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Marketing Essays

Result for Subject Marketing:
19914 essays
Hotel Hampton Inn, Restaurant Applebes, Tourism California, and Events Olympics Marketing Strategies Marketing Essay
1 pages (353 words) , Download 2 , Essay
Free
The 2014 advertisement highlights more products offered such as accommodation facilities, and a number of complementary services.  The place is established effectively by outlining its updated porte cochere, new paint schemes, and signature cornice with architectural lighting. The target market for the 2014 advert is segmented to a younger audience.
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Ethical Consumerism Concept Marketing Essay
7 pages (1860 words) , Download 4 , Essay
Free
This paper also aims to investigate the influence of bad and good ethical conduct on the buying behavior of consumers. The study is focused on studying consumer purchasing behavior. Secondary data have been used in this research such as journals, magazines, books, and articles. The findings of this research are based on the companies like Primark.
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Bayerische Motoren Werke Aktiengesellschaft Communications Plan Marketing Essay
11 pages (3081 words) , Download 3 , Essay
Free
Following the increased competition in the motor vehicle industry, it is important to enroll a marketing framework that responds to the direct needs of the organization. For that reason, it is vital to establish a communications strategy. A coherent communication strategy is one that appeals to the end-user without causing disturbance to the overall Corporate Social Responsibility framework.
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The Professional Portfolio of a Nurse Marketing Assignment
4 pages (1166 words) , Download 3 , Assignment
Free
Scholarship in nursing entails all the activities that lead to the advancement of the teaching, practice, and research of nursing. The author has met this competency by using past existing literature in his field of specialization to design and implement a learning-related activity and to utilize the knowledge acquired from it.
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X-: Breaking the Barriers of Sound with New Product Development Marketing Essay
2 pages (500 words) , Download 3 , Essay
Free
The company experienced a problem with the brand. Initially, the product was produced based on the waterproof concept. It was a challenge for the company to broaden the target market based on the initial concept. Nevertheless, a solution to the challenge was
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Marketing Strategies Used Starbucks Corporation Marketing Case Study
10 pages (3541 words) , Download 2 , Case Study
Free
 Starbucks is the world’s eighth-largest consumer foodservice brand, and the leading specialist coffee shop, with a market share of over 38% in 2006. While the company does sell its Starbucks brand coffee through retail outlets, the brand operates solely as a coffee specialist in consumer foodservice.  
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A Strategy for Competing against Apple Inc Marketing Case Study
8 pages (2421 words) , Download 2 , Case Study
Free
The quest for delivering far more to the consumers at lower prices with greater functionality has meant that electronic designers and manufacturers must now think in terms of incorporating a lot into the VLSI chip. It is not possible for electronic designers to design sophisticated and highly complex electronic products out of discrete components.
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McDonalds Fast Food Industry Marketing Essay
1 pages (328 words) , Download 4 , Essay
Free
Each franchisee deals with every day supervising of their employees, but the company’s corporate headquarters which has a staff of 2,800 professionals provide assistance to all restaurant owners in order to ensure all McDonald's employee receives the support. Activities such as employee training are coordinated through corporate headquarters.
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A Low-Priced Alternative Fashion Shoe and an Expensive Branded Item Marketing Research Paper
15 pages (3750 words) , Download 2 , Research Paper
Free
Deichmann and Gucci are two completely different designer brands of shoes that are subject to customers’ choice. Deichmann shoes are low-priced compared to Gucci. In just a single look, one cannot be certain which of these brands is preferred more by consumers, since there are many factors affecting customers’ choice of purchase.
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Two-way Exchange in Cultures Marketing Term Paper
5 pages (1250 words) , Download 3 , Term Paper
Free
Globalization creates positive consequences in the sense that, most people get to enjoy the familiarity of certain products like a Starbucks coffee or a McDonald’s cheeseburger wherever they may be in the world.  There is also a two-way exchange in cultures due to globalization, with the West and the rest of the world interacting with each other.
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Evaluation of Current Trends in the Music Industry Marketing Essay
12 pages (3000 words) , Download 3 , Essay
Free
The use of technology as well as available resources is providing more opportunities for those that are interested in the field of music. Two of the leading trends that are providing a different level of professionalism to the music industry are from live music promoters and recording studios.
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Internet Strategies and Direct Marketing Marketing Research Paper
11 pages (2750 words) , Download 2 , Research Paper
Free
Creating effective marketing campaign strategies can determine the success or failure that is incorporated into a website. A proponent that is associated with this is direct marketing campaigns, which creates an impact not only with basic advertising through search engines, but creates effective results through relationship building opportunities.
