Nobody downloaded yet

The Main Target Market of the Innovative Foamed Doom - Case Study Example

Comments (0) Cite this document
Summary
In the essay “The Main Target Market of the Innovative Foamed Doom” the author discusses the different architects in the local United States market and the international market. The construction industry of the USA has been recovering from the after-effects of the worldwide economic recession…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER92% of users find it useful
The Main Target Market of the Innovative Foamed Doom
Read TextPreview

Extract of sample
"The Main Target Market of the Innovative Foamed Doom"

Download file to see previous pages In the year 2008, there were around 7,73,600 construction companies in the United States (AGC of America, 2011). All of these stats indicate that there potential and growth opportunity in the industry. The new concept of the foamed dome and other structures can be marketed to a considerably large target market.
The target market for the new product of foamed dome is large, however, the company will have to clearly identify the need and requirements of the market. The constructors and architects are in search of more environmentally friendly and inexpensive construction material. Different companies and firms are coming up with several innovative products and construction material in order to make the construction industry more sustainable (Miller, 2011). Apart from this, due to the recent economic crunch architects and constructors are looking for cost-saving solutions. The new and innovative product being introduced by the company will be able to cater to all these changing needs of the target market.
It is important to establish Point of Parity (POP) for any brand in order to make sure that the product or brand can be related to other products and competitors in the industry. This, in turn, allows the customers to establish the basic understanding and a point of reference. The Point of Parity (POP) in this case is that the foam dome is also used in the construction of different buildings and structures like other constructing material.
Once the Point of Parity (POP) has been created, the next step for the brand is the creation of the Point of Difference (POD). It is important to create a Point of Difference (POD) for a brand so that the customers are able to differentiate it from other products in the market.  ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“The Main Target Market of the Innovative Foamed Doom Case Study”, n.d.)
The Main Target Market of the Innovative Foamed Doom Case Study. Retrieved from https://studentshare.org/marketing/1773385-target-market-part-2
(The Main Target Market of the Innovative Foamed Doom Case Study)
The Main Target Market of the Innovative Foamed Doom Case Study. https://studentshare.org/marketing/1773385-target-market-part-2.
“The Main Target Market of the Innovative Foamed Doom Case Study”, n.d. https://studentshare.org/marketing/1773385-target-market-part-2.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
Market target paper
...and female customers within the age bracket of 16 - 65 years. 2. Target Market The actual target market of JBR Collections is elite, upper – middle and middle – middle class groups because Los Angeles is a city of well-established rich consumers with an average annual income of $55,000 in 2009 – 2010 (Beacon Economics, 2010). Indeed, highly expensive elitist branded watches will be targeted to income groups having on average $70,000 and above per annum. The relatively high priced and affordable brands will be observed to middle – middle customers with an income range of $45,000 – 70,000 per annum. Finally, the low priced budget watches, local and...
4 Pages(1000 words)Essay
Target Market
...?The Market Target Market The IKEA Application (Virtual Furniture) is designed as a Multi-platform application which means that the majority of Mobile phone and Tablet users have access to the Application. The Application is intended to not only make furniture more readily available but to help minimize excess time and money spent returning an incorrect product because of incorrect dimensions or colour. The application will enhance the whole shopping experience. IKEA remains the world’s largest furniture retailer providing customers with a range of products such as garden furniture, kitchens, chairs, desks, lighting and so on. IKEA has approximately 10,000 different products to offer....
3 Pages(750 words)Assignment
Target Market
.... Market Readiness: Due to the increased environmental awareness amongst the target market and the technological innovations which have improved the quality and efficiency of CNG buses to match the diesel buses. Moreover, the experience of Argentina and Pakistan has shown that it is tried and tested and the investment of the investors will not sink. Moreover, it would save the huge bill on fuel and is economical. The present hike in fuel prices (petrol and diesel) is another factor which is in favor of converting fleets to CNG powered vehicles. The common observation is that even though the capital investment on a CNG bus might be US $ 25000 expensive as compared to...
2 Pages(500 words)Essay
Target Market
