Contact Us
Sign In / Sign Up for FREE
Go to advanced search...

The Case of Bangkok Bicycle Market - Assignment Example

Comments (0) Cite this document
This paper “The Case of Bangkok Bicycle Market” looks intensively at the marketing opportunities for the bicycle brand ‘Powerbike’ by understanding the Thai market in Bangkok and by identifying the strengths, weaknesses, opportunities, and threats for the aforementioned brand…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER97.2% of users find it useful
The Case of Bangkok Bicycle Market
Read Text Preview

Extract of sample "The Case of Bangkok Bicycle Market"

Download file to see previous pages The second part examines the current situation of the brand by conducting a SWOT study in comparison with the competition. Through this part, we aim to solidify the strategic positioning for the brand which will guide in the development of the marketing communications campaign. The last part of this paper will explore the possibility of expanding the offerings of the brand by moving on to another category.
In conclusion, this paper aims to reinforce its primary recommendation that Powerbike should focus on positioning the brand as an alternative to public transportation through the reinforcement of (1) public bicycle transportation services and (2) private bicycle ownership.
Kenworthy (2008) opined that urban density influences both the use of private cars and the viability of public transportation in any city. As he further noted, cities with higher urban densities tend to have higher use of public transportation (Kenworthy, 2008).
In this regard, Trading Economics (2012) stated that the population in Thailand has reached to 68 million in 2010, an increase of 145 percent during the last fifty years. Approximately 68% of the total population of Thailand lives in rural areas, as comprised majorly of farmers. However, massive economic and technological transformations have caused urban migration to Bangkok (Hello Siam, 2002). As a result, approximately 9.3 million live in Bangkok, reported by United Nations (2008).
The increase in population through the years has immensely influenced the increase in the use of vehicles. According to Clean Air Initiative (2006), the top four means of transportation in Bangkok are a private car (51.48%); motorcycle tricycle taxi (42.90%); microbus and passenger van (40.92%); and others that comprise non-motorized vehicles like bicycles (26.47%).  ...Download file to see next pages Read More
Cite this document
  • APA
  • MLA
(“The Case of Bangkok Bicycle Market Assignment Example | Topics and Well Written Essays - 3500 words”, n.d.)
The Case of Bangkok Bicycle Market Assignment Example | Topics and Well Written Essays - 3500 words. Retrieved from
(The Case of Bangkok Bicycle Market Assignment Example | Topics and Well Written Essays - 3500 Words)
The Case of Bangkok Bicycle Market Assignment Example | Topics and Well Written Essays - 3500 Words.
“The Case of Bangkok Bicycle Market Assignment Example | Topics and Well Written Essays - 3500 Words”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF The Case of Bangkok Bicycle Market

The Bicycle Thief 1948

... Section/# Bicycle Thief: An Analysis of Central Themes and Motivating Factors in the Growth of Post-War Italian Neorealism While images and themes are pervasive in film, one of the more pervasive yet hidden themes within “Bicycle Thief” is the different levels of meaning that are exhibited by the article of the stolen bicycle. This analysis will briefly analyze the way in which the stolen bicycle serves as a powerful yet muted allegory for the way in which the Second World War had effectively destroyed the traditional culture as well as the formerly proud infrastructure and institutions that had defined the Italian nation up until the outbreak of war. In this way, a social commentary is housed within what one might otherwise see...
4 Pages (1000 words) Essay

Bicycle Thieves (1948)

...? Review on Vittorio De Sica’s Bicycle Thieves (1948) Review on Vittorio De Sica’s Bicycle Thieves (1948) Introduction This paper is a critique on one of the greatest films of all time, Ladri di biciclette, which is the epitome of neorealism and still remains the best example to the movement that changed the face of Italian cinematography. Directed by Vittorio De Sica, the movie explores the economic, social and psychological conditions of Italian citizens, especially that of a poor unemployed father, in a post world war phase. The movie, based on the same titled novel written by Luigi Bartolini, was adapted for screenplay by the pioneers of Italian neorealism, among which the most significant are Cesare Zavattini and Suso Cecchi d'Amico...
3 Pages (750 words) Movie Review

Bicycle Thieves

... what had been stolen from him, the title Bicycle Thieves takes on an added dimension. What was till that point in film a reference to the gang of burglars who steal bicycles and resell them in the market, now includes the aggrieved loser himself. This is a powerful political statement on part of De Sica about the nature of poverty and the evaluation of morality in this economic realm. In other words, the film can be seen as an early exploration on the vicious cycle of poverty and crime. There is little doubt that the director’s take on these twin blights of society are rather sympathetic. This much is evident from the overall tone and effect of the film. In this sense, the film is a powerful social and political comment – something...
3 Pages (750 words) Movie Review