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Analyzing an Article That Provides the Visual Representation of the Elections Marketing Assignment
5 pages (1254 words) , Download 2 , Assignment
Free
News articles need to support their arguments with facts, figures, and statistics, also sources’ and witnesses’ quotes where needed.  We have to learn to expound the factual details, to build a level of trust between the writer and the reader. News articles teach us to avoid being biased and exercise objectivity as much as possible.
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The Place of Pepsi-Cola in the Current Market Trends Marketing Essay
9 pages (2529 words) , Download 2 , Essay
Free
The author of the paper is of the view that over the years since Pepsi’s introduction to the Australian market, the major competitor to the brand has been Coca-Cola. This is due largely to the fact that they both supply similar tasting drinks, these two brands are often compared and fight for market share (Hartley).
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Integrated Marketing Communications: Coca Cola Marketing Assignment
2 pages (665 words) , Download 10 , Assignment
Free
As the corporate website of Coke depicts in its Vision and mission, Coca-Cola has been uniquely positioned as a brand that people would consume when they are in their comfort for example, during dining out, socializing, leisure time, etc. The brand of Coke carries a strong message of bringing happiness to people’s lives (coca-cola.com, 2012). 
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Tesco Company Analysis Marketing Essay
4 pages (1036 words) , Download 5 , Essay
Free
Tesco Company dates its history from 1919 when a young man known as Cohen who was 21 years of age started a small grocery in the UK which later grew to the current retailer that has branches in different parts of the world e.g. Scotland, Hungary etc. Tesco operations started in the 1930s when Cohen travelled to the US and got interested in the business environment and self-service model which was emerging in the United States.
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The Role of Sociology during Wars Marketing Term Paper
4 pages (1100 words) , Download 2 , Term Paper
Free
The social scientists are returning towards sociology to understand the fundamentals of the concept of war to draw predictions and further to resolve the crisis after having analyzed it in depth. Generally, war is an elevated form of conflict that takes the shape of rather armed conflict and may be between two or even more parties, usually states.
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Review Articles about Tata Motors, Assicurazioni General Marketing Essay
2 pages (503 words) , Download 2 , Essay
Free
TQM focuses on improving product quality and also the processes used to make those products. This is an area that most firms can improve on because it can reduce unnecessary waste. Once product quality is improved, customer satisfaction naturally follows, and this can often lead to lower production costs and revenue, which will benefit the firm.
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The Promotional Activities to Uphold the Brand Identity of Coffee Marketing Assignment
5 pages (1392 words) , Download 3 , Assignment
Free
Corporate social responsibility has gained momentum in the past few years with companies considering the ‘ethical’ impact of their product. This coffee brand will capitalize on the growing emphasis on CSR by partnering with socially responsible and welfare organizations such as those that work in Africa and Kenya, the major sources of coffee beans.
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The Relationship between Customer Value and a Companys Distinctive Capabilities Marketing Essay
5 pages (1340 words) , Download 2 , Essay
Free
Marketing refers to the process of informing customers of the value of the product or services. This is done with the aim of enhancing the sale of the product or service. It is considered as the relation between the customers’ need for a product or service and the response they elicit in the economy.
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Case 3 Organization Information System Marketing Assignment
2 pages (500 words) , Download 2 , Assignment
Free
At the same time, Winner (2008) mentioned that mistakes arise in the course of making entries for provider orders when manual processes are used as these manual
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Current event synopsis 2 page Marketing Term Paper
2 pages (500 words) , Download 2 , Term Paper
Free
ticle, “After Debit Card Fraud, a Bank Feels Customers’ Frustration” by Ron Lieber, explores the impact of fraudulent transactions on customer welfare and/or satisfaction
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The Various Options of International Market Entry Strategies for IKEA in South Korea Marketing Essay
8 pages (2135 words) , Download 3 , Essay
Free
The South Korean labour force is characterised by well-educated and technically qualified personnel with generally higher wages than the neighboring countries. The minimum wage payable in the country is $3.84 per hour, $30.74 per day, and $868.27 per month (Data Monitor, 2014).  The country enjoys rapid urbanization.
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Sales Management - Roll Play Marketing Assignment
2 pages (500 words) , Download 2 , Assignment
Free
I am not quite sure if you have the product type that we deal with and this is the reason why I have some intrinsic questions to ask. Please would you describe to me
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Strategy Used By Samsung And Hyundai Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
With reference to the article “Samsung and Hyundai Score World Cup ROI Goooal!” (Shayon, 2014) an analysis about the strategy used by Samsung and Hyundai to remain competitive in their industries will be discussed throughout this essay.
