Marketing in the Teaching and Learning Context - Essay Example

The questions that need answers for successful marketing educational products include:

• What technologies are highly employed in the normal teaching and learning programs in schools?
• What audio-visual educational materials are lacking in the majority of schools?
• How suitable or effective are educational videos in teaching and learning pursuits?
• Are there substitute education products in the education industry?
• Are there inadequacies in the education products’ market?
• Is the market likely to be significantly large with the learners, teachers, and schools being the majority players?

The market is diverse and dynamic, and so would be the products offered in that market (Pride & Ferrell, 2012). Product customization might highly be necessary, owing to the various modes and programs of teaching and learning employed by different teachers, learners, and schools. For a start, competitors may be lacking, but with successful business establishment, they are likely to emerge. The market is also subject to changing variables due to reforms and improvements undertaken in the education sector from time to time.

Marketing products to married couples who have no children would have to account for individual couple’s tastes and preferences. The situation is different when it comes to couples with children or even empty-nester couples. For a married couple with no children, likely products to be marketed to them include family life products, gifts, and kids’ products in the anticipation of children. This couple’s buying decisions are guided by future expectations and plans for a bigger family. For this couple, it is likely that expenditure exacerbates as savings decline. On the other hand, the empty-nester couple’s buying decisions are less influenced by family size but are guided by savings rather than spending.