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Marketing Essays

Result for Subject Marketing:
19895 essays
The Macro-Environment of Apple Inc Marketing Research Paper
9 pages (2413 words) , Download 2 , Research Paper
Free
With over 60% of sales at Apple Inc. coming from foreign markets in the 2012 financial year, Apple is significantly impacted by global political changes. How the United States government relates with the rest of the world when it comes to terrorism and trade deals will have an effect on the operations at Apple.
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Delta Airlines Marketing Marketing Research Paper
1 pages (250 words) , Download 2 , Research Paper
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It is a mixed questionnaire because strictly following one type of questionnaire somehow restricts the respondent to give natural and true response. The questions for the email application would be more specific and revolve
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Analysis of the Potential African Markets Marketing Admission/Application Essay
9 pages (2745 words) , Download 2 , Admission/Application Essay
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The researcher acts as an international marketing manager of the luxury apparel brand Zara, who has been asked to frame a proper expansion plan in one of the African countries as the brand is present in an expansion spree. The author has selected three African countries for the purpose of analyzing their markets and coming to a conclusion regarding the prospective market for Zara.
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How Zara Entry into International Market Marketing Essay
7 pages (2072 words) , Download 3 , Essay
Free
Pricing – the company conducts manufacturing from centralised locations but has shifted to emerging markets leading to low production costs. In New Zealand, wool is the largest export, and it is a raw product for the clothing industry. Zara can begin manufacturing in New Zealand in order to compete effectively and maintain the affordability element.
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Commercials as Elements of Television Programming Marketing Article
3 pages (832 words) , Download 3 , Article
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Commercials are significantly important to all the concerned individuals. For the television networks, which are the major distribution channels for the commercials, enable for the easy distribution of the advertisements. From the commercials, television networks get the necessary funds necessary for running their programs. In the case of the producers and owners.
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Marketing Plan for the Next Year for Atlantic Quench Marketing Essay
12 pages (3880 words) , Download 2 , Essay
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The promotion mix utilized in this case involves awareness campaigns through intended means such as social media and the internet (Barker et al, 2013). The company would capture potential customers through creative advertisements used in the description of product qualities. Such distinctive qualities require extensive publicity and personal selling amongst other potential promotional activities.
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The Relationship between Internal and External Customer Service Marketing Essay
7 pages (2165 words) , Download 3 , Essay
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In today’s highly competitive market facilitated with globalization and information technologies many firms, organizations, corporations, and other business entities seek for competitive advantage in satisfying customers' needs. Greater concern for customers and their needs is recognized to be one of the keystones to the success of any business.
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Integrated Marketing Communications Marketing Assignment
1 pages (250 words) , Download 2 , Assignment
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As such, Public Relations (PR) becomes an integral part of the ICM since the realization of most of the goals of ICM will significantly depend on the effectiveness of PR. With public relations, people
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The Service Encounter: Managing Employee/Customer Interaction in Service Businesses Marketing Admission/Application Essay
5 pages (1477 words) , Download 2 , Admission/Application Essay
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How would you describe your level of overall satisfaction with the encounter? What exactly made you feel this way? What elements of the Encounter were you particularly dissatisfied with? I would rate my satisfaction with this encounter as a six over ten. The way the firm relay information and makes you feel part of the whole process is the main reason why I feel I was very satisfied.
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How Marketing Creates Value to Satisfy Customer Needs Marketing Essay
1 pages (261 words) , Download 2 , Essay
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The subject also enlightened me about the process of how consumers think before buying anything which is very important for marketers.   In general, people first think about what they purchase especially if the product requires high engagement (in the case of high-value products such as cars), and evaluate the product against various standards such as benefit, risk, price presentation, and brand.
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Forms of Direct Marketing Marketing Essay
11 pages (3087 words) , Download 3 , Essay
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Direct marketing is referred to as selling products directly to the consumers without passing through intermediaries such as brokers, wholesalers, or distributors. As modern technology has made information easier, companies have made a big effort to sell their products directly to clients (Growing Michigan’s Future 2.2).
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Global Marketing: The US and Korea Marketing Essay
5 pages (1603 words) , Download 2 , Essay
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Moreover, the impact of these companies and their competitors in changing these factors is significantly minimal (Roll, 2005). The companies are compelled to adapt to these macro-environmental factors. The factors include the characteristics of the consumers, the influence of the government, technology, and the economy.
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Marketing Plan for Atlantic Quench Cranberries Inc Marketing Essay
12 pages (3117 words) , Download 3 , Essay
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Implementation and control is the final element of the marketing communication strategy. The above-presented marketing communication plan aims to enable the company to achieve set objectives. However, taking into consideration the tough political and regulatory environment it is impossible to guarantee that this plan will be implemented without adjustments.
