Experience about the movie The Greatest Movie ever sold by Morgan Spurlock - Essay Example

Movie “The Greatest Movie Ever Sold” Tagline:” Hes not selling out, hes buying in”. Genre: Documentary Release 24th August Duration: 90 minutesThe theme of the movie revolves around modern advertisement patterns, and products cashing. Along with the amount that is being spent into advertisement every year. The starting scenes show a staggering 412 billion dollars being spent in the previous fiscal year in the field of advertisement and promotions. The stakeholdersMorgan Spurlock has a history of making films of such topics, while his earlier movie was focused on the cause and effects of fast food, this one seek to get an insight of how the advertisements have penetrated into every walk of our life.

The plot is generated through a theme of documentary within the documentary. As stated in the movie, the idea behind the entire project is to make an Ironman of documentaries ever produced about the field of sponsorship and advertisements. He aims at finding the sponsorship client first.The guy (Morgan Spurlock) sets out to make a movie based on the business of advertisement through the funding of the incumbent industry and its stakeholders. Large number of proponents from the field of marketing and sponsorship are shown in the movie and are sought for response and sponsorship for the movie.

An attempt is made to show the hidden face of advertisement and control over the common customers who would give in to anything that is offered by the large names.The movie has been directed in a very crafty manner and will open new dimensions of advertisement world and its inner hidden realities to its clients.Bibliography:1-IMDB. The Greatest Movie Ever Sold. 24 Aug 2011. 25 May 2012 .