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Porters Five Forces Model for Qatar Airways Marketing Assignment
1 pages (316 words) , Download 88 , Assignment
Free
The threat of New Entrants is Medium: Qatar, along with other GCC countries allowed liberalization policies and the low-cost carrier market is not penetrated by many airlines. Therefore, there is some room for new entrants. Despite this attractive gap in the market, high capital is required for establishing a strong brand name, therefore threat rate is medium.
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E-ommerce and Marketing Marketing Assignment
6 pages (1624 words) , Download 2 , Assignment
Free
Proper promotion helps in increasing the number of customers and hence the profits. There is a lot of hope in the small business sector because according to research that was recently carried out, there is a lot of love for social media for small businesses. Small businesses are likely to benefit more from social media marketing as compared to other means of marketing.
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Starbucks Company Relationship Marketing Marketing Essay
25 pages (7354 words) , Download 3 , Essay
The marketing team has developed a database that highlights the customer preferences in different regions. Moreover, through social media, Starbucks gives customers an opportunity to rate its services and products. According to Gummeson, this is of critical importance in managing customer relationships (Gummesson 2008, p. 88).
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Commercial Strategies of Different Corporate Organisations Operating in Different Industries Marketing Essay
4 pages (1249 words) , Download 3 , Essay
Free
To ascertain the objective of the essay, a detailed analysis of the strengths and weaknesses of the commercial strategies to develop a proper understanding of the company based on their level of competencies and abilities to perform. Furthermore, by conducting an in-depth analysis of the various strategies, a detailed understanding of the essay could be ascertained.
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Business Plan for King's Cross Delite Marketing Essay
11 pages (3217 words) , Download 5 , Essay
Free
For the successful fulfillment of the business plan, the restaurant will have to develop a strong team and train them accordingly so as to proceed towards success. The restaurant should make a prominent impact on the customers so that they visit the restaurant at a regular interval to enjoy the food items.
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Digital Revolutions and Changes in Global Marketing Marketing Essay
6 pages (1743 words) , Download 3 , Essay
Free
This is the section where the entire organization’s efforts are directed. The satisfaction of the consumers is a major target of any marketing strategy and hence a study of the consumers’ needs always focuses on improving the strategy. The digital revolution assists corporations and organizations to be in the virtual environment of their consumer.
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Greatest Communicator Marketing Essay
2 pages (500 words) , Download 9 , Essay
Free
Good communication entails good listening, empathy to the recipients, effective listening and adherence to the facts. Leaders such as Bill Clinton had mastery of their speech and ways to communicate and thus got the title of good communicators. A Good
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Branding Strategies of Mobinil Marketing Case Study
1 pages (358 words) , Download 4 , Case Study
Free
The company has been able to diversify its services in order to reduce the risks and uncertainties associated with concentrating on a single service line. This has been significant in enabling the firm to segment the market and create a barrier of entry for any interested investors. The consistency that the Mobinil brand has portrayed in the market is connected to its service delivery.
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Industrial and Marketing Packaging Marketing Essay
1 pages (435 words) , Download 2 , Essay
Free
The author states that Cadbury chocolate is a very delicate product hence packaging is necessary. Cadbury chocolate is packed using a very delicate package material. The covering paper does not prevent it from breakage. However, it helps in protecting it from moisture and dust particles that would otherwise penetrate easily.
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Can an Effective Crisis Management Plan in PR Be Prepared Beforehand Marketing Essay
14 pages (3870 words) , Download 2 , Essay
Free
The situation of crisis usually occurs due to any kind of theft issues, legal disputes, flood, fire, accident, or manmade disasters. Crisis situation can also emerge as a result of the media publication, in terms of business appropriateness and ethical standards. In order to overcome crisis issues, appropriate planning is needed.
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Smart Airlines Marketing Research Paper
19 pages (4750 words) , Download 2 , Research Paper
Free
The author of the paper comments on the services provided by Smart Airlines. Namely, it is mentioned that Smart Airlines will be a national carrier whose mission is to connect the United States and the rest of the globe. Besides, the middle-sized carrier will operate with profit while utilizing flight safety, as well as customer satisfaction with the quality of services.