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Global Marketing Marketing Term Paper
6 pages (1711 words) , Download 3 , Term Paper
Free
Sustaining technologies are the technologies, which better product performance as perceived by the mainstream customer (Christensen, 2000). Disruptive technologies are the technologies that lower product performance in the short run, but offer novel features that are valued by a set of fringe customers (Christensen, 2000).
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Rewriting Pension History. Some big firms move to recognize Gain or loss in the year they occur Marketing Case Study
2 pages (500 words) , Download 2 , Case Study
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AT&T Inc., Honeywell International Inc., and the Verizon Communication had lately ceased the very old accounting practice of leveling huge gains and losses created by their pension assets into their financial outcomes spread
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5 Year E-Mini Bundle Futures of Eurodollar Contracts Marketing Essay
7 pages (1750 words) , Download 3 , Essay
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The author states that Eurodollar futures contract returns market potential for interest rates on Euro-Dollar securities for particular times in future. The ‘5 years E-Mini Bundle Futures’ of Eurodollar contracts offer organizations to get disclosure to the 5-year term on USD interest rate interchange.
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Value Chain, Resources and Capabilities of McDonald's Marketing Essay
2 pages (581 words) , Download 12 , Essay
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Inbound logistics have its weaknesses and strengths as well. The strengths include the stable economies to scale, they possess and their ability to deliver orders just in time and at the same time, their packaging is sustainable. They use renewable resources and quality control over the industry, which is done through random checks and random audits.
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Marketing Strategies and Programs of a Mobile Industry Marketing Assignment
12 pages (3286 words) , Download 2 , Assignment
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The company is positioned well in the market but still, there are areas that need to be developed. It has been found that the company has low-profit margins and therefore the company is recommended to consider premium pricing for its high-end products. The company is also recommended to integrate the windows operating system.
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Competitive Advantage Marketing Assignment
1 pages (250 words) , Download 4 , Assignment
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The firm has the ability to raise capital through the sale of stocks and bonds. The company also has a superior marketing and advertising budget which has enabled Barnes & Noble the ability to build
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Exploring the Food in the University of Leicester Marketing Essay
25 pages (6958 words) , Download 2 , Essay
The research also aims to find the reason behind the reason that leads to disorder in the diet and lifestyle of the students of the University, locality, and the community at large. The various ways of treatment for the students adopted in this campaign for bringing about necessary changes in their diet and lifestyle have also been researched.
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Keurig - Situational Analysis Marketing Assignment
2 pages (655 words) , Download 2 , Assignment
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Generally, in 2008, the Keurig brand recorded net sales of $254 million, which was an 88% increase compared to the previous year. Annual reports indicate that Green Mountain, which owns the Keurig brand, uses at least 5% of the profits before tax to help support environmental and social projects every year.
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Marketing Audit of Hotel Ibis In Manchester Marketing Essay
10 pages (3013 words) , Download 2 , Essay
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SWOT analysis, as a concept, is based on the following rule: an organization is able to increase its competitiveness if it manages to enhance its opportunities/ strengths and to control/ limit its threats and weaknesses (Griffin 2013, p.70). By applying the above rule an organization can secure its competitiveness against its rivals.
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Value chain for carrefour company Marketing Essay
1 pages (250 words) , Download 31 , Essay
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d logistics deal with the movement of materials into the company from suppliers while outbound logistics refers to movement of materials from the company to customers. Carrefour provides customers with a variety of products mostly from local suppliers. Carrefour supplies its
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Quantitative data analysis Marketing Assignment
3 pages (750 words) , Download 4 , Assignment
Table 1 provides a descriptive statistics for each of the two given groups .we have 64 people in the 1 (v26) (N) and on average, they have 45.22 V01 with
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Marketing Strategies of CanGo Company Marketing Case Study
4 pages (1000 words) , Download 2 , Case Study
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Market analysis is oftentimes engaged at a point in which a given firm intends to engage with a specific market and needs actionable research prior to making the changes that they would require as a means of being relevant to the consumer and representing an attractive good or service. The market analysis serves as a key approach that is utilized.
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The Establishment of a Separate Pizza-Making Facility Marketing Essay
5 pages (1262 words) , Download 2 , Essay
Free
Tarek should respond to Hind’s proposal positively, though with certain amendments. The facts in the case justify the establishment of a separate pizza-making facility with its own unique identity disassociated with the identity of Holiday Inn. Being the Restaurant and Food Services Manager, Hind is more aware of the problems at the grass-root level compared to Tarek who is General Manager.
