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ECommerce - Dissertation Example

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Table of Contents Introduction 3 Identification of Problems and Prioritization 3 E-marketing Strategies 5 Situation Analysis 5 Customers 5 Competitors 6 Company 6 Context 7 Marketing Mix 7 Product 7 Price 8 Place 8 Promotion 8 Implementation of e-Marketing Strategies 9 Design and Development phase 10 Budget Proposal 12 Projected Profit and loss statement 12 Selling and Administrative expenses 12 Conclusion 12 References 13 Introduction The paper is aimed towards developing the framework for eLearning strategy report for IT Academy…
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Download file to see previous pages The second part will develop e-marketing strategies for the organization illustrating the best fit and marketing mix for the organization. The third part would find solution projected at the problems faced and thereby design and develop the strategies highlighted. The next part of the report would consider the budget for the projects and subsequent allocations. Lastly, legal and ethical issues related to the projected are also required to be given importance. Identification of Problems and Prioritization This part of the report discussed the problems that are currently being faced by the company and that would be faced in the setup and implementation of the new center in Birmingham. The IT Academy in its new center intends to open systems wherein they could offer on-line course enrolment and the prospective students could pay the fees online. They need to develop and highly efficient enquiry and student query system that addresses the queries if the student and that had an in-build FAQ section to address frequently asked questions by the students. An uploading and downloading system needs to be developed online at the company website wherein teachers and staff could upload their notes and assignment and students could upload their papers and download notes uploaded. IT Academy for promoting its newly set campus also needs appropriate e-Marketing strategies to continuously promote the academy and the courses offered by it. The e-Marketing techniques when implemented should reflect the strong brand name of the academy and its fundamental power of delivering student courses. The company, at some point of time in future also intends to use advanced technology for delivering its courses to the students. It intends to deliver live lectures with the help of wireless networks so that it could deliver lectures globally at any point of time. This will help the academy to build its brand presence globally and irrespective of the location of the student. But as discussed earlier, for all this to happen IT academy needs to revamp its network with the help of e-commerce technologies and advertise with the help of e-marketing strategies. For solving the problems and meeting the requirements intended by the academy a proper prioritization plan is required by the company. The prioritizations plan describes how the problem solving approach would be determined and which problem is primary and would be solved first. Prioritization of activities is done primarily on the basis of priority of requirements and linking of activities. In my report developing a proper ecommerce model which is linked to the business model of the IT academy is the prior activity. This is because every other activity is basically linked to the success of this activity. This would act as a base of offering on-line courses and also payment of feed online. This will also build an online system that could handle online queries of the student. Also, based on the effectiveness of ecommerce of IT Academy successful e-marketing strategies could be implemented. So revamping of the e-commerce technology in IT Academic will be priority in my report. E-marketing Strategies After ...Download file to see next pagesRead More
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