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Marketing Essays

Result for Subject Marketing:
19702 essays
Market of alcoholic and non alcoholic products Marketing Research Paper
3 pages (750 words) , Download 3 , Research Paper
The products of a beverage industry are grouped into two categories alcoholic (beer, wine) and non-alcoholic (carbonated soft drinks, juice). In the recent past the beverage industry has witnessed new challenges and opportunities. However the non alcoholic or the soft drink sector has been witnessing higher growths in the emerging markets.
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Consumer Behavior andMarket Segmentation Marketing Essay
2 pages (724 words) , Download 2 , Essay
Free
The framework used during the problem analysis of the “Max and Emma case” has three categories. These are; buyer’s needs, product or positioning, and seller or marketing strategy. In the category of functional values, the framework identified customer values as good service, better prices, and high-quality food.
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Ideas of Sports Marketing Marketing Essay
2 pages (500 words) , Download 2 , Essay
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The company was able to establish loyalty from the public as a result, of all the presents they gave out during this period. This loyalty is long term and therefore, they were able to attract customers who will buy their products for a long period. They were able to increase the number of purchases that were made during the period. 
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Customer Loyalty Value Is Now the Key to Corporate Success Marketing Essay
12 pages (3533 words) , Download 2 , Essay
Free
The significance of customer satisfaction reduces when a firm has boosted bargaining power. For instance, cell phone arrangement providers (e.g. like AT&T and Verizon) take part in an industry that is an oligopoly, where simply a few suppliers of a definite product or service exist (Paladino, 2011, 76).
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Sales and Marketing at Definitely Different Marketing Case Study
6 pages (1500 words) , Download 2 , Case Study
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Definitely different settled on the name “Definitely Different” after a newspaper report that discussed the numerous outfits that had been worn at the opening of Brassiere night club and hotel. Definitely different boutique had clients who had attended the ceremony and whose designs were outstanding.
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The Purpose of the Church Marketing Assignment
1 pages (298 words) , Download 2 , Assignment
Free
The church has several roles to play in society. The church provides the foundation and platform, a point of reference for fellowship. Through the church, God’s family is devoted. A church is also a place where the Christians can sharpen and instruct each other as well as be kind and loving with each other. The church acts as a source of resources.
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Marriott International Online Marketing Strategies Marketing Term Paper
7 pages (1977 words) , Download 2 , Term Paper
Free
The company is a destination marketing organization where they seek to attract more guests to their facilities across the world. Reaching several tourists in the world demands an effective online marketing strategy. In international tourism marketing, every organization must have a strong online presence for effective competition with other organizations.
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ORGANISATIONS AND BEHAVIOUR Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
It involves high level of communication from the leader to the employees. It is about inspiring and motivating the employees to achieve the big picture. It motivates the employees in a period of change due to high level of communication involved. Content theories of
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Brief interpretation and analysis of the advertisement Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
The music appeal is used to capture the attention of the viewers. Adding music to an advertisement makes it more interesting and it contributes to the brand recall. The statistics appeal is also employed through the
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Shades of Blue: Strategic Plan Marketing Term Paper
12 pages (3196 words) , Download 2 , Term Paper
Free
The mission of Shades of Blue is to provide various beautiful flowers to the customers. Shades of Blue will use advanced technology to identify and serve customers within a five-mile distance from Castleberry Hill. The mission statement clearly identifies the core competency of the business that is the use of advanced technology.
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Safety Management Plan Implementation Marketing Essay
8 pages (1500 words) , Download 3 , Essay
Free
A Safety management system is a methodical approach to managing safety and security. It includes all the necessary accountabilities, organizational structures, policies as well as procedures. According to International Civil Aviation Organization (ICAO) requirements, the providers of such services are liable to provide a safety management system (Iata, n.d.).