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The Marketing Mix: Products and Brands/Marketing Mix: Distribution Channels/ Marketing Assignment
1 pages (250 words) , Download 4 , Assignment
Free
Branding is also essential marketing tool when it comes to gaining customer loyalty. Arguably, customers establish strong links with brand identities. Moreover, consumers always go for quality goods
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Marketing and Retailing Ethics Marketing Essay
2 pages (552 words) , Download 5 , Essay
Free
Ethical practices in retailing marketing include dishonesty, deceptive promotions, misleading advertisements, bait and switch, disloyalty to customers and employees. One of the common unethical practices in retailing is a lack of honesty. Lack of honesty is unethical because when a businessman or woman fails to be honest to his/her employees and customers, it will highly affect their trust.
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Doing Business in Argentina Marketing Case Study
1 pages (391 words) , Download 2 , Case Study
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For the formation of good business relationships, an international company should understand the culture of the foreign country. Argentina being a cosmopolitan country ensures that foreign businesses are received with high regard, sincere affection, and kindness. However, its cultural dimensions and customs can have an effect on how an international business can operate there.
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The Impact of Youth Travels on Travel Industry Marketing Essay
10 pages (2859 words) , Download 2 , Essay
Free
According to the authors Richards, and Wilson (2004), international travels have witnessed an uptrend since 2010. The growth rate for youth travel has significantly risen owing to tourism and educational purposes. The travel industry is experiencing a transformation with youth travels fuelling the growth.
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Hotel Hampton Inn, Restaurant Applebes, Tourism California, and Events Olympics Marketing Strategies Marketing Essay
1 pages (353 words) , Download 2 , Essay
Free
The 2014 advertisement highlights more products offered such as accommodation facilities, and a number of complementary services.  The place is established effectively by outlining its updated porte cochere, new paint schemes, and signature cornice with architectural lighting. The target market for the 2014 advert is segmented to a younger audience.
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Ethical Consumerism Concept Marketing Essay
7 pages (1860 words) , Download 4 , Essay
Free
This paper also aims to investigate the influence of bad and good ethical conduct on the buying behavior of consumers. The study is focused on studying consumer purchasing behavior. Secondary data have been used in this research such as journals, magazines, books, and articles. The findings of this research are based on the companies like Primark.
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Bayerische Motoren Werke Aktiengesellschaft Communications Plan Marketing Essay
11 pages (3081 words) , Download 3 , Essay
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Following the increased competition in the motor vehicle industry, it is important to enroll a marketing framework that responds to the direct needs of the organization. For that reason, it is vital to establish a communications strategy. A coherent communication strategy is one that appeals to the end-user without causing disturbance to the overall Corporate Social Responsibility framework.
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The Professional Portfolio of a Nurse Marketing Assignment
4 pages (1166 words) , Download 3 , Assignment
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Scholarship in nursing entails all the activities that lead to the advancement of the teaching, practice, and research of nursing. The author has met this competency by using past existing literature in his field of specialization to design and implement a learning-related activity and to utilize the knowledge acquired from it.
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X-: Breaking the Barriers of Sound with New Product Development Marketing Essay
2 pages (500 words) , Download 3 , Essay
Free
The company experienced a problem with the brand. Initially, the product was produced based on the waterproof concept. It was a challenge for the company to broaden the target market based on the initial concept. Nevertheless, a solution to the challenge was
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Marketing Strategies Used Starbucks Corporation Marketing Case Study
10 pages (3541 words) , Download 2 , Case Study
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 Starbucks is the world’s eighth-largest consumer foodservice brand, and the leading specialist coffee shop, with a market share of over 38% in 2006. While the company does sell its Starbucks brand coffee through retail outlets, the brand operates solely as a coffee specialist in consumer foodservice.  
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A Strategy for Competing against Apple Inc Marketing Case Study
8 pages (2421 words) , Download 2 , Case Study
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The quest for delivering far more to the consumers at lower prices with greater functionality has meant that electronic designers and manufacturers must now think in terms of incorporating a lot into the VLSI chip. It is not possible for electronic designers to design sophisticated and highly complex electronic products out of discrete components.
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McDonalds Fast Food Industry Marketing Essay
1 pages (328 words) , Download 4 , Essay
Free
Each franchisee deals with every day supervising of their employees, but the company’s corporate headquarters which has a staff of 2,800 professionals provide assistance to all restaurant owners in order to ensure all McDonald's employee receives the support. Activities such as employee training are coordinated through corporate headquarters.
