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The Benefits of Cycling: A Marketing Opportunity for Powerbike in Thailand - Term Paper Example

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The report highlights the overview of the company and its product and services. Apart from that the report also emphasizes on the matters related to marketing opportunity of Power bike in Bangkok. The promotional policy and the positioning strategy is also underlined in the project.  …
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The Benefits of Cycling: A Marketing Opportunity for Powerbike in Thailand
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Download file to see previous pages Power bike is one such company which is also associated with this business for a long period of time. Power bike is a small-sized family owned business organization engaged in the business of selling bicycles in ThailandThe bicycle retail shop is situated at Roi Et in Thailand and was founded in the year 2006. Power bike is already established as a successfully run business and is engaged in selling accessories related to bicycles and maintenance and repair of bicycles as well. Nui and Ning are presently the owners of Power bike. The business firm has in offer a wide range of bicycles to suit the needs and requirements of different types of customers. Recently Power bike is thinking of expanding its business to generate greater revenues and have sustainable growth in the future. In order to become successful in implementing its expansion strategy, it needs to develop a strong marketing strategy for the same. The organization is also looking for the opportunity to establish its business in the market of Bangkok, the capital city of Thailand.
Powerbike has in offer a wide variety of products and services for its customers. The business firm primarily sells six types of different bicycles to suit the needs and requirements of its customers. They are:
1) Mountain bikes: These types of bicycles are mostly designed to be driven through any types of terrain because they are strongly built. The product is capable of managing any type of territory. It is specially designed for upward climbing and to handle rough surfaces of the mountain. Especially the tires of the cycle were designed by employing superior technology in order to make sure that it does not get wired out quickly.  ...Download file to see next pagesRead More
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