Bicycle thieves

A Review of The Bicycle Thieves (1948) Introduction The Bicycle Thieves is 1948 movie directed by Vittorio De Sica, an Italian film director. The movie is based on a novel written by Luigi Bartoni and was adopted for screenplay by Cesare Zavattini (Haberski 45) The movie is regarded as one of the best films of Italian neo-realism, a movement which began in 1945 to give a new degree to realism in Italian cinematography (Haberski 57). Upon its release, the movie was critically received, earning an Academy Award two years after it was produced and in 1952, it was declared the best film of all time by Sight and Sound magazine. New rankings done by the same magazine, 50 years later after the movie’s release, placed it as the sixth grea...
3 Pages (750 words) Research Paper

Bicycle Thieves

...? Bicycle Thieves (1948) of the Bicycle Thieves “Bicycle Thieves” is an extraordinary movie about the lives of the ordinary people andtheir trials and tribulations. The movie is not only worth seeing but experiencing. Rate 8.4 out of 10. Cert (UK): U Date of review: Name of the reviewer: City in which review is written: Introduction “Bicycle Thieves” is eulogized as one of the greatest movies ever made, directed by Vittorio De Sica, who has sterling achievements to his credit in the world of cinema. In the impoverished post-war Rome, a man looks forward to his first day of employment, which he believes is going to herald better days for his family in dire straits. The mode of conveyance that he is going to use to reach the site of work...
4 Pages (1000 words) Movie Review

Folding Bicycle

...Folding bicycle is bicycle that can be folded up. They are from 12 inch to 26 inch long, and 16-inch bicycle and 20-inch bicycle are the commonest types. They weigh from 8.5kg to 15kg, much lighter than common bicycles. They can be taken onto bus, into subway and train. You can fold or unfold them in 10 minutes. It is a unique and convenient vehicle, especially for short trips. Nowadays they are also used for entertainment in the park. An advantage of folding bicycle is that, you can fold it up and put it into a bag. It is easy to carry with when you take bus or subway. When you go out for a trip, you can also put it into your package. If you drive out, you can put it into your boot. Folding bicycle is a cool and fashionable vehicle...
4 Pages (1000 words) Essay

Bicycle patrol

They are – The International Police Mountain Bike Association (IPMBA), and the Law Enforcement Bike Association (LEBA). The IPMBA model is more popular and known (Shah, 2003).
According to IPMBA resources, mountain bicycles are used in police departments to control criminal activities. It has become a fashion to prepare a bicycle patrol unit throughout United States of America’s state police departments because of the benefits. Bikes are noiseless, cheap and dependable and are helpful in filling up the gap between automobiles and foot patrol. Communities prefer to talk to a bike patrol officer than to a neighborhood beat officer. It helps policing efforts to solve problems. Bicycle officers can make better use of their senses...
7 Pages (1750 words) Essay

Tokyo vs Bangkok

Bangkok and Tokyo are about 3000 miles apart and similar yet different in many ways. They both have rivers passing through them and both lie close to bays and are both very rich as far as culture is concerned. Economically, Tokyo is superior to Thailand and had a higher cost of living too. Bangkok however, has a more metropolitan look than Tokyo since it has allowed many immigrants to live and work within the city. Tokyo has very tighter immigration laws and foreigners hold virtually no special rights in Tokyo. There is more of intercultural mixing in Bangkok.
Bangkok is located in the very central part of Thailand and this makes it a natural hub between the southern and northern Thailand. Bangkok’s location around the Chao Ph...
6 Pages (1500 words) Essay

Pedestrian and bicycle facilities

...Engineering and Construction: Pedestrian and Bicycle Facilities s of Learning: s Submission: Pedestrian and Bicycle Facilities Introduction European Conference of Ministers of Transport (2004) defines mobility as the capacity to travel. Its definition may be broadened to entail travel activity and the possibility for the traveler to decide when and where to travel. Mobility is important to quality life and significant to urban transport system. The two aspects affect the daily life and activities of people. Opportunity to engage the social community in activities and social interactions are also influenced (European Conference of Ministers of Transport, 2004). Cycling is a clean sustainable type of transport and plays an essential part...
6 Pages (1500 words) Essay

Bicycle Helmet Safety

...Bicycle Helmet Safety Introduction Millions of the kids ride bicycles every day. However, only less than half of these kids wear the head helmets. In a study conducted by Quirke (2009) on urban primary school kids in UK, 136 out of 270 kids admitted to never wearing helmet when riding a bicycle. In a different study conducted by Seeginli (2014) on Turkish children, only 4.4 percent of the children of between ages 8-16 admitted to wearing the helmets during cycling. Further, Georgia Health Science University (2012) in a program to promote usage of helmets in children and teenagers of between ages 4 to 18 established that amongst children of the ages of 4 to 15 years, only one in four children wears a helmet during cycling. Zhu...
4 Pages (1000 words) Research Paper
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Assignment on topic The Case of Bangkok Bicycle Market for FREE!

Contact Us