Nobody downloaded yet

Understanding the business of fashion - Essay Example

Comments (0) Cite this document
Summary
With the economic market decreasing, people have less and less spending money. This means that individuals are not purchasing items that are viewed as “extra,” and clothes, unless bought for a growing child, generally fit into this market…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER98.8% of users find it useful
Understanding the business of fashion
Read TextPreview

Extract of sample "Understanding the business of fashion"

Download file to see previous pages Understanding the business of fashion

Heading into 2012, retaliating industries will face a greater challenge. Many retailers are using the concept of Internet retailing to increase purchasing power. For most of human history, clothes were handmade, often by the woman of the household, or by female servants. Those who could afford nice material and expensive designs typically indulged those desires; however, most individuals did not put much consideration into their wardrobe. The emergence of a middle class in Europe and the United States made it possible for people to take more of an interest in how they presented themselves in clothes, and patterns of popular clothes were introduced for people to copy. With the industrial revolution, it became possible for clothes to be mass?produced, but there was still a desire among many individuals to have clothes that were considered fashionable and even unique in an era when mass production was increasingly the norm. Today, with advanced technologies, manufacturers are able to offer mass customization in fashion. Haute couture, which continues to be regulated in France, often sets the design guidelines for a particular season. Major couture houses, including Christian Lacroix, use their haute couture not only for its own sake, but also to promote ready-to-wear designs, as well. In addition, many major design houses today sell multiple brands and also multiple product lines, so that a haute couture show may also be a showcase for perfume and accessories.
(Waddell 21). Competitors of Haute Culture include major retailers like the Gap, which sells clothes worldwide, and Avicsar, CatWalk Enterprises, and First Impressions. All of these companies are European based and First Impressions is situated in London. All of these companies are showing the same trends—a decrease in sales relevant to the decrease in economic status. Therefore, heading into 2012, all companies are going to need to consider new ways of selling, and the Internet could certainly open up many avenues for them. Out of the companies listed above, Gap is currently most prevalent on the Internet, and this may be the reason they are performing better than the other companies, although economic issues have hurt them. The fashion industry is a global industry (Movius n.p.). Textiles may be produced in a country such as Thailand and transported to a low-cost labor market such as China to manufacture designs that were created in Europe or the United States for sale in retailers around the world. This globalization works to keep costs low on the manufacturing side, which increases the normal profit. However, not all of the companies listed above work in this global context, Gap again being the only one listed that does. The use of outsourcing may be a consideration for these other companies in order to increase sales. At the same time, the various fashion collections and their shows can increase demand for a particular designer's goods. As designers become better-known, customers may be willing to pay more in order to have the distinction of owning a piece by that particular designer. In this way, the price of high fashion can be driven up not by value-added, but by customer valuation of a particular brand. While some might argue that this does, indeed, constitute value-added from a marketing standpoint in the sense that branding adds value, others would suggest that this is an artificial component that does not have intrinsic economic ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Understanding the business of fashion Essay Example | Topics and Well Written Essays - 1250 words”, n.d.)
Retrieved from https://studentshare.org/business/1422015-understanding-the-business-of-fashion
(Understanding the Business of Fashion Essay Example | Topics and Well Written Essays - 1250 Words)
https://studentshare.org/business/1422015-understanding-the-business-of-fashion.
“Understanding the Business of Fashion Essay Example | Topics and Well Written Essays - 1250 Words”, n.d. https://studentshare.org/business/1422015-understanding-the-business-of-fashion.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Understanding the business of fashion

Understanding The Business Environment

...? UNDERSTANDING THE BUSINESS ENVIRONMENT Types of organizations and their purposes There are various types of business organizations. This includes public limited companies, private limited companies, voluntary organizations and co-operatives. The country as a whole owns the public limited companies. The local authority and the government control these companies. The capital comes from the treasury or the local rates. The public limited aim at providing services to the nation, and in case of profit generation, it has handed hack to the government or the local authority. The government appoints a minister to take responsibility. The minister then appoints a chairperson and the board of...
13 Pages(3250 words)Term Paper

Marketing in fashion business

...Marketing in fashion business Introduction Marketing is the process of determining the products or services which are been wanted by customers and also laying down strategies of making the sale and improving the communications wit the customers. Marketing is such an important aspect in any business if maximum profits are to be made and many customers reached. There are many methods of marketing which will in most times be determined by the type of products or services to be marketed. In fashion businesses marketing is very important. It will determine the rate at which your commodities will be sold. There are many approaches you can use in reaching the...
9 Pages(2250 words)Essay