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Advergaming and mobile advertising Marketing Research Paper
2 pages (500 words) , Download 3 , Research Paper
Free
r different games has attracted many people to the brand through the games exposure (http://blog.t-immersion.com/2010/11/02/interactive-unveils-an-advergame-on-packaging-for-kellogs-choco-krispis-in-mexico/). The campaign addresses the need for a super fun cereal for kids and
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COMPETITORS ANALYSIS AIRLINES INDUSTRY Marketing Research Paper
2 pages (500 words) , Download 5 , Research Paper
Free
Paul, New York-JFK, Paris-Charles de Gaulle, Salt Lake City and Tokyo-Narita” (Delta, 2011, p.2). Delta’s main strategy is to differentiate itself
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Explain a Marketing Concept Marketing Essay
1 pages (250 words) , Download 3 , Essay
Free
Right product offering creates new demands from the customers. For that one needs to focus not on existing wants of the customers but it becomes important to understand the underlying needs of the
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Marketing Research and Segmentation Marketing Research Paper
6 pages (1500 words) , Download 3 , Research Paper
Free
This paper focuses on the potential use of marketing research and segmentation for the improvement of performance of a specific organization: the Macquarie University Hospital, one of the most important hospitals in New South Wales, Australia. Author makes customized lifestyle analysis and helps the organization to proceed to market segmentation.
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Supermarket Observation Marketing PowerPoint Presentation
2 pages (500 words) , Download 11 , PowerPoint Presentation
Free
As one moves from the tills toward the furthest end of the supermarket, one meets a variety of energy drinks. The drinks are arranged on different shelves; individual pieces are placed at eye level and below eye level. Those that are packed in
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Principles of Marketing Marketing Term Paper
4 pages (1207 words) , Download 2 , Term Paper
Free
For instance, brands such as sellotape, Hoover, and biro are considered more than just brand names but a noun or an adjective that describes the product. Consumers who buy these products are motivated by the quality assurance and superiority of the brand. Customers buy Toyota vehicles because they are assured of performance and quality.
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Developing a Product Marketing Essay
1 pages (334 words) , Download 3 , Essay
Free
In order to bring a product out in the market, one must understand its importance to the consumers. For instance, the Coca-Cola Bottlers Company knows that there is a need for drinks that will not just quench consumers’ thirst but will also provide enjoyment. Nowadays, there are a variety of drinks they have in the market aside from sodas.
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Coca Cola's Brand Value Marketing Essay
1 pages (250 words) , Download 3 , Essay
Free
The reason why I would buy Coca Cola because is because of the innovation Coca Cola has undertaken all these years. This can notably be considered as the value of the brand that has made customers like me loyal to the brand. The first cola company introduced a vending machine. Other companies, later on, followed this culture.   
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Promotion & Price Marketing Research Paper
2 pages (500 words) , Download 3 , Research Paper
Free
The information required by potential customers is related to the services offered by the business as well as its exact geographical location so that it can be easier for them to physically visit it. Communication
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My Value Proposition Marketing Essay
1 pages (250 words) , Download 3 , Essay
Free
The value proposition is a marketing term referring to total benefits promised to a customer and delivered by a vendor upon purchase of a product on sale. It simply dictates why a customer should buy a given brand. In marketing, the customer value proposition affects market choices and thus the sales.  
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Product recognition Marketing Research Paper
2 pages (500 words) , Download 2 , Research Paper
Free
Colgate Max Fresh is one of the most uniquely formulated and high in demand product. The unique gel like properties of Colgate Max Fresh not only gives freshness to the breath but also, provides long protection against bacterial agents in mouth. The product is
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Top 5 internet marketing strategies and how online businesses can use them Marketing Research Paper
5 pages (1250 words) , Download 2 , Research Paper
Free
The idea of this research emerged from the author’s interest and fascination in how online businesses can use top 5 internet marketing strategies. The researcher of this essay aims to pay special attention to various ways through which online businesses and physical businesses can market and promote their products online.
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Products, Brands & Their Distribution Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
People prefer branded products because firstly these companies understand the customers’ requirements well and secondly they provide high quality products. In case of Jewelry, consumers do have a good relationship with the jewelry
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Online Grocery Shopping Marketing Essay
1 pages (330 words) , Download 4 , Essay
Free
Our website is easily accessible by everyone who is living in Chicago, United States of America. We have our inspiration from Fresh Direct which is also the supplier of fresh food to the residents of New York. Initially, we started supplying fresh fruits and vegetables and now we supply all kind of food items to our customers.
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Principles of Marketing Marketing Essay
1 pages (268 words) , Download 3 , Essay
Free
The risk can be related to numerous tangible and intangible factors. When the launching team ignores any type of risk in its planning, the probability of success is considerably reduced. From a marketing perspective, careful market research for need identification and target market segmentation is an important task.