...Target Market Introduction After a business enterprise has segmented its market and define its target market, the position of the brand would be set to be achieved. This would be accomplished through advertisement where the advertising message is of paramount importance for influencing the target market. The message should inform, persuade and remind (Brumfitt, Barnes, Norris & Jones, 2001). It should be precise, clear and measurable to help measure its success after a campaign. A message would be successful only if it would appeal to the target audience, thus the need to constantly refer to the...
2 Pages(500 words)Coursework
Target Market
...is the average disposable income of these nations on the rise but also, the aggregate demand for quality cosmetics and increasing need for skin and hair care are all factors that are collectively responsible for posing an enormous potential for the company. Threats Consumers all over the world are getting more health conscious. They are increasingly depending more on natural ways of beautifying. This has resulted in an incline in the herbal product industry and consequently a decline in consumer spending on luxury beauty products. This, along with the overwhelming competition prevailing in the industry of cosmetics, poses serious threats to Mary Kay (Datamonitor, 2008). Target Market Mary Kay brands...
4 Pages(1000 words)Essay
Marketing plan ( Target Market )
...TARGET MARKET: The main target market of the new ‘foamed dome’ will be the construction companies who are into the business of constructing differentbuildings. Also, the company will be targeting the people who are the owner of different buildings. The initial market research concluded that there are certain areas of construction which can be targeted by the new foamed dome. These areas of construction are as follow: Bulk Storage Cold Storage Educational Construction Covers for industrial tanks Light commercial constructions Planetariums Recreational Construction (such as golf course starter house) So the target market of the new foamed dome will be the owners of all these facilities and also the builders and constructors who... are into the...
6 Pages(1500 words)Assignment
Target Market
...Target Market Kotler argues that one of the key concepts in marketing management is to choose target market correctly and communicate them effectively about the product. None of the product can ever satisfy everyone in the market. That is why so many companies vie for their share in the market by carefully choosing their target market based on the features of the product and distinct need of the customer that can be satisfied through their product offering. Anheuser-Busch has developed a product called a zero calorie beer. The product has been developed keeping in mind the distinct class...
1 Pages(250 words)Research Paper
TARGET MARKET & COMPETITIVE ANALYSIS
...The Cheesecake Factory: Target Market Introduction Market segmentation and choice of target market are important elements of marketing strategy. A company that segments the market and identifies target segment(s) ends up delivering superior customer value (Dibb & Simkin, 1997). What is important is that the company satisfies the needs of its target market in a better manner as compared to its competitors. The Cheesecake Factory located at 251, Macy’s building, 8th floor, Geary St, San Francisco, CA 94102 can segment the market and target...
4 Pages(1000 words)Essay
Segmentation and target market
...Segmentation and Marketing Germany is one of the most developed countries in modern days and one of the most common companies in the country is Henkel Electronic Materials that has a reputation of purchasing other brands of phones and remarketing them within the country. The company has had numerous strides in terms of different aspects and innovation; thus, it is a suitable target for the marketing of the new Samsung Galaxy Note. Samsung produced the new product with the hope of having the users enjoy comfort and relaxation, which is one factor that Germany is known for from the numerous products that the Germans purchase to make life easier. In the successful marketing of any product, it is important to analyze various aspects... factor to...
3 Pages(750 words)Research Paper
Target market
... Target market It is important for restaurants to identify a target market so that they cannot only identify the specific requirements of their consumers but also shape their products around such needs. Thus without being aware of their target market, or whether there is existence of an audience, restaurants cannot reasonably expect their business to survive. Restaurants that have discovered how to recognize target audience of customers have a strong prospect of convincing lenders to come to their support. In addition, when a restaurant learns how to differentiate between various audiences it becomes simple for them to establish what consumer segments to accurately support their business and whether they are going to be converted... into...
1 Pages(250 words)Article
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Let us find you another Case Study on topic The Main Target Market of the Innovative Foamed Doom for FREE!
logo footer
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • StudentShare App Store
  • StudentShare Google play
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • Miscellaneous
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us