Fashion business

...Fashion business Introduction The fashion industry is complex industry requiring the understanding of the apparel industry. The industry is marked by several challenges including dynamic change in demand. The demand for the different fashions is linked with the impact of the social media and the involvement of celebrities. The quality of material and design has massive impact on the performance of the cloths offered by the different companies. The major challenge in the industry is the ability to understand the changes in market preference and develop products that cover the changes in demand. Fabric Inspection and Flagging Fabrics...
3 Pages(750 words)Term Paper

Understanding business environments

... that affects the operations of a business. The culture of the community that is around a business and that of the targeted clients of a certain business have an impact on its operations. Take for an example of a fast food shop in Turkey. For this business to be successful, it has to adhere to the cultural requirements of the Turkish cuisine. Learning the culture of the Turkish people is very important for the business to understand the consumer behavior of its targeted clients. This is because culture affects the consumer behavior (Morris and Jean 2002, p.258). P10 International trade is important for the economy of a country. For the UK economy to grow and become competitive in the global market which is getting very competitive... in UK...
9 Pages(2250 words)Essay

Copyrights in fashion business

...This paper seeks to provide a comprehensive overview of the rationale to having little legal protection in thefashion business. The fashion business is only partially legally protected by trademarks. Unlike other forms of creative work the fashion industry, it has very little legal protection in the form of trademarks in the UK. In the United States, the copyright Act denies protection to any article of utilitarian function. This implies any article, which is used in everyday purposes beyond artistic expression. Fashion designs fall in this category of artistic work with utilitarian function. This will demonstrate the need for any designer with a...
10 Pages(2500 words)Research Paper

International fashion business analysis

...Introduction Fashion and clothing has gradually evolved into a dynamic and vibrant industry. The development of the industry was credited to the emergence of quality fashion designers and the increased recognition of the consumers. Unlike before, fashion was more of a cultural item and beyond the understanding of entrepreneurs. Changes in the environment coupled with the propagation of knowledge have made fashion designers get inclined to business. Indeed, their designing talent combined with business sense will improve the industry and allow more fashion designers to become part of the bandwagon. From...
10 Pages(2500 words)Essay

The business of fashion

...THE BUSINESS OF FASION By Nadeem Alam When the first human being, in Eden or on earth, covered his body with leaves, or later with an animal skin, the fashion industry was founded at that time. Though we are not familiar with the style and attire of that time until the ancient civilisations preserved few images in the solidity of rocks, through cave paintings and through rock-cut sculptures. Terra Cotta figurines of the oldest Harappan Agei show interesting headdresses that can be compared with any modern hairstyle with a heavy look. The Dancing Girlii of Mohenjo Daroiii with bangles in her arms is not behind any fashion sculpt of any age. While no one can deny the allure and glamour of...
10 Pages(2500 words)Case Study

Fashion business management

...Fashion business management Grade (Feb.7th, Fashion business management Analyze the sourcing strategies and cultural consideration required when operating within the global fashion marketplace. Introduction The fashion industry is one of the most dynamic and ever-changing industries, with the tastes, preferences and needs of people transforming continually, depending on the global trend changes. Therefore, the establishment or running of a successful fashion business requires a deeper understanding of the dynamisms involved in the fashion industry, especially in relation...
6 Pages(1500 words)Essay

Business for fashion study

...FASHION BUSINESS RESEARCH (BAFM) due FASHION BUSINESS RESEARCH (BAFM) Primary research is a processing of collection of original data that acts as the first information to the researcher. This data can be collected by the researcher or outsourced to the organization or person who specializes in this type of survey. The information got after the research is used to answer specific questions of interest to the researcher. In order for one to collect primary data he/she must carry out a field research. Primary research involves several methods that include; face to face interview, telephone interviews, online surveys, questionnaires, consumer panels and focus groups among...
2 Pages(500 words)Essay

Fashion PR

...specifications and features and get attention to the uniqueness of the product lines. It is important to note here that the public information model suits buyers since most are looking for general information before going into checking the product out. In the present day society, the internet forms a great way to allow free flow of product information to reach the buyers. So far, the public information model has great acceptance in not only the fashion industry but in very industry other than business to business scenarios. Statistical analysis of conversions as observed through this PR model helps brands renew product lines and bring back older lines which have been popular over time....
8 Pages(2000 words)Article
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Understanding the business of fashion for FREE!

Contact Us