StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...

Marketing Opportunity for Power Bike in Thailand - Assignment Example

Comments (0) Cite this document
Summary
The paper "Marketing Opportunity for Power Bike in Thailand" describes that marketing is a strategic step undertaken to harmonize the relating ideology of how customers are serviced by a business entity. This is one of the strategic involvements that power bike company has undertaken in Thailand…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER99% of users find it useful
Marketing Opportunity for Power Bike in Thailand
Read Text Preview

Extract of sample "Marketing Opportunity for Power Bike in Thailand"

Download file to see previous pages This is one of the strategic involvements that power bike company has undertaken in Thailand to score their contemporary positioning in the market segment. The company is set upon a basis that the consumers of a commodity are the key determinants to its supply, so that should they be missing then there is no enterprise to score their needs because there would be nothing to necessitate the quest. Due to the existence of the consumers to provide for their formidable market, the forerunners of Power bike entity are set to satisfy their consumer's demands. Their entrepreneurial involvements target a market to satisfy the travel needs alongside complementary needs such as recreation.
The report herein is about a marketing and strategic approach to establishing a marketing opportunity, both in essence and practicability within the Thailand region and neighboring capital, Bangkok. The business in question is that of power bikes which have been set by a company entitled to a family setting; that is, by the two siblings Nui and Ning. This region is globally reputable for the biking business, especially that in its current standing it is on the global picture of shedding a limelight to the biking industry. The biking industry is used as a sample to a business approach strategy aimed at incorporating excellent standards in the entrepreneurial world. The method here entails an explanation to all the parameters as regards aspects like capital, apt explanations to the demographics and psychographics to the immediate community and the future expansion strategies and possibilities. In this regard, the socio-contextual framework is some of the major parameters in question yet to be seen into.
They include the population of the area, socialization patterns, economic activities in the broader perspective, education levels of the local residents as well as their international immigrating counterparts, governance of the region and related demographics, skilled versus non-skilled manpower, just to mention but a few. Socialization agents like other private corporations and organizations like Rotary International; which has solely in its capacity been of service to governmental interest’s further boost the enterprise. ...Download file to see next pages Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(Marketing Opportunity for Power Bike in Thailand Assignment - 3, n.d.)
Marketing Opportunity for Power Bike in Thailand Assignment - 3. Retrieved from https://studentshare.org/marketing/1776405-the-benefits-of-cycling-a-marketing-opportunity-for-powerbike-in-thailand
(Marketing Opportunity for Power Bike in Thailand Assignment - 3)
Marketing Opportunity for Power Bike in Thailand Assignment - 3. https://studentshare.org/marketing/1776405-the-benefits-of-cycling-a-marketing-opportunity-for-powerbike-in-thailand.
“Marketing Opportunity for Power Bike in Thailand Assignment - 3”, n.d. https://studentshare.org/marketing/1776405-the-benefits-of-cycling-a-marketing-opportunity-for-powerbike-in-thailand.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Marketing Opportunity for Power Bike in Thailand

Thailand

... Economic development in Thailand Thailand’s economic development has strongly been market-oriented and has an open trade for investment with the rest of the world. Thailand has been having an outstanding performance in the economic development since late 1950s. Poverty level in the country has declined by a big margin. Nevertheless, economic inequality has dramatically increased (Mason 278). The economic progress in the country is evident in the continuous improvement of the non-economic indicators that translate to the well-being, like, life expectancy, infant and maternal mortality rate, and literacy levels. However, the country has not recorded good progress in the education system. It requires reforms in several areas like...
12 Pages (3000 words) Research Paper

Bike Transportation Proposals at Universities

...? Bike transportation at universities Methodology A survey is conducted on the existing usage of bicyclesin universities and the data is analyzed. This data is used to support the proposal on the use of bicycles in universities. The survey is carried out by tabulating the existing number of bicycle users. Findings & Results In several universities bike transportation has already become a major mode of transport for both students and university staff. This has been made possible through the introduction of bike sharing and rental services. Such bike sharing services allows students or staff to share a bicycle with a given number of individuals. This has helped save of cost of purchasing more bicycles to cater for the high number of users...
3 Pages (750 words) Term Paper

Google Bike

Our current market research indicates that 20 inch wheel diameter is not comfortable with the majority of the rides; hence we will stoke bikes with wider wheel diameter to beat our competitors. Further, more our bikes will cost relatively low for the first years to attract more customers as we brand our company. Market Research And Analysis Our store will be located in Dallas and California among other mountainous regions. This would help attract more customers. Our team conducted a comprehensive market research and the findings will be applied in making major decisions. The company will stock bikes with wider diameter wheels for good speed and comfort. Currently, our competitors are stocking a 20 inch diameter wheel, and this is...
3 Pages (750 words) Essay

