hartley).
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Integrated Marketing Communications: Coca Cola Marketing Assignment
2 pages (665 words) , Download 10 , Assignment
Free
As the corporate website of Coke depicts in its Vision and mission, Coca-Cola has been uniquely positioned as a brand that people would consume when they are in their comfort for example, during dining out, socializing, leisure time, etc. The brand of Coke carries a strong message of bringing happiness to people’s lives (coca-cola.com, 2012). 
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Tesco Company Analysis Marketing Essay
4 pages (1036 words) , Download 5 , Essay
Free
Tesco Company dates its history from 1919 when a young man known as Cohen who was 21 years of age started a small grocery in the UK which later grew to the current retailer that has branches in different parts of the world e.g. Scotland, Hungary etc. Tesco operations started in the 1930s when Cohen travelled to the US and got interested in the business environment and self-service model which was emerging in the United States.
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The Role of Sociology during Wars Marketing Term Paper
4 pages (1100 words) , Download 2 , Term Paper
Free
The social scientists are returning towards sociology to understand the fundamentals of the concept of war to draw predictions and further to resolve the crisis after having analyzed it in depth. Generally, war is an elevated form of conflict that takes the shape of rather armed conflict and may be between two or even more parties, usually states.
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Review Articles about Tata Motors, Assicurazioni General Marketing Essay
2 pages (503 words) , Download 2 , Essay
Free
TQM focuses on improving product quality and also the processes used to make those products. This is an area that most firms can improve on because it can reduce unnecessary waste. Once product quality is improved, customer satisfaction naturally follows, and this can often lead to lower production costs and revenue, which will benefit the firm.
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The Promotional Activities to Uphold the Brand Identity of Coffee Marketing Assignment
5 pages (1392 words) , Download 3 , Assignment
Free
Corporate social responsibility has gained momentum in the past few years with companies considering the ‘ethical’ impact of their product. This coffee brand will capitalize on the growing emphasis on CSR by partnering with socially responsible and welfare organizations such as those that work in Africa and Kenya, the major sources of coffee beans.
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The Relationship between Customer Value and a Companys Distinctive Capabilities Marketing Essay
5 pages (1340 words) , Download 2 , Essay
Free
Marketing refers to the process of informing customers of the value of the product or services. This is done with the aim of enhancing the sale of the product or service. It is considered as the relation between the customers’ need for a product or service and the response they elicit in the economy.
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Case 3 Organization Information System Marketing Assignment
2 pages (500 words) , Download 2 , Assignment
Free
At the same time, Winner (2008) mentioned that mistakes arise in the course of making entries for provider orders when manual processes are used as these manual
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Current event synopsis 2 page Marketing Term Paper
2 pages (500 words) , Download 2 , Term Paper
Free
ticle, “After Debit Card Fraud, a Bank Feels Customers’ Frustration” by Ron Lieber, explores the impact of fraudulent transactions on customer welfare and/or satisfaction
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The Various Options of International Market Entry Strategies for IKEA in South Korea Marketing Essay
8 pages (2135 words) , Download 3 , Essay
Free
The South Korean labour force is characterised by well-educated and technically qualified personnel with generally higher wages than the neighboring countries. The minimum wage payable in the country is $3.84 per hour, $30.74 per day, and $868.27 per month (Data Monitor, 2014).  The country enjoys rapid urbanization.
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Sales Management - Roll Play Marketing Assignment
2 pages (500 words) , Download 2 , Assignment
Free
I am not quite sure if you have the product type that we deal with and this is the reason why I have some intrinsic questions to ask. Please would you describe to me
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Strategy Used By Samsung And Hyundai Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
With reference to the article “Samsung and Hyundai Score World Cup ROI Goooal!” (Shayon, 2014) an analysis about the strategy used by Samsung and Hyundai to remain competitive in their industries will be discussed throughout this essay.
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Porters Five Forces Model for Qatar Airways Marketing Assignment
1 pages (316 words) , Download 88 , Assignment
Free
The threat of New Entrants is Medium: Qatar, along with other GCC countries allowed liberalization policies and the low-cost carrier market is not penetrated by many airlines. Therefore, there is some room for new entrants. Despite this attractive gap in the market, high capital is required for establishing a strong brand name, therefore threat rate is medium.
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E-ommerce and Marketing Marketing Assignment
6 pages (1624 words) , Download 2 , Assignment
Free
Proper promotion helps in increasing the number of customers and hence the profits. There is a lot of hope in the small business sector because according to research that was recently carried out, there is a lot of love for social media for small businesses. Small businesses are likely to benefit more from social media marketing as compared to other means of marketing.
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Starbucks Company Relationship Marketing Marketing Essay
25 pages (7354 words) , Download 3 , Essay
The marketing team has developed a database that highlights the customer preferences in different regions. Moreover, through social media, Starbucks gives customers an opportunity to rate its services and products. According to Gummeson, this is of critical importance in managing customer relationships (Gummesson 2008, p. 88).
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Commercial Strategies of Different Corporate Organisations Operating in Different Industries Marketing Essay
4 pages (1249 words) , Download 3 , Essay
Free
To ascertain the objective of the essay, a detailed analysis of the strengths and weaknesses of the commercial strategies to develop a proper understanding of the company based on their level of competencies and abilities to perform. Furthermore, by conducting an in-depth analysis of the various strategies, a detailed understanding of the essay could be ascertained.
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Business Plan for King's Cross Delite Marketing Essay
11 pages (3217 words) , Download 5 , Essay
Free
For the successful fulfillment of the business plan, the restaurant will have to develop a strong team and train them accordingly so as to proceed towards success. The restaurant should make a prominent impact on the customers so that they visit the restaurant at a regular interval to enjoy the food items.
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Digital Revolutions and Changes in Global Marketing Marketing Essay
6 pages (1743 words) , Download 3 , Essay
Free
This is the section where the entire organization’s efforts are directed. The satisfaction of the consumers is a major target of any marketing strategy and hence a study of the consumers’ needs always focuses on improving the strategy. The digital revolution assists corporations and organizations to be in the virtual environment of their consumer.
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Greatest Communicator Marketing Essay
2 pages (500 words) , Download 9 , Essay
Free
Good communication entails good listening, empathy to the recipients, effective listening and adherence to the facts. Leaders such as Bill Clinton had mastery of their speech and ways to communicate and thus got the title of good communicators. A Good
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Branding Strategies of Mobinil Marketing Case Study
1 pages (358 words) , Download 4 , Case Study
Free
The company has been able to diversify its services in order to reduce the risks and uncertainties associated with concentrating on a single service line. This has been significant in enabling the firm to segment the market and create a barrier of entry for any interested investors. The consistency that the Mobinil brand has portrayed in the market is connected to its service delivery.
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Industrial and Marketing Packaging Marketing Essay
1 pages (435 words) , Download 2 , Essay
Free
The author states that Cadbury chocolate is a very delicate product hence packaging is necessary. Cadbury chocolate is packed using a very delicate package material. The covering paper does not prevent it from breakage. However, it helps in protecting it from moisture and dust particles that would otherwise penetrate easily.
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