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See inside Marketing Assignment
2 pages (500 words) , Download 2 , Assignment
Free
The next step is to set out some long term goals that could span from 3-7 years then followed by the short term goals that span for a period of one year. When laying out a strategic outline plan, the main objective
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Marketing in the Teaching and Learning Context Marketing Essay
1 pages (383 words) , Download 4 , Essay
Free
Student-teacher interactions in schools are tailored towards promoting teaching and learning welfare. Marketing educational products and services and especially educational videos need to take into account this special feature. To interest teachers and schools in educational materials like educational videos, integration of such materials in the normal school programs have to be accounted for. 
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Market Communication Plan for Pomegranate Cafe Marketing Case Study
6 pages (1833 words) , Download 2 , Case Study
Free
Taking appropriate measures can help companies in getting an edge over the owners of Pomegranate Café competitors. In the case of non-profit organizations, Pomegranate Café can be in the line of leading non-profit organizations which acquire substantial amounts of donations and run their business in an exceptional manner.  
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Contemporary Problem with Sales Ethics Marketing Literature review
8 pages (2327 words) , Download 2 , Literature review
Free
A lapse of accountability and responsibility towards proper ethical and legal practices is observable in many well-reputed business organizations worldwide. All these events have resulted in the need for a greater amount of corporate responsibility and improved ethical practices to be followed in the business concerns (O. Ferrell, Fraedrich, & L. Ferrell, 2012, p.5).
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Strategic Marketing & Planning Apple Case Study Marketing Essay
21 pages (5250 words) , Download 2 , Essay
This paper tells that after, the Jobs saw the inventions being done by Wozniak; he got interested and convinced him that they could form a partnership to manufacture computers for sale (Di Muro, 2010, p. 1). The initial product manufactured by Apple Inc. was known as Apple 1 which differed with other computers being sold at the time.
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Analyze Abbott Laboratory's strategic response to compulsory licensing Marketing Article
1 pages (250 words) , Download 2 , Article
Free
This therefore made Thailand to easily issue compulsory licensing for Abbott laboratory product, Kaletra. Abbott however was not happy with Thailand’s compulsory licensing and reacted
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Ideal Self Concept versus Actual Self Concept Marketing Literature review
9 pages (3010 words) , Download 2 , Literature review
Free
The relationship between people and brands has been a core hotspot area of attention from scholars and marketers alike.  A key important branding issue within the marketing world today is developing strong attachments between a brand and its consumers. Consumers evaluate the value of brands based on their self-concept and what they aspire to be.
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Strategic Management and Leadership Decision Making Marketing Essay
1 pages (318 words) , Download 3 , Essay
Free
In this paper, there are differences in the two stores with the consumers offered cheap expenses in Aldi and the convenient Amazon. These stores may serve as supplements in their positioning since they satisfy consumers in varied manners. The post offers the challenge on the preference of a company based on the strategies that they incorporate in their marketing scheme.
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Advertisement: New iPad Application Marketing Essay
2 pages (554 words) , Download 2 , Essay
Free
The author states that the consistent general theme of the magazine is the different products offered for sale by Suzuki Company. Through the magazine, the company describes different products that are on offer at considerable rates. To achieve the consistent theme the magazine uses pictures and names of different products that are on offer.
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Marketing Research on Micro Beer Inc Marketing Research Paper
10 pages (2500 words) , Download 2 , Research Paper
Free
The survey revealed that most of the respondents were enthusiastic about the new variant. The retailers were also upbeat about it provided they are offered a good margin and promotional displays at the counters.
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PepsiCo Restaurants Marketing Case Study
2 pages (500 words) , Download 20 , Case Study
Free
PepsiCo should acquire both Carts of Colorado (COC) and California Pizza Kitchen (CPK) because both businesses make profits therefore, this will increase the total profits made at
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The Five Modes of International Transportation Marketing Essay
1 pages (331 words) , Download 7 , Essay
Free
The PCF model was reportedly developed by American Productivity and Quality Center (APQC) for the purpose of defining work processes comprehensively along with five operating processes (developing vision and strategy; developing and managing products and services; marketing and selling products and services). 
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Implementation, Strategic Controls - Online State of the Art Educational Portal Marketing Essay
5 pages (1314 words) , Download 2 , Essay
Free
Educational institutions have been a target for many entrepreneurs. With an increasing population, the demand for education is increasing significantly. This provides a good option for a business venture. According to Nykiel (2003), this venture has a 70% possibility of making a cut as a successful business or venture.
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Importance of Marketing Marketing Research Paper
2 pages (574 words) , Download 2 , Research Paper
Free
Marketing will have two main factors which are to acquire new customers and retain customers once they have been attracted to the company’s products. Retaining customers comes as a result of expanding relationships between the company and customers and this creates a customer base which the company will tailor its operations towards meeting their needs.
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Don Martins Company Marketing Case Study
6 pages (1500 words) , Download 2 , Case Study
Free
As the paper stresses there are a number of competitors within the vicinity of the store. This is not surprising because the location is a favorite of comparison shoppers who come here and go from store to store on impulse buying, so in a sense it is to the advantage of Martin’s store to be located with the other stores.  
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De Beers' recommended strategy Marketing Case Study
1 pages (250 words) , Download 12 , Case Study
Free
ould undertake first is strategy # 3 as the company’s business model to control and manage the amount of inventory to be sent in the market is no longer effective and the company needs to adopt new ways to regain its hold on the described business model and to stay
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Strategic Planning Marketing Article
1 pages (250 words) , Download 3 , Article
Free
20). Peter and Donnelly assert that strategic planning not only involves planning for the predictable but also the feasible (p. 27). Gilbert’s article
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Consumer Behavior of RIM BlackBerry Marketing Term Paper
4 pages (1039 words) , Download 2 , Term Paper
Free
This trend is explained by a lot of factors, including the influences on its decline that are within and beyond a company’s control. The examination of the strengths, weaknesses, opportunities, and threats of a project or business venture is really one effective strategic tool for a marketing plan that can find a competitive advantage for any organization.
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The finest one-stop shop for ambulance vehicle Marketing Essay
6 pages (1500 words) , Download 2 , Essay
Free
The author explains that the proponent will provide medical supplies such as oxygen, first aid kit, other life-saving devices, beddings, hydraulics, and other relevant medical equipments for emergency purposes. In cases when the clients would want customized medical equipments such as beddings, the business would substantially design them.
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Industrial Robots Marketing Essay
2 pages (635 words) , Download 2 , Essay
Free
Robots have been the focal point of many Hollywood stories and recently, many news stories as well, thus increasing the widespread concern about robots that within a few decades, they would take over the industrial sectors thus creating a new wave of unemployment, poverty, and hunger that would only lead to destruction and chaos.
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The University of Massachusetts Boston Marketing Assignment
1 pages (250 words) , Download 2 , Assignment
Free
In the University of Massachusetts Boston, we provide our students with all the resources they need to gain an education with futuristic foresight. Having divided the university’s economic support with different private and government sectors our university makes sure that we keep moving forward without neglecting any cultural or moral values.
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Target Marketing for Agrium Inc Marketing Essay
1 pages (250 words) , Download 3 , Essay
Free
The company that is the subject of this research is Agrium Inc., a company that deals with the manufacture and production of agricultural nutrients and fertilizers. The company has its headquarters in Calgary, Canada, with branches in Denver, USA. This company is an agricultural company and, therefore, its products are for use in agriculture.
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The Benefits of Cycling: A Marketing Opportunity for Powerbike in Thailand Marketing Term Paper
12 pages (3000 words) , Download 2 , Term Paper
Free
Cycling is considered to be the most economical as well as pollution free transportation. Cycling also offers high flexibility and increased mobility to a colossal group of population. Cycling is also popular among the group of people who could not afford a car. The companies involved in the business of cycling may get immensely benefitted.  
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Factors that Have the Most Influence in Consumers Buying Decision Marketing Essay
1 pages (322 words) , Download 3 , Essay
Free
A study carried out recently comprising of consumers from different designations shown that the central focus that attributes to consumers’ buying choices is needs, lifestyles, and processes of purchasing. Using a cognitive marketing plan, the research established that one of the most rampant factors determining the choice of to buy or not to buy by consumers is the force of abundance.
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