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Marketing Essays

Result for Subject Marketing:
19914 essays
Brand Strategy for Growth of the Company Marketing Assignment
4 pages (1303 words) , Download 3 , Assignment
Free
Brand marketing is the heart of a company’s endeavor for success. The outfit demands commitment and desire to find the best strategy, mix, and allocation of resources. It is crucial to understand the market and competitors. Brand managers are able to draw a plan for local branding and international branding when aiming at the larger market.
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International Marketing Marketing Assignment
2 pages (500 words) , Download 3 , Assignment
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Therefore, the skills that a company requires to operate effectively in the international market should relate to effective planning, accurate conception and timely execution of the production, promotion, distribution and pricing of the
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Impact of Integrated Marketing Communication on Consumer Behaviour Marketing Essay
10 pages (3110 words) , Download 3 , Essay
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The aim of Mihart’s article is to outline the impact of integrated marketing communications in the consumer decision-making process. Scholars have studied understanding the relationship between IMC and consumer behavior consistently in a bid to find out the factors that drive consumers' purchase decisions.
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Case study about international expansion Marketing Case Study
2 pages (500 words) , Download 2 , Case Study
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Since the company had established 92 fine dining steak establishments, the firm did not see a major need. It saw not value in diversifying in new restaurant types. In the diversification approach, the strategy was aimed at providing new types
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Effect of Mobile Commerce on Business Marketing Assignment
2 pages (816 words) , Download 2 , Assignment
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Since mobile commerce can be done over the phone makes it convenient enough for most people since it can be done anywhere including at places of work. People who are very busy with their lives working can do a number of things through mobile commerce including accessing banking services and paying for bills without having to make frequent visits to banks or to offices that offer them services.
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Analysis Of Asos Online Marketing Strategies Marketing Essay
9 pages (2570 words) , Download 5 , Essay
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It is very important for online fashion retailers to provide their customers with detailed information about their products. Crucial marketing goals are the promotion of their own brand and surely invading new markets. ASOS holds one of the first places among the UK fashion e-tailers in its online marketing effectiveness. ASOS sells not just clothes but style, helping people embody the images they want to copy or allowing people to buy clothes.
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Complex Media Semiotics Marketing Essay
5 pages (1413 words) , Download 3 , Essay
Free
Saussure, a famous linguist, is one of the early developers of semiotics. Roland Barthes, Greimas, Julia Kristeva, Jakobson are important in modern semiotics. In its course of development, semiotics had close ties with linguistics, structuralism, and social psychology. Structuralism looks at language as a set of signs.
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Globalisation Of Marketing Design and Innovation Marketing Dissertation
12 pages (3000 words) , Download 2 , Dissertation
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This paper is entitled to recognize the changing characteristics of television since its invention in the early 1900s. In this context, the changing characteristics can be easily identified in the history of the television industry. Its shape, color, sharpness, feasibility, and customer choices have changed rapidly over time.
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Market Research for Imago Architects Floating Glass Staircase Marketing Assignment
6 pages (1500 words) , Download 2 , Assignment
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Market research involves primary research of which first-hand information are gathered by the researcher about product preferences. For the purpose of the floating staircase, the market researcher may use various tools to gather data such as interviewing consumers of interior design firms, designers, or retailers. 
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Marketing Strategy - Netflix versus Blockbuster Marketing Case Study
8 pages (2000 words) , Download 4 , Case Study
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A company’s strategy is its lifeline in maintaining a competitive advantage over rivals in the market. One such avenue is through focusing on consumer convenience and preempting changes in the market. In the movie industry, there has been a shift from traditional company-market interaction due to the advent of new technology which enhances consumers’ opportunities for viewing movies.
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Kraft Foods Inc Local and Global Operations Marketing Research Paper
6 pages (1735 words) , Download 3 , Research Paper
Free
Kraft does not only have a presence in the United States but has a very strong international presence.  The company has famous brands like Oreo, Kraft Cheese, Tang and Jell-O in their product portfolio that have become household names. In fact, the top-selling seven brands of the company alone are responsible for USD 1 billion worth of revenue (IBM Client Reference).
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Franchising Strategy Adopted by KFC to Grow Their Business into a Global Organization Marketing Essay
3 pages (993 words) , Download 2 , Essay
Free
Generally, KFC has a very strong base in the United States with a presence in most cities and towns. The company has established a strong franchise base with decade-old relationships with franchisees. The US market had peaked providing impetus for the company to expand in other countries around the world.