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A Low-Priced Alternative Fashion Shoe and an Expensive Branded Item Marketing Research Paper
15 pages (3750 words) , Download 2 , Research Paper
Free
Deichmann and Gucci are two completely different designer brands of shoes that are subject to customers’ choice. Deichmann shoes are low-priced compared to Gucci. In just a single look, one cannot be certain which of these brands is preferred more by consumers, since there are many factors affecting customers’ choice of purchase.
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Two-way Exchange in Cultures Marketing Term Paper
5 pages (1250 words) , Download 3 , Term Paper
Free
Globalization creates positive consequences in the sense that, most people get to enjoy the familiarity of certain products like a Starbucks coffee or a McDonald’s cheeseburger wherever they may be in the world.  There is also a two-way exchange in cultures due to globalization, with the West and the rest of the world interacting with each other.
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Evaluation of Current Trends in the Music Industry Marketing Essay
12 pages (3000 words) , Download 3 , Essay
Free
The use of technology as well as available resources is providing more opportunities for those that are interested in the field of music. Two of the leading trends that are providing a different level of professionalism to the music industry are from live music promoters and recording studios.
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Internet Strategies and Direct Marketing Marketing Research Paper
11 pages (2750 words) , Download 2 , Research Paper
Free
Creating effective marketing campaign strategies can determine the success or failure that is incorporated into a website. A proponent that is associated with this is direct marketing campaigns, which creates an impact not only with basic advertising through search engines, but creates effective results through relationship building opportunities.
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Analyzing an Article That Provides the Visual Representation of the Elections Marketing Assignment
5 pages (1254 words) , Download 2 , Assignment
Free
News articles need to support their arguments with facts, figures, and statistics, also sources’ and witnesses’ quotes where needed.  We have to learn to expound the factual details, to build a level of trust between the writer and the reader. News articles teach us to avoid being biased and exercise objectivity as much as possible.
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The Place of Pepsi-Cola in the Current Market Trends Marketing Essay
9 pages (2529 words) , Download 2 , Essay
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The author of the paper is of the view that over the years since Pepsi’s introduction to the Australian market, the major competitor to the brand has been Coca-Cola. This is due largely to the fact that they both supply similar tasting drinks, these two brands are often compared and fight for market share (Hartley).
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Integrated Marketing Communications: Coca Cola Marketing Assignment
2 pages (665 words) , Download 10 , Assignment
Free
As the corporate website of Coke depicts in its Vision and mission, Coca-Cola has been uniquely positioned as a brand that people would consume when they are in their comfort for example, during dining out, socializing, leisure time, etc. The brand of Coke carries a strong message of bringing happiness to people’s lives (coca-cola.com, 2012). 
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Tesco Company Analysis Marketing Essay
4 pages (1036 words) , Download 5 , Essay
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Tesco Company dates its history from 1919 when a young man known as Cohen who was 21 years of age started a small grocery in the UK which later grew to the current retailer that has branches in different parts of the world e.g. Scotland, Hungary etc. Tesco operations started in the 1930s when Cohen travelled to the US and got interested in the business environment and self-service model which was emerging in the United States.
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The Role of Sociology during Wars Marketing Term Paper
4 pages (1100 words) , Download 2 , Term Paper
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The social scientists are returning towards sociology to understand the fundamentals of the concept of war to draw predictions and further to resolve the crisis after having analyzed it in depth. Generally, war is an elevated form of conflict that takes the shape of rather armed conflict and may be between two or even more parties, usually states.
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Review Articles about Tata Motors, Assicurazioni General Marketing Essay
2 pages (503 words) , Download 2 , Essay
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TQM focuses on improving product quality and also the processes used to make those products. This is an area that most firms can improve on because it can reduce unnecessary waste. Once product quality is improved, customer satisfaction naturally follows, and this can often lead to lower production costs and revenue, which will benefit the firm.
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The Promotional Activities to Uphold the Brand Identity of Coffee Marketing Assignment
5 pages (1392 words) , Download 3 , Assignment
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Corporate social responsibility has gained momentum in the past few years with companies considering the ‘ethical’ impact of their product. This coffee brand will capitalize on the growing emphasis on CSR by partnering with socially responsible and welfare organizations such as those that work in Africa and Kenya, the major sources of coffee beans.
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The Relationship between Customer Value and a Companys Distinctive Capabilities Marketing Essay
5 pages (1340 words) , Download 2 , Essay
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Marketing refers to the process of informing customers of the value of the product or services. This is done with the aim of enhancing the sale of the product or service. It is considered as the relation between the customers’ need for a product or service and the response they elicit in the economy.
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