Marketing Opportunity of Kralogie Germany

...Marketing Opportunity of Kèralogie Germany Kèratolgie in Germany – also known as Kèrastase as its global brand name has a very good marketing opportunity considering the fact that its product line is made with very high quality raw materials that has gone through high technological standard and processes. There is simply no problem when it comes to the quality of the product. However, the marketing manager should focus on widening its sales distribution network. It is reported that out of more than 50,000 coiffeurs, the company is supplying its product line to only 9,000 coiffeurs. This issue alone makes the company loses a lot of potential business opportunity. Aside from expanding its coiffeurs network, the company should consider...
9 Pages (2250 words) Essay

A Marketing Opportunity for Powerbike in Thailand

In this report, we find that there are on-going developments that are supporting the bicycle sale business. The major one is the will by the government to support plans leading to use of bikes for short trips within towns and also by students to go to school. This is meant to promote a healthy lifestyle among the citizenry. The residents have also accepted the bikes as they are flexible and can be used to go to other areas that cannot be accessed by vehicles.
In Powerbike’s move to change its production base to Bangkok, the company is faced with stiff competition from other well-established industry players, for instance, K.C.I Bicycle & Part Company. However, by focusing on customer needs and developing on its streng...
12 Pages (3000 words) Assignment

The Benefits of Cycling: A Marketing Opportunity for Powerbike in Thailand

...THE BENEFITS OF CYCLING: A MARKETING OPPORTUNITY FOR POWERBIKE IN THAILAND Table of Contents Table of Contents 2 Introduction 3 Products and Services4 Market Analysis 5 Demographic Segmentation 6 Psychographic Segmentation 8 Positioning Strategy 10 Market Opportunity in Bangkok 12 Conclusions 14 References 15 Bibliography 17 Introduction Cycling is considered to be the most economical as well as pollution free transportation. Cycling also offers high flexibility and increased mobility to a colossal group of population. Cycling is also popular among the group of people which could not afford a car. Therefore the companies involved in the business of cycling may get immensely benefitted. Power bike is one such company which is also...
12 Pages (3000 words) Term Paper

Marketing Plan of Honda's New Bike

The ST1300™ was created for riders who love performance as much as they love a day in the saddle. Touring features include full-coverage bodywork, three-way adjustable riders seat, large detachable saddlebags, and an electric, push-button adjustable windscreen. Performance features include a powerful, liquid-cooled 1261cc V-4 engine with Programmed Fuel Injection in an aluminum frame that combines excellent handling and superb riding comfort. Linked braking is standard, and there's even an optional Anti-lock Braking System available. It is the best sport-touring bike on the road. (Honda)

JJB marketing manager is required to work out a Marketing Plan along with the Honda Sales Manager. This is then to be submitted...
7 Pages (1750 words) Case Study

A Marketing Opportunity for Powerbike in Thailand

...The benefits of cycling: a marketing opportunity for Powerbike in Thailand Contents Introduction 3 Detailed of the Thailand Consumer Market for Powerbikes 4 Demographic Segmentation 4 Psychographic Segmentation 5 Positioning Strategy for Powerbike 6 Product 7 Pricing 7 Place 8 Promotion 8 Likelihood of Powerbikes Servicing the Thailand Business Market 10 Conclusion 11 References 13 Introduction Powerbike is a retail business based in Roi Et in Thailand that focuses on the production and sales of different type of bikes for terrains, planes and roads. Acting as a one-stop retailer the firm also specializes in the production of different types of accessories pertaining to bikes. Powerbike in the range of after sales services renders repairs...
12 Pages (3000 words) Assignment

The Use of Power Bikes in Thailand

Use of power bikes becomes a better option due to health advantages it posses and the fact that power bikes can quickly maneuver against traffic jams and are cheaper compared to vehicles (Direct, 2011). The research aims at penetrating through Thailand’s economy through sales of power bikes and bicycles. The research entails the marketing opportunities available due to the large population in Thailand and its neighboring countries. The use of power bikes aims at reducing traffic congestions and waste of time and money in Thai roads.
This research seeks the advantages related to inventions of power bikes in Thailand. The use of power bikes has the following advantages; the physical fitness aspect involved while cycling has...
12 Pages (3000 words) Assignment

A Marketing Opportunity for Powerbike in Thailand

... A Marketing Opportunity for Powerbike in Thailand Executive Summary Powerbike is a firm based in Thailand which provides a range of bikes to customers according to their requirements. It was formed in 2006 as a cycle and accessory shop. Lately the firm has been focusing on segmentation of its market. Proper market segmentation will help it to succeed. The project highlights how the firm can adopt demographic and psychographic segmentation to target different group of customers. Demographic segmentation consists of segmentation of the target customers on the basis of age and gender, whereas psychographic segmentation consists of segmentation on the basis of lifestyle and activities and interest. Powerbike has also been using various...
12 Pages (3000 words) Assignment
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Assignment on topic Marketing Opportunity for Power Bike in Thailand for FREE!

Contact Us