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There has been need to have a different cereal than the usual wheat one and hence the introduction of the new chocolate cereals is needed, and the introduction is done through a medium that is liked by children: videogames.
The traditional advertising includes the use of television, posters and billboards and children of nowadays do not bother checking out such mediums. All they are interested in is the video games and especially those that are online. Advertising the product online in a videogame is the best way to attract the market for the chocolate cereals whose target is mostly children.
The company used Multi-Link Trunking (MLT) technology to help it access several links and servers in order to ensure that as many people as possible get the advertisement through the video game. Permission is not an issue but facilitation to the right channels is necessary when using the internet.
Many people got to enjoy this product more since it was introduced to them through a medium they love. Sales of the Choco Krispis should therefore have gone very high due to the fact that the cereal box was fashioned to be used as the joystick in this advergaming.
Taco Bell has launched yet another food product beefy nacho burrito and is still using the mobile phone to advertise it. The advert is running through smart iPhones and hence many people with the iPhone have access to the advert through the applications. These adverts have made many people aware of the product and are buying it to try it out (Hasen, 2012).
There is need to have advertisements that will reach majority of the target group without the company struggling with the logistics of production of posters of billboards to attract attention of the presence of a new product. Taco Bell has therefore addressed the need for an easy to see advert that reaches majority of the target group with minimal effort.
Many people are
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This year(2009) report consists of eight chapters and has been supplemented few new subchapters: “Brand advertising and branded content”, “Contextual advertising”, “Affiliate marketing”, “Internet applications”, “Marketing research in the Internet” and “Effectiveness indicators of the Internet advertising” as well as few new chapters: “Cooperation models of Internet market entities”, “Best examples of Internet campaigns 2009 – laureates of Mixx Awards 2009” and the supplement “Standard formats of display advertising” has been added.
Businesses require a fast, in-time communication system for succeeding. Communicational delays could result in clients’ dissatisfaction, lost opportunities due to in-time decision making requirements, huge financial losses and sales reductions.
Advertising is a mode of communication used to manipulate a target audience into taking a certain action. This communication may be commercial, political or ideological in nature and may use either mass media or new media. Mass media includes newspapers, television, radio and mail whereas new media includes SMS, blogs and websites.
With the advancements in the field of information and technology and wireless protocols, a whole new world has been opened for researchers and techno lovers. With the advent of third generation and now even fourth generation a whole new realm of opportunities has opened.
Optimize your understanding of this new environment. Learn how to capitalize on technology-driven changes, and how to seize opportunities where others see obstacles. Attain analytical tools so you can act more strategically, and competitively, as new developments arise (Kortler 2002, Hooley 2007).
Transfer of the rights to company products and services can now be successfully done online. This is done using mobile devices, for example, PDA, smartphones, custom terminal, mobile phones and public mobile network. These have had a positive impact in
With the technological advancement, there has been a combination of technology and every aspect of business operations of which even marketing was not left behind. The fusion of technology and marketing has helped in spreading increased awareness about business products all over the country.
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