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Analysis of the President Campaign through Market Research Process Marketing Essay
4 pages (1115 words) , Download 2 , Essay
Free
The United States will conduct its presidential elections in November 2012. Presidential electors will have a chance to officially elect both the President and the Vice President of the United States. President Obama who is the incumbent is running for his second term while his main challenger is Mitt Romney who is a former Governor of Massachusetts.
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National Branding vs Private Branding Marketing Essay
3 pages (750 words) , Download 3 , Essay
National Branding is the kind of branding which promotes a national product for the people, while private branding promotes an individual product in the market. National branding is a process through which a product is distributed and marketed nationally under the brand name of the producer or the manufacturer of the product themselves.
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Strategic Marketing Management of Oxford Business College Marketing Assignment
5 pages (1250 words) , Download 2 , Assignment
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“Oxford Business College is an independent education and training establishment specializing in a range of higher-level business management courses, offering those embarking on their careers an alternative route to a degree, postgraduate or professional qualification.” (Oxford Business College, 2012) OBC is one of the most sought-after business schools in the region. 
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Why Marketing Through Social Media is Effective Marketing Article
1 pages (250 words) , Download 2 , Article
Free
Numerous people go online for just about everything, and this includes social interaction as well as sales, even more than those that go to watch television or go out driving, which makes online advertising much more flexible
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The Fashion Channel Case Marketing Case Study
3 pages (750 words) , Download 12 , Case Study
Free
By using the “fashionista” segmentation method as an alternative, the Fashion Channel has both an advantage and a disadvantage. From the case as given by Stahl, the base number of some the years used is capable of producing a net income of more than $100 million.
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Management as an Important Aspect of an Organization's Development and Growth Marketing Research Paper
8 pages (2140 words) , Download 2 , Research Paper
Free
The 35-year-old had graduated from the London School of Management with a degree in Business Management. When Kenny rose to the realm of the chief executive, his tenure at the company became problematic. He had been a good friend who guided the CEO by giving him hands-on advice on how to handle and manage crises.
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You decide Vancouver symphony orchestra Marketing Essay
2 pages (500 words) , Download 3 , Essay
Free
We also look forward to maintaining the loyalty of subscribers who have been there since September 86. Please note that survey on the respondents on average, most of
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Consequences of The Medical Reform Law Marketing Essay
1 pages (250 words) , Download 2 , Essay
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Health care is achieved by providing medical services to the people for the sake of maintaining and improving one’s mental and physical health (Zawacki , Bell and French R.). Due to the importance it
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The Macro-Environment of Apple Inc Marketing Research Paper
9 pages (2413 words) , Download 2 , Research Paper
Free
With over 60% of sales at Apple Inc. coming from foreign markets in the 2012 financial year, Apple is significantly impacted by global political changes. How the United States government relates with the rest of the world when it comes to terrorism and trade deals will have an effect on the operations at Apple.
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Delta Airlines Marketing Marketing Research Paper
1 pages (250 words) , Download 2 , Research Paper
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It is a mixed questionnaire because strictly following one type of questionnaire somehow restricts the respondent to give natural and true response. The questions for the email application would be more specific and revolve
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Analysis of the Potential African Markets Marketing Admission/Application Essay
9 pages (2745 words) , Download 2 , Admission/Application Essay
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The researcher acts as an international marketing manager of the luxury apparel brand Zara, who has been asked to frame a proper expansion plan in one of the African countries as the brand is present in an expansion spree. The author has selected three African countries for the purpose of analyzing their markets and coming to a conclusion regarding the prospective market for Zara.
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How Zara Entry into International Market Marketing Essay
7 pages (2072 words) , Download 3 , Essay
Free
Pricing – the company conducts manufacturing from centralised locations but has shifted to emerging markets leading to low production costs. In New Zealand, wool is the largest export, and it is a raw product for the clothing industry. Zara can begin manufacturing in New Zealand in order to compete effectively and maintain the affordability element.
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Commercials as Elements of Television Programming Marketing Article
3 pages (832 words) , Download 3 , Article
Free
Commercials are significantly important to all the concerned individuals. For the television networks, which are the major distribution channels for the commercials, enable for the easy distribution of the advertisements. From the commercials, television networks get the necessary funds necessary for running their programs. In the case of the producers and owners.
