Strategy of the PC&D Company - Case Study Example

PC&D Inc The PC&D Company can be analyzed through its strategy, its value creation, and its resources. Strategies One of the company’s strategies is growth and expansion. In order to achieve its expansion, the company successfully ventured into mergers and acquisitions that led to benefits of economies of scale and contributed to the company’s high reported revenues in the 1960s. The company also adopted product differentiation, quality, and marketing as strategies for competitive advantage.

It produced a variety of commodities by using differentiated configurations. Detailed records of customers were also kept, a move that indicates marketing initiatives. The company also relied on quality as a strategy to market control. Similarly, innovation formed part of the organization’s approaches to its successful ventures (Docenti, 1986: 1-7; Hill and Jones, 2012: 167, 168). Value creation through the company later faced challenges in productivity, it previously had successful initiatives toward value creation.

PC&D achieved value creation through innovation into quality products that were highly regarded by consumers. This for instance established the company as a national market leader. Similarly, marketing initiatives that were achieved through a strong marketing team and a determined sales team ‘added value’ to the company’s ability to generate revenues (Docenti, 1986: 1-9; Hill and Jones, 2012: 167, 168). ResourcesThe company’s major resource was its employees and management. While it shared the same raw materials with its competitors, it was able to organize its management and employees toward a successful competitive advantage.

The essence of the company’s employees was demonstrated when it lost its sales team leading to declined revenues (Docenti, 1986: 1-9; Hill and Jones, 2012: 167, 168). ConclusionThe success that was realized by the company before its fall was therefore because of its expansion and competitive advantage strategies, its successful value creation, and its resource in dedicated human resources.