Factors that Have the Most Influence in Consumers Buying Decision - Essay Example

According to market analysts, forces of abundance refer to a customer’s financial ability to purchase a particular product instead of another or not to purchase at all. Money is the most common determinant of a consumer’s decision with regard to buying products (44). Additionally, the issue of taste receives a huge degree of consideration when consumers are purchasing certain products.

In this spectrum, it is worthwhile noting that some consumers prefer certain products instead of others and this influences their choice of buying such products even if their prices are too high or the distance involved in acquiring them is long. Furthermore, consumers’ choice of buying products is influential due to lifestyles (58). Some consumers’ styles and standards of living determine the type of products and services to buy. With that respect, some consumers whose living standards are high go for high-class products whose prices are always expensive and consider particular brands of products as important compared to others.

In summary, there are many factors ranging from the minute to huge factors that influence consumers’ choice of buying certain products and services (71). However, as highlighted in this paper, the most common ones include the needs, lifestyles, and financial ability of a customer.