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Marketing Plan for the Next Year for Atlantic Quench Marketing Essay
12 pages (3880 words) , Download 2 , Essay
Free
The promotion mix utilized in this case involves awareness campaigns through intended means such as social media and the internet (Barker et al, 2013). The company would capture potential customers through creative advertisements used in the description of product qualities. Such distinctive qualities require extensive publicity and personal selling amongst other potential promotional activities.
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The Relationship between Internal and External Customer Service Marketing Essay
7 pages (2165 words) , Download 3 , Essay
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In today’s highly competitive market facilitated with globalization and information technologies many firms, organizations, corporations, and other business entities seek for competitive advantage in satisfying customers' needs. Greater concern for customers and their needs is recognized to be one of the keystones to the success of any business.
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Integrated Marketing Communications Marketing Assignment
1 pages (250 words) , Download 2 , Assignment
Free
As such, Public Relations (PR) becomes an integral part of the ICM since the realization of most of the goals of ICM will significantly depend on the effectiveness of PR. With public relations, people
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The Service Encounter: Managing Employee/Customer Interaction in Service Businesses Marketing Admission/Application Essay
5 pages (1477 words) , Download 2 , Admission/Application Essay
Free
How would you describe your level of overall satisfaction with the encounter? What exactly made you feel this way? What elements of the Encounter were you particularly dissatisfied with? I would rate my satisfaction with this encounter as a six over ten. The way the firm relay information and makes you feel part of the whole process is the main reason why I feel I was very satisfied.
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How Marketing Creates Value to Satisfy Customer Needs Marketing Essay
1 pages (261 words) , Download 2 , Essay
Free
The subject also enlightened me about the process of how consumers think before buying anything which is very important for marketers.   In general, people first think about what they purchase especially if the product requires high engagement (in the case of high-value products such as cars), and evaluate the product against various standards such as benefit, risk, price presentation, and brand.
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Forms of Direct Marketing Marketing Essay
11 pages (3087 words) , Download 3 , Essay
Free
Direct marketing is referred to as selling products directly to the consumers without passing through intermediaries such as brokers, wholesalers, or distributors. As modern technology has made information easier, companies have made a big effort to sell their products directly to clients (Growing Michigan’s Future 2.2).
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Global Marketing: The US and Korea Marketing Essay
5 pages (1603 words) , Download 2 , Essay
Free
Moreover, the impact of these companies and their competitors in changing these factors is significantly minimal (Roll, 2005). The companies are compelled to adapt to these macro-environmental factors. The factors include the characteristics of the consumers, the influence of the government, technology, and the economy.
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Marketing Plan for Atlantic Quench Cranberries Inc Marketing Essay
12 pages (3117 words) , Download 3 , Essay
Free
Implementation and control is the final element of the marketing communication strategy. The above-presented marketing communication plan aims to enable the company to achieve set objectives. However, taking into consideration the tough political and regulatory environment it is impossible to guarantee that this plan will be implemented without adjustments.
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Global Marketing Marketing Term Paper
6 pages (1711 words) , Download 3 , Term Paper
Free
Sustaining technologies are the technologies, which better product performance as perceived by the mainstream customer (Christensen, 2000). Disruptive technologies are the technologies that lower product performance in the short run, but offer novel features that are valued by a set of fringe customers (Christensen, 2000).
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Rewriting Pension History. Some big firms move to recognize Gain or loss in the year they occur Marketing Case Study
2 pages (500 words) , Download 2 , Case Study
Free
AT&T Inc., Honeywell International Inc., and the Verizon Communication had lately ceased the very old accounting practice of leveling huge gains and losses created by their pension assets into their financial outcomes spread
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5 Year E-Mini Bundle Futures of Eurodollar Contracts Marketing Essay
7 pages (1750 words) , Download 3 , Essay
Free
The author states that Eurodollar futures contract returns market potential for interest rates on Euro-Dollar securities for particular times in future. The ‘5 years E-Mini Bundle Futures’ of Eurodollar contracts offer organizations to get disclosure to the 5-year term on USD interest rate interchange.
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Value Chain, Resources and Capabilities of McDonald's Marketing Essay
2 pages (581 words) , Download 12 , Essay
Free
Inbound logistics have its weaknesses and strengths as well. The strengths include the stable economies to scale, they possess and their ability to deliver orders just in time and at the same time, their packaging is sustainable. They use renewable resources and quality control over the industry, which is done through random checks and random audits.
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Marketing Strategies and Programs of a Mobile Industry Marketing Assignment
12 pages (3286 words) , Download 2 , Assignment
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The company is positioned well in the market but still, there are areas that need to be developed. It has been found that the company has low-profit margins and therefore the company is recommended to consider premium pricing for its high-end products. The company is also recommended to integrate the windows operating system.
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Competitive Advantage Marketing Assignment
1 pages (250 words) , Download 4 , Assignment
Free
The firm has the ability to raise capital through the sale of stocks and bonds. The company also has a superior marketing and advertising budget which has enabled Barnes & Noble the ability to build
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Exploring the Food in the University of Leicester Marketing Essay
25 pages (6958 words) , Download 2 , Essay
The research also aims to find the reason behind the reason that leads to disorder in the diet and lifestyle of the students of the University, locality, and the community at large. The various ways of treatment for the students adopted in this campaign for bringing about necessary changes in their diet and lifestyle have also been researched.
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Keurig - Situational Analysis Marketing Assignment
2 pages (655 words) , Download 2 , Assignment
Free
Generally, in 2008, the Keurig brand recorded net sales of $254 million, which was an 88% increase compared to the previous year. Annual reports indicate that Green Mountain, which owns the Keurig brand, uses at least 5% of the profits before tax to help support environmental and social projects every year.
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Marketing Audit of Hotel Ibis In Manchester Marketing Essay
10 pages (3013 words) , Download 2 , Essay
Free
SWOT analysis, as a concept, is based on the following rule: an organization is able to increase its competitiveness if it manages to enhance its opportunities/ strengths and to control/ limit its threats and weaknesses (Griffin 2013, p.70). By applying the above rule an organization can secure its competitiveness against its rivals.
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Value chain for carrefour company Marketing Essay
1 pages (250 words) , Download 31 , Essay
Free
d logistics deal with the movement of materials into the company from suppliers while outbound logistics refers to movement of materials from the company to customers. Carrefour provides customers with a variety of products mostly from local suppliers. Carrefour supplies its
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Quantitative data analysis Marketing Assignment
3 pages (750 words) , Download 4 , Assignment
Table 1 provides a descriptive statistics for each of the two given groups .we have 64 people in the 1 (v26) (N) and on average, they have 45.22 V01 with
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Marketing Strategies of CanGo Company Marketing Case Study
4 pages (1000 words) , Download 2 , Case Study
Free
Market analysis is oftentimes engaged at a point in which a given firm intends to engage with a specific market and needs actionable research prior to making the changes that they would require as a means of being relevant to the consumer and representing an attractive good or service. The market analysis serves as a key approach that is utilized.
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The Establishment of a Separate Pizza-Making Facility Marketing Essay
5 pages (1262 words) , Download 2 , Essay
Free
Tarek should respond to Hind’s proposal positively, though with certain amendments. The facts in the case justify the establishment of a separate pizza-making facility with its own unique identity disassociated with the identity of Holiday Inn. Being the Restaurant and Food Services Manager, Hind is more aware of the problems at the grass-root level compared to Tarek who is General Manager.
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The Marketing Mix: Products and Brands/Marketing Mix: Distribution Channels/ Marketing Assignment
1 pages (250 words) , Download 4 , Assignment
Free
Branding is also essential marketing tool when it comes to gaining customer loyalty. Arguably, customers establish strong links with brand identities. Moreover, consumers always go for quality goods
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Marketing and Retailing Ethics Marketing Essay
2 pages (552 words) , Download 5 , Essay
Free
Ethical practices in retailing marketing include dishonesty, deceptive promotions, misleading advertisements, bait and switch, disloyalty to customers and employees. One of the common unethical practices in retailing is a lack of honesty. Lack of honesty is unethical because when a businessman or woman fails to be honest to his/her employees and customers, it will highly affect their trust.
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Doing Business in Argentina Marketing Case Study
1 pages (391 words) , Download 2 , Case Study
Free
For the formation of good business relationships, an international company should understand the culture of the foreign country. Argentina being a cosmopolitan country ensures that foreign businesses are received with high regard, sincere affection, and kindness. However, its cultural dimensions and customs can have an effect on how an international business can operate there.
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The Impact of Youth Travels on Travel Industry Marketing Essay
10 pages (2859 words) , Download 2 , Essay
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According to the authors Richards, and Wilson (2004), international travels have witnessed an uptrend since 2010. The growth rate for youth travel has significantly risen owing to tourism and educational purposes. The travel industry is experiencing a transformation with youth travels fuelling the growth.
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