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The Role of Trademarks and Logos in Successful Market Performance Marketing Case Study
8 pages (2000 words) , Download 3 , Case Study
Free
 World Intellectual Property Organization has opined that “Any sign, or any combination of signs, capable of distinguishing the goods or services of one undertaking from those of other undertakings, shall be capable of constituting a trademark.” (WIPO, 2003). The trademarks and logos may include a vivid and wide choice of words, letters, numerals or figures.
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Hyundai and Hankook Manufacturing Companies Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
This research will begin with the statement that the motor car industry comprises many players who operate in various geographical regions. Due to the desire to reach the remote market and fetch good profits, particular motor companies extend their operations by investing in remote markets to reduce extra costs that may involve ferrying of their products to far markets.
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Glass Phone Market Prospects Marketing Case Study
11 pages (2778 words) , Download 2 , Case Study
Free
The idea of Glass Phone was developed by the huge spending and expansion of mobile phone products and the demand for innovative features of expensive mobile phones within people. The Glass Phone will be marketed in the emerging markets of Asia which has shown enormous potential for growth in the mobile phone market.
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Integrated Marketing Communication and Customer Satisfaction Strategy Marketing Assignment
3 pages (1068 words) , Download 2 , Assignment
Satisfaction measures involve three psychological elements for evaluation of the product or service experience: cognitive (thinking/evaluation), affective, and behavioral (current/future actions). In order to have maximum customer satisfaction, Globaltechno should endeavor to gain customer satisfaction in all these elements.
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Google in China Analysis 2 Pham Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
s Internet search market industry in 2005 will be good for Chinese users and Google, because it will provide another option for users and will enhance Google’s revenues, as well as its economies of scale and scope. Google struggles in following the various and complex internet
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Target Market, Segmentation, and Marketing Mix Approach Marketing Essay
2 pages (583 words) , Download 4 , Essay
Free
Complacency in growth was mainly attributed to the maturity of some of its products as well as a rising threat from aggressive competitors and increased cost for innovation. It should be taken into consideration, that this made the company consider segmentation as a means of rejuvenating sales and growth. 
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Main Aspects Of Consumer Behavior Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
Various issues or effects of production of products that are treated as unethical are violations of human rights, animal rights, environmental guidelines, etc. Ethical consumer ratings are in place to empower consumers to make ethically informed decisions. In the current case, the consumer is empowered with this knowledge by GoodGuide.
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The Five Modes of International Transportation Marketing Essay
1 pages (331 words) , Download 7 , Essay
Free
The PCF model was reportedly developed by American Productivity and Quality Center (APQC) for the purpose of defining work processes comprehensively along with five operating processes (developing vision and strategy; developing and managing products and services; marketing and selling products and services). 
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Shades of Blue: Strategic Plan Marketing Term Paper
12 pages (3196 words) , Download 2 , Term Paper
Free
The mission of Shades of Blue is to provide various beautiful flowers to the customers. Shades of Blue will use advanced technology to identify and serve customers within a five-mile distance from Castleberry Hill. The mission statement clearly identifies the core competency of the business that is the use of advanced technology.
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Marketing: Comparative Analysis of Motorcycle Companies Marketing Assignment
1 pages (314 words) , Download 3 , Assignment
Free
Indian Motorcycle banked on its legendary image “hitting the road in 1901, Indian was not only the first American motorcycle, but it was also the world's best-selling bike and, having introduced the first V-twin motorcycle to the world in 1907, the most technologically advanced” (Indian Motorcycle 1).  
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Customer satisfaction/dissatisfaction youtube video Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
The conversing parties unanimously agree on the fact that customers constitute one of the most critical concerns for a business entity. What is interesting in this video is the fact
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Bucking the Trend on the UK High Street Marketing Essay
14 pages (3693 words) , Download 2 , Essay
Free
The organization should introduce loyalty cards as done earlier by the retailers in the industry. This would give the company a chance to create a bond with the customers. With these loyalty cards, the customers should be provided with discounts on certain items. This will help the company to enhance its sales and revenues in the market.
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International Marketing Project 1/1 Marketing Assignment
2 pages (500 words) , Download 2 , Assignment
Free
tly sell their products locally as well as internationally and operate with international companies as either competitors or suppliers, which make their engagement in global issues more significant. The increasing use of English as an international language and the use of the
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Marketing Strategy of Electronics Company G Marketing Essay
7 pages (1933 words) , Download 2 , Essay
Free
The product objective of the company is to extend the product line. The company already has been quite successful with its existing product line. So, this provides an incentive for the company to introduce a new line of small appliances. This would endow the company with better market shares in the kitchen